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Paris Olympics: Wrestling breaks new barriers, expands reach across continents

Thursday, August 22, 2024 - 14:05 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (August 22): More than half a million new fans in the digital community. An astounding 100 million engagements. And a remarkable 134 percent increase in social media impressions compared to Tokyo 2020.

At the Paris Olympics, it was a gold medal for wrestling.

UWW

On the mat, legends were born, records were set, and some moments would be remembered for ages. Off it, the sport broke new barriers, expanded its reach and engaged with a diverse audience as the United World Wrestling digital channels witnessed unprecedented growth during the Games.

The UWW’s online platforms recorded an impressive 11.2 percent increase in followers, adding over 508,000 new fans to its digital community. Compared to the growth in followers during the Tokyo Olympics, this figure represents a staggering 125 percent increase.

A large part of this surge was seen on Instagram, where the UWW gained 217,000 new followers. Facebook was a close second, adding 183,000 new followers while TikTok, the platform known for its short, engaging content, added 61,400 new followers. The growth across all platforms highlights the effectiveness of the UWW’s content strategy.

The inspiring clip of Greco-Roman star Mohammadhadi SARAVI (IRI), who won Iran’s first gold medal in the Paris Olympics drove the maximum engagement on Instagram. Saravi, who won a bronze medal in Tokyo, beat Artur ALEKSANYAN (ARM) 4-1 in the 97kg final.

Another Iranian, Rahman AMOUZAD, one of the most feared wrestlers in the 65 kg freestyle, went viral with a video in which he proclaimed himself the ‘king’. This post had the second-highest engagement while a slick clip of Frank CHAMIZO (ITA) was the third-most viewed, captivating the viewers and leading engagements as well as interactions.

These videos – and many others shared across UWW’s social media channels – resonated strongly with audiences, garnering record-breaking views. Overall, there were 330 million impressions, a remarkable rise of 134 percent compared to the Tokyo Olympics.

Moreover, the content also achieved 100 million engagements, and a 71 percent increase in reach compared to the previous Olympic Games. This surge in interaction underscores the high level of interest and excitement generated by UWW’s coverage of the Olympic wrestling events.

The video content drove UWW’s social media success. Across all platforms, UWW’s video content garnered over 156 million views, an extraordinary 205 percent increase compared to the Tokyo 2020 Olympics.

YouTube, in particular, saw significant traction with over 21 million views. This success was fueled by a mix of short and long-form videos apart from live streaming, with shorts emerging as the most popular content format.

With more than one million views, the YouTube video of AMAN (IND) getting his revenge over Zelimkhan ABAKAROV (ALB) with a win in the preliminary round. Aman, who won a bronze medal, had lost to Abakarov at the 2023 World Championships.

Chamizo’s video, Don't play with fire #WrestleParis, which went viral on Instagram was also a huge hit on YouTube with hundreds of thousands of viewers, making it the second-most watched video on the platform.

The Day Three highlights show which revisited one of the biggest upsets of the competition – Vinesh PHOGAT (IND) defeating Yui SUSAKI (JPN) in the women’s 50 kg first round – got the third-highest views on YouTube.

The UWW’s vibrant social media strategy was complemented by a robust email marketing campaign, which ran daily throughout the Olympic Games. The ongoing CRM campaigns helped boost engagement across Web, App and UWW+.

#WrestleZagreb

Wrestling 2025 Season Preview

Monday, February 3, 2025 - 08:02 By Vinay Siwach

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​CORSIER-SUR-VEVEY, Switzerland (February 3) -- As the memories of the 2024 Paris Olympics and the World Championships in Tirana linger in the minds of wrestling fans, the 2025 season is already here. And it brings new hopes and a few challenges.

With the spotlight turning toward the 2028 Los Angeles Olympic Games, this season promises to be a crucial stepping stone in winning a medal in LA 2028.

DOWNLOAD THE 2025 SEASON PREVIEW HERE

The four Ranking Series events in 2025 and the continental championships will serve as vital platforms for athletes preparing for the World Championships in September.

Freestyle (Click here to read full Freestyle preview)

At the 2024 World Championships, Masanosuke ONO (JPN) and Abdulrashid SADULAEV (AIN) stood out. Sadulaev will return to 97kg to reclaim the gold medal he lost to Akhmed TAZHUDINOV (BRN) in 2023. The 97kg weight class is highly competitive, with Tazhudinov’s Olympic win further elevating the stakes.

