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Paris Olympics: Wrestling breaks new barriers, expands reach across continents

Thursday, August 22, 2024 - 14:05 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (August 22): More than half a million new fans in the digital community. An astounding 100 million engagements. And a remarkable 134 percent increase in social media impressions compared to Tokyo 2020.

At the Paris Olympics, it was a gold medal for wrestling.

UWW

On the mat, legends were born, records were set, and some moments would be remembered for ages. Off it, the sport broke new barriers, expanded its reach and engaged with a diverse audience as the United World Wrestling digital channels witnessed unprecedented growth during the Games.

The UWW’s online platforms recorded an impressive 11.2 percent increase in followers, adding over 508,000 new fans to its digital community. Compared to the growth in followers during the Tokyo Olympics, this figure represents a staggering 125 percent increase.

A large part of this surge was seen on Instagram, where the UWW gained 217,000 new followers. Facebook was a close second, adding 183,000 new followers while TikTok, the platform known for its short, engaging content, added 61,400 new followers. The growth across all platforms highlights the effectiveness of the UWW’s content strategy.

The inspiring clip of Greco-Roman star Mohammadhadi SARAVI (IRI), who won Iran’s first gold medal in the Paris Olympics drove the maximum engagement on Instagram. Saravi, who won a bronze medal in Tokyo, beat Artur ALEKSANYAN (ARM) 4-1 in the 97kg final.

Another Iranian, Rahman AMOUZAD, one of the most feared wrestlers in the 65 kg freestyle, went viral with a video in which he proclaimed himself the ‘king’. This post had the second-highest engagement while a slick clip of Frank CHAMIZO (ITA) was the third-most viewed, captivating the viewers and leading engagements as well as interactions.

These videos – and many others shared across UWW’s social media channels – resonated strongly with audiences, garnering record-breaking views. Overall, there were 330 million impressions, a remarkable rise of 134 percent compared to the Tokyo Olympics.

Moreover, the content also achieved 100 million engagements, and a 71 percent increase in reach compared to the previous Olympic Games. This surge in interaction underscores the high level of interest and excitement generated by UWW’s coverage of the Olympic wrestling events.

The video content drove UWW’s social media success. Across all platforms, UWW’s video content garnered over 156 million views, an extraordinary 205 percent increase compared to the Tokyo 2020 Olympics.

YouTube, in particular, saw significant traction with over 21 million views. This success was fueled by a mix of short and long-form videos apart from live streaming, with shorts emerging as the most popular content format.

With more than one million views, the YouTube video of AMAN (IND) getting his revenge over Zelimkhan ABAKAROV (ALB) with a win in the preliminary round. Aman, who won a bronze medal, had lost to Abakarov at the 2023 World Championships.

Chamizo’s video, Don't play with fire #WrestleParis, which went viral on Instagram was also a huge hit on YouTube with hundreds of thousands of viewers, making it the second-most watched video on the platform.

The Day Three highlights show which revisited one of the biggest upsets of the competition – Vinesh PHOGAT (IND) defeating Yui SUSAKI (JPN) in the women’s 50 kg first round – got the third-highest views on YouTube.

The UWW’s vibrant social media strategy was complemented by a robust email marketing campaign, which ran daily throughout the Olympic Games. The ongoing CRM campaigns helped boost engagement across Web, App and UWW+.

Saitiev, three-time Olympic champion, passes away aged 49

Sunday, March 2, 2025 - 17:40 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (March 2) -- Wrestling legend, three-time Olympic gold medalist and six-time world champion Buvaisar SAITIEV passed away Sunday. He was 49 years old and nine days short of his 50th birthday.

Saitiev was buried in the village of Novokuli in the Novolaksky district of Dagestan on Tuesday, March 4.

Saitiev, widely considered the best Freestyle wrestler of all time, was born in Dagestan but moved to Krasnoyarsk, Siberia to train at the Mindiashvili wrestling academy under the legendary coach Dmitri Mindiashvili.

The 49-year-old announced his retirement soon after winning his third Olympic title in Beijing 2008. His other two titles came in 1996 Atlanta Olympics and 2004 Athens Olympics. In 2000 Sydney Olympics, Brandon SLAY (USA) defeated him.

Apart from the world and Olympic titles, Saitiev was six-time European champion.

 

United World Wrestling President Nenad LALOVIC expressed his shock on the untimely passing of Saitiev.

"The wrestling family is in shock with the passing of Saitiev," Lalovic said. "He was a legend of the sport and we lost him at a very young age of 49. Saitiev inspired wrestlers around the world and many took up the sport because of him. It's an unrepairable loss to the wrestling community and we are with the Saitiev family during this time of grief."

In 2007, Saitiev was awarded as the best Freestyle wrestler in history by UWW [then FILA].

Wrestling majorly in the 74kg weight class, Saitiev stood at 183 centimetres and made his World Championships debut in Atlanta, 1995. A year later, he won the gold medal at 74kg at the 1996 Atlanta Olympics.

He became world champion in 1997 and 1998 but did not participate in 1999. He lost to Slay in early rounds of the 2000 Sydney Olympics and finished ninth.

But he captured the gold medals again at the 2001 and 2003 World Championships and returned to the top at the 2004 Athens Olympics. He became the world champion in 2005 and 2006 and claimed his third Olympic gold medal at the 2008 Beijing Games.