#UnitedWorldWrestling

Paris Olympics: Wrestling breaks new barriers, expands reach across continents

Thursday, August 22, 2024 - 14:05 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (August 22): More than half a million new fans in the digital community. An astounding 100 million engagements. And a remarkable 134 percent increase in social media impressions compared to Tokyo 2020.

At the Paris Olympics, it was a gold medal for wrestling.

UWW

On the mat, legends were born, records were set, and some moments would be remembered for ages. Off it, the sport broke new barriers, expanded its reach and engaged with a diverse audience as the United World Wrestling digital channels witnessed unprecedented growth during the Games.

The UWW’s online platforms recorded an impressive 11.2 percent increase in followers, adding over 508,000 new fans to its digital community. Compared to the growth in followers during the Tokyo Olympics, this figure represents a staggering 125 percent increase.

A large part of this surge was seen on Instagram, where the UWW gained 217,000 new followers. Facebook was a close second, adding 183,000 new followers while TikTok, the platform known for its short, engaging content, added 61,400 new followers. The growth across all platforms highlights the effectiveness of the UWW’s content strategy.

The inspiring clip of Greco-Roman star Mohammadhadi SARAVI (IRI), who won Iran’s first gold medal in the Paris Olympics drove the maximum engagement on Instagram. Saravi, who won a bronze medal in Tokyo, beat Artur ALEKSANYAN (ARM) 4-1 in the 97kg final.

Another Iranian, Rahman AMOUZAD, one of the most feared wrestlers in the 65 kg freestyle, went viral with a video in which he proclaimed himself the ‘king’. This post had the second-highest engagement while a slick clip of Frank CHAMIZO (ITA) was the third-most viewed, captivating the viewers and leading engagements as well as interactions.

These videos – and many others shared across UWW’s social media channels – resonated strongly with audiences, garnering record-breaking views. Overall, there were 330 million impressions, a remarkable rise of 134 percent compared to the Tokyo Olympics.

Moreover, the content also achieved 100 million engagements, and a 71 percent increase in reach compared to the previous Olympic Games. This surge in interaction underscores the high level of interest and excitement generated by UWW’s coverage of the Olympic wrestling events.

The video content drove UWW’s social media success. Across all platforms, UWW’s video content garnered over 156 million views, an extraordinary 205 percent increase compared to the Tokyo 2020 Olympics.

YouTube, in particular, saw significant traction with over 21 million views. This success was fueled by a mix of short and long-form videos apart from live streaming, with shorts emerging as the most popular content format.

With more than one million views, the YouTube video of AMAN (IND) getting his revenge over Zelimkhan ABAKAROV (ALB) with a win in the preliminary round. Aman, who won a bronze medal, had lost to Abakarov at the 2023 World Championships.

Chamizo’s video, Don't play with fire #WrestleParis, which went viral on Instagram was also a huge hit on YouTube with hundreds of thousands of viewers, making it the second-most watched video on the platform.

The Day Three highlights show which revisited one of the biggest upsets of the competition – Vinesh PHOGAT (IND) defeating Yui SUSAKI (JPN) in the women’s 50 kg first round – got the third-highest views on YouTube.

The UWW’s vibrant social media strategy was complemented by a robust email marketing campaign, which ran daily throughout the Olympic Games. The ongoing CRM campaigns helped boost engagement across Web, App and UWW+.

#WrestleZagreb

Zagreb Open Best Move: Blades Suplex

Friday, February 14, 2025 - 15:22 By Vinay Siwach

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ZAGREB, Croatia (February 14) -- Kennedy BLADES (USA) is making the suplex her own. After thrilling a packed Champs de Mars Arena with a majestic suplex at the Paris Olympics, the 21-year-old star began her 2025 season with two of them at the Zagreb Open last week.

"When I get behind, in my mind, I am like I have to execute this because it's so rare to hit a suplex," Blades said in Zagreb. "So every time I get behind in matches or big stages, I try to hit the suplex. I want to do it at the world stage because I know it will be on the highlights."

At the Zagreb Open, Blades was at 68kg, two weight classes down from 76kg, in which she won the silver medal at the Paris Games. She debuted at 68kg with a fall over Kendra DACHER (FRA) and another fall over world bronze medalist Adela HANZLICKOVA (CZE).

The first glimpse of her suplex in the match against Noémi SZABADOS (HUN). Close to a minute had gone in the bout when Blades used her reach for a outside single-leg. Instead of going for a takedown, she stood up and locked Szabados from behind and out came the throw.

However, the perfect arch was missing and it was awarded four points.

Blades wasn't satisfied. In Round 5 and leading 7-0, Blades countered Karolina POK (HUN) in a perfect set up for a suplex. Pok made a half-hearted attempt for a headlock but Blades snuck out and moved behind.

Pok knew it was coming. She did not resist and Blades did not relent. A picture-perfect arch, a beautiful throw, safe landing and a cheeky smile at the end. Blades was content.

"I just feel like when someone gets a headlock, they probably have to throw it really hard because growing up, I used to wrestle Greco in the summer," she said. "So my coach always taught us how to set up the suplex if they grab your head for a headlock and they don't go. When someone gets in a headlock position and they don't go super hard, then the suplex is there. If I would ever be in that position, I just go flat because I know that they can probably throw me. "

While it has become relatively easy for Blades to throw her opponents at 68kg, she still needs to tackle their speed and movement.

"I think at 68kg, the girls just feel lighter and that's what makes it a tiny bit easier," she said. "The difference though is that they wrestle a little bit more so my conditioning and footwork needs to be better. Whereas at 76kg, they're kind of hand fighting. It's more like strength. But at 68kg, it's speed and technique. It's hard to distinguish if it's easier or not, but I think the fact that I was able to lift the girls up easy was the best thing ever."

The suplex isn't new to Blades. She performed one at the U20 World Championships back in 2021, then at the Olympics and now in Zagreb. However, Blades picks the one in Paris as the best one so far.

"The best suplex is probably my Olympic one because that was straight back on her neck, on the Olympic stage, first match." she said. "I was on fire. I kind of want to see that the suplex I just hit because I think it was pretty nice. But the Olympic one is so hard to beat and I was in a pink singlet."