#UnitedWorldWrestling

Paris Olympics: Wrestling breaks new barriers, expands reach across continents

Thursday, August 22, 2024 - 14:05 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (August 22): More than half a million new fans in the digital community. An astounding 100 million engagements. And a remarkable 134 percent increase in social media impressions compared to Tokyo 2020.

At the Paris Olympics, it was a gold medal for wrestling.

UWW

On the mat, legends were born, records were set, and some moments would be remembered for ages. Off it, the sport broke new barriers, expanded its reach and engaged with a diverse audience as the United World Wrestling digital channels witnessed unprecedented growth during the Games.

The UWW’s online platforms recorded an impressive 11.2 percent increase in followers, adding over 508,000 new fans to its digital community. Compared to the growth in followers during the Tokyo Olympics, this figure represents a staggering 125 percent increase.

A large part of this surge was seen on Instagram, where the UWW gained 217,000 new followers. Facebook was a close second, adding 183,000 new followers while TikTok, the platform known for its short, engaging content, added 61,400 new followers. The growth across all platforms highlights the effectiveness of the UWW’s content strategy.

The inspiring clip of Greco-Roman star Mohammadhadi SARAVI (IRI), who won Iran’s first gold medal in the Paris Olympics drove the maximum engagement on Instagram. Saravi, who won a bronze medal in Tokyo, beat Artur ALEKSANYAN (ARM) 4-1 in the 97kg final.

Another Iranian, Rahman AMOUZAD, one of the most feared wrestlers in the 65 kg freestyle, went viral with a video in which he proclaimed himself the ‘king’. This post had the second-highest engagement while a slick clip of Frank CHAMIZO (ITA) was the third-most viewed, captivating the viewers and leading engagements as well as interactions.

These videos – and many others shared across UWW’s social media channels – resonated strongly with audiences, garnering record-breaking views. Overall, there were 330 million impressions, a remarkable rise of 134 percent compared to the Tokyo Olympics.

Moreover, the content also achieved 100 million engagements, and a 71 percent increase in reach compared to the previous Olympic Games. This surge in interaction underscores the high level of interest and excitement generated by UWW’s coverage of the Olympic wrestling events.

The video content drove UWW’s social media success. Across all platforms, UWW’s video content garnered over 156 million views, an extraordinary 205 percent increase compared to the Tokyo 2020 Olympics.

YouTube, in particular, saw significant traction with over 21 million views. This success was fueled by a mix of short and long-form videos apart from live streaming, with shorts emerging as the most popular content format.

With more than one million views, the YouTube video of AMAN (IND) getting his revenge over Zelimkhan ABAKAROV (ALB) with a win in the preliminary round. Aman, who won a bronze medal, had lost to Abakarov at the 2023 World Championships.

Chamizo’s video, Don't play with fire #WrestleParis, which went viral on Instagram was also a huge hit on YouTube with hundreds of thousands of viewers, making it the second-most watched video on the platform.

The Day Three highlights show which revisited one of the biggest upsets of the competition – Vinesh PHOGAT (IND) defeating Yui SUSAKI (JPN) in the women’s 50 kg first round – got the third-highest views on YouTube.

The UWW’s vibrant social media strategy was complemented by a robust email marketing campaign, which ran daily throughout the Olympic Games. The ongoing CRM campaigns helped boost engagement across Web, App and UWW+.

#WrestleZagreb

Lee strikes gold as U.S., Iran shine at Zagreb Open

Thursday, February 6, 2025 - 01:15 By Vinay Siwach

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ZAGREB, Croatia (February 5) -- Spencer LEE (USA) did not compete internationally, for circumstances beyond his control, for eight years after winning his U20 world title in 2016. But in a year since he came back in February 2024, Lee has competed in six tournaments in less than a year.

Lee competed at the Henri Deglane Grand Prix in January and won gold. Two weeks later he won the Zagreb Open gold medal at 57kg on Wednesday, marking his debut at a Ranking Series event.

The Paris Olympic silver medalist led a strong performance of the wrestlers from United States as they won two gold medals as six weight classes concluded on day one of the Zagreb Open at Arena Zagreb.

Lee did not look as dominant as he did in Paris before the final but still managed to pull out a good defensive game and win the gold medal with rather ease.

In the final, Lee defeated Islam BAZARGANOV (AZE), 6-2, after a similar win over Roman BRAVO YOUNG (MEX) in the semifinals. He opened the day with an 11-0 drubbing of Luka GVINJILIA (GEO).

"It's good to get competition right now," Lee said. "[It] showed that I'm really not ready yet."

Though Lee was not convinced about his readiness, his coach Dan DENNIS kept pushing Lee and reminded him of the progress he is making bout after bout.

"I think it [progress] comes from being more successful early and then I was in on three shots, kicked out of all three of them," he said. "He's (Dan Dennis) just saying that you just kind of kept progressing. You even got taken down, good counter from him, got to keep wrestling, keep moving."

In the final, Lee scored two takedowns, first one a double-leg and second a counter, as his scoring actions to beat Bazarganov, a bronze medalist at the European Championships last year.

The win takes second-ranked Lee to 43000 ranking points, same as top ranked Rei HIGUCHI (JPN), the gold medalist from Paris Olympics. If Lee can finish top eight at any other Ranking Series or Pan-Am Championships, he will move to the top. However, Lee was not sure if he will be in action internationally before the World Championships.

