#UnitedWorldWrestling

Paris Olympics: Wrestling breaks new barriers, expands reach across continents

Thursday, August 22, 2024 - 14:05 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (August 22): More than half a million new fans in the digital community. An astounding 100 million engagements. And a remarkable 134 percent increase in social media impressions compared to Tokyo 2020.

At the Paris Olympics, it was a gold medal for wrestling.

UWW

On the mat, legends were born, records were set, and some moments would be remembered for ages. Off it, the sport broke new barriers, expanded its reach and engaged with a diverse audience as the United World Wrestling digital channels witnessed unprecedented growth during the Games.

The UWW’s online platforms recorded an impressive 11.2 percent increase in followers, adding over 508,000 new fans to its digital community. Compared to the growth in followers during the Tokyo Olympics, this figure represents a staggering 125 percent increase.

A large part of this surge was seen on Instagram, where the UWW gained 217,000 new followers. Facebook was a close second, adding 183,000 new followers while TikTok, the platform known for its short, engaging content, added 61,400 new followers. The growth across all platforms highlights the effectiveness of the UWW’s content strategy.

The inspiring clip of Greco-Roman star Mohammadhadi SARAVI (IRI), who won Iran’s first gold medal in the Paris Olympics drove the maximum engagement on Instagram. Saravi, who won a bronze medal in Tokyo, beat Artur ALEKSANYAN (ARM) 4-1 in the 97kg final.

Another Iranian, Rahman AMOUZAD, one of the most feared wrestlers in the 65 kg freestyle, went viral with a video in which he proclaimed himself the ‘king’. This post had the second-highest engagement while a slick clip of Frank CHAMIZO (ITA) was the third-most viewed, captivating the viewers and leading engagements as well as interactions.

These videos – and many others shared across UWW’s social media channels – resonated strongly with audiences, garnering record-breaking views. Overall, there were 330 million impressions, a remarkable rise of 134 percent compared to the Tokyo Olympics.

Moreover, the content also achieved 100 million engagements, and a 71 percent increase in reach compared to the previous Olympic Games. This surge in interaction underscores the high level of interest and excitement generated by UWW’s coverage of the Olympic wrestling events.

The video content drove UWW’s social media success. Across all platforms, UWW’s video content garnered over 156 million views, an extraordinary 205 percent increase compared to the Tokyo 2020 Olympics.

YouTube, in particular, saw significant traction with over 21 million views. This success was fueled by a mix of short and long-form videos apart from live streaming, with shorts emerging as the most popular content format.

With more than one million views, the YouTube video of AMAN (IND) getting his revenge over Zelimkhan ABAKAROV (ALB) with a win in the preliminary round. Aman, who won a bronze medal, had lost to Abakarov at the 2023 World Championships.

Chamizo’s video, Don't play with fire #WrestleParis, which went viral on Instagram was also a huge hit on YouTube with hundreds of thousands of viewers, making it the second-most watched video on the platform.

The Day Three highlights show which revisited one of the biggest upsets of the competition – Vinesh PHOGAT (IND) defeating Yui SUSAKI (JPN) in the women’s 50 kg first round – got the third-highest views on YouTube.

The UWW’s vibrant social media strategy was complemented by a robust email marketing campaign, which ran daily throughout the Olympic Games. The ongoing CRM campaigns helped boost engagement across Web, App and UWW+.

#SportsDepartment

UWW organizes fourth edition Event Organizing Workshop

Wednesday, October 23, 2024 - 13:32 By United World Wrestling Press

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TIRANA, Albania (October 23) — Over the last decade, United World Wrestling (UWW) has focused on improving the quality of its events. To keep this improvement on track, UWW organized its fourth edition of the Event Organizing Workshop from October 17 to 22 in Tirana, within the framework of the U23 World Championship.

Nine countries, including China, Italy, Jordan, Saudi Arabia, and Namibia, participated in the workshop, which was held before the U23 World Championships.

Led by UWW Sports and Development Officer Yuri MAIER (ARG) and Senior Competition Manager Ramil AHMADOV (AZE), the workshop provided valuable insight into the complexities of organizing international wrestling events.

Participants arrived in Albania on October 17 and engaged in four theoretical sessions on October 18 and 19. On October 20 and 21, they had the opportunity to apply their knowledge practically by observing key event functions such as the technical meeting, draw, and weigh-in.

In addition to covering many relevant topics, the workshop featured contributions from UWW staff members specializing in Accreditation, Photography, Technology & Results, and Marketing and Communications. These sessions, which were held with the support of local organizing committees, helped participants understand the role of various departments in delivering a successful event.

KAKadir CALISKAN (GER), UWW's Photo Manager, presents at the Event Organizing Workshop. (Photo: United World Wrestling)

Participants gave overwhelmingly positive feedback, praising the workshop’s structure and content. One attendee highlighted, "The level of engagement and interaction during the sessions was fantastic. The facilitators were knowledgeable, and the practical exercises were crucial in helping us understand how to apply the concepts in real-world scenarios."

Another participant added, "The networking opportunities were invaluable. Meeting professionals from different countries allowed us to exchange ideas and best practices, which will certainly help in future event organization."

Maier emphasized the importance of continuous learning, stating, "Workshops like this allow us to strengthen our network of event organizers across the world. By sharing experiences and knowledge, we ensure that every event is better than the last."

Ahmadov echoed this sentiment, adding, "The practical experience of seeing the U23 World Championship preparation up close is invaluable. It’s one thing to discuss logistics in theory but seeing them unfold in real time makes all the difference."

Overall, the Event Organization Workshop provided an excellent learning platform for participants, empowering them to organize events more efficiently and effectively in the future. It contributed to the growth and be capable of delivering better wrestling events worldwide.

United World Wrestling will continue to support and organize such Workshop in the years to come and already welcome all the interested Federations for the next editions.