"I think that ranking tournaments are awesome because good guys come," he said. "The points are obviously a nice bonus to that just because you can get seeded in the bracket. I love competing. Obviously I need more of it. So maybe. This tournament was tough. So good for me."

Zahid VALENCIA (USA)Zahid VALENCIA (USA) won the 86kg gold medal in Zagreb. (Photo: United World Wrestling / Kadir Caliskan)

Zahid VALENCIA (USA) was the second gold medalist for the U.S. as he won gold medal at 86kg after beating Arsenii DZHIOEV (AZE), 8-0, in the final. Valencia was good with his counters and after building a 4-0 lead at the break, he scored two more takedown in the second period to win the gold medal.

The two bronze medals at this weight class went to Nathan JACKSON (USA) and Trent HIDLAY (USA), making sure all three U.S. wrestlers finish on the podium at the weight class.

Ahmad JAVAN (IRI)Ahmad JAVAN (IRI) defeated Ibrahim KHARI (IRI) 10-0 in the 61kg final. (Photo: United World Wrestling / Kostadin Andonov)

Iran wins 2 golds

Iran also won two gold medals but the tournament left it with more questions than answers for the Asian Championships team.

At 61kg, Ahmad JAVAN (IRI) defeated Ebrahim KHARI (IRI) 10-0 to confirm his spot for the Asian Championships. Khari, who won silver at the U20 World Championships last year, failed to give Javan a fight in the final.

Prior to the final, Javan defeated Nashon GARRETT (USA) 7-2 in the quarterfinals and Giorgi GONIASHVILI (GEO) 9-3 in the semifinals.

Abbas EBRAHIM (IRI)Abbas EBRAHIM (IRI) defeated Joseph MC KENNA (USA) 8-6 in the 65kg final. (Photo: United World Wrestling / Kadir Caliskan)

Abbas EBRAHIM (IRI) undoubtedly gave Iran its biggest win of the day as he came back to beat Joseph MC KENNA (USA) 8-6 in the 65kg final.

McKenna got the first two takedowns to lead 4-0 before Ebrahim answered with his own to lead 4-4 at the break. Ebrahim began the second period with another takedown to go ahead 6-4 but with less than a minute to go, McKenna hit ankle pick and transitioned into a leg-attack. He scored a takedown to lead 6-6 on criteria.

In the dying seconds of the bout, Ebrahim  tried a front headpinch but McKenna defended it as he had Ebrahim's one leg locked. However, the Iranian managed to get his leg out of McKenna's hands, he tried to circle back and complete a takedown but McKenna held his knee pad which was penalized as one point, giving the win to Ebrahim 7-6.

The United States challenged that call but it remained and McKenna was docked one more point for lost challenge, making the score 8-6.

Both Iran and the U.S. had two silver medalists as well after Sina KHALILI (IRI) lost the final at 70kg and David CARR (USA) dropped the final at 74kg.

Kanan HEYBATOV (AZE), a former U20 world champion, gave no chance to Sina KHALILI (IRI) in the final and shut him down for a 12-1 win victory.

The weight class also had Paris Olympian and 2023 world champion Iszmail MUSZUKAJEV (HUN) who was stunned in the first bout of the day by Jarrett JACKQUES (USA) who scored a takedown in his 3-2 win Muszukajev.

Carr ran into three-time world medalist Tajmuraz SALKAZANOV (SVK) in the final and finished with a silver medal at 74kg.

Salkazanov scored a takedown on each side of the break to complete a 4-0 win.

RESULTS

57kg
GOLD: Spencer LEE (USA) df. Islam BAZARGANOV (AZE), 6-2

BRONZE: Roman BRAVO YOUNG (MEX) df. Luka GVINJILIA (GEO), 11-2 
BRONZE: Azamat TUSKAEV (SRB) df. Ahora KHATERI (IRI), 11-0

61kg
GOLD: Ahmad JAVAN (IRI) df. Ebrahim KHARI (IRI), 10-0

BRONZE: Nahshon GARRETT (USA) df. Giorgi GONIASHVILI (GEO), 16-11
BRONZE: Nuraddin NOVRUZOV (AZE) df. Reza MOMENI (IRI), 8-4

65kg
GOLD: Abbas EBRAHIM (IRI) df. Joseph MC KENNA (USA), 8-6

BRONZE: Khamzat ARSAMERZOUEV (FRA) df. Erik ARUSHANIAN (UKR), 2-2
BRONZE: Ali RAHIMZADA (AZE) df. Goga OTINASHVILI (GEO), 6-0

70kg
GOLD: Kanan HEYBATOV (AZE) df. Sina KHALILI (IRI), 12-1

BRONZE: Austin GOMEZ (MEX) df. Ebrahim ELAHI (IRI), 9-3
BRONZE: Vasile DIACON (MDA) df. James GREEN (USA), via inj. def.

74kg
GOLD: Tajmuraz SALKAZANOV (SVK) df. David CARR (USA), 4-0

BRONZE: Murad KURAMAGOMEDOV (HUN) df. Kamil RYBICKI (POL), 10-0
BRONZE: Giorgi ELBAKIDZE (GEO) df. Aghanazar NOVRUZOV (AZE), 3-2

86kg
GOLD: Zahid VALENCIA (USA) df. Arsenii DZHIOEV (AZE), 8-0

BRONZE: Nathan JACKSON (USA) df. Matthew FINESILVER (ISR), 12-2
BRONZE: Trent HIDLAY (USA) df. Tariel GAPHRINDASHVILI (GEO), 10-4