Kyle SNYDER (USA), once a dominant force at 97kg, now faces a crucial year after missing the Paris Olympics podium. In the 86kg category, Iran's Hassan YAZDANI (IRI), who narrowly missed a second Olympic gold due to injury, will decide which weight class is best for him in 2025.

The season kicks off in Zagreb in February and moves to Tirana for the first two Ranking Series. The continental championships will follow and Iran’s dominance in Asia is likely to continue with top wrestlers like Rahman AMOUZAD (IRI) and Mohammad NOKHODI (IRI) expected to compete in the Asian Championships in Amman.

The European Championships will be key to gauging team strengths, with Azerbaijan looking to build on a successful 2024. The form of neutral athletes will also be under the scanner in Slovakia. The Pan-American Championships in May will see the United States dominate.

The World Championships will feature fierce competition, with new faces emerging in the U.S. and Iran, and Japan announcing themselves in style at the Olympics. Add to the mix the neutral athletes and we have a blockbuster.

Japan will be challenged at the World Championships by Iran, U.S., AINs and dark horses like Azerbaijan, Georgia, Armenia, Kyrgyzstan, and Mongolia.

Mohammadhadi SARAVI (IRI)Iran won two gold medals at the Paris Olympics. (Photo: United World Wrestling / Kostadin Andonov)

Greco-Roman (Click here to reach full Greco-Roman preview)

Can Iran be topped as the best Greco-Roman country? This will be the big question of 2025 as Iran, which had an outstanding Olympics and age-group World Championships, tries to bring more talented wrestlers in its line-up.

Iran excels in the heavier weight classes, with champions like Mohammadali GERAEI (IRI) at 82kg, Alireza MOHAMMADI (IRI) at 87kg, Mohammadhadi SARAVI (IRI) at 97kg, and Amin MIRZAZADEH (IRI) at 130kg. It will try new faces in the lower weight classes with Olympic champion Saied ESMAEILI (IRI) staying at 67kg.

Kenichiro FUMITA (JPN)Kenichiro FUMITA (JPN), blue, and Zholaman SHARSHENBEKOV (KGZ) have dominated the 60kg weight class in recent past. (Photo: United World Wrestling / Amirreza Aliasgari)

Japan and Kyrgyzstan had successful Olympics. However, the latter is still searching for a gold medal. The rivalry between Zholaman SHARSHENBEKOV (KGZ) and and Kenichiro FUMITA (JPN) is likely to continue in 2025 along with Nao KUSAKA (JPN) and Akzhol MAKHMUDOV (KGZ) at 77kg.

Europe will have more competition with Azerbaijan, Turkiye, Armenia, Ukraine, Bulgaria, Georgia, Hungary and the neutral athletes in contention. The 77kg and 87kg weight class will be the most contested and it will be interesting to see who will be the new stars of 97kg and 130kg.

Greco-Roman is unpredictable at the World Championships. There is not one weight class that his a favorite. However, one can expect Azerbaijan, Iran, Japan, Kyrgyzstan, Cuba, Armenia, Hungary and a few AINs to be on the podium.

JapanJapan won eight gold medals at the Paris Olympics. (Photo: United World Wrestling)

Women's Wrestling (Click here to read full Women's Wrestling preview)

Japan remains the dominant force in women’s wrestling, securing four of the six gold medals at the Paris Olympics, including their first-ever win at 76kg.

The United States, which claimed the remaining two golds, stands as Japan’s primary challenger. Amit ELOR (USA) and Kennedy BLADES (USA) will lead the U.S. charge in the build-up to the 2028 LA Games, with both nations having strong domestic qualifying systems.

China has had success at the Olympics and World Championships but struggles to challenge Japan at the senior level. In Asia, China faces increasing competition from India and Kyrgyzstan.

IndiaIndia has shown rapid rise in Women's Wrestling. (Photo: United World Wrestling / Amirreza Aliasgari)

India's growing success in age-group wrestling shows promise, but its performance at the senior level, especially at the World Championships, remains inconsistent. Wrestlers like ANTIM (IND), ANSHU (IND), NISHA (IND), and REETIKA (IND) have potential but must maintain consistency.

Kyrgyzstan, with two Olympic medalists in Paris, is aiming for gold next cycle. Aisuluu TYNYBEKOVA (KGZ) still has more to give, while Meerim ZHUMANAZAROVA (KGZ) and Aiperi MEDET KYZY (KGZ) will lead the new generation.

European countries struggled in Paris, winning only four medals out 24, failing to secure medals in 50kg, 53kg, and 76kg.

One team that is gives hope is Ukraine, led by with Paris medalist Iryna KOLIDENKO (UKR), and boosted by return of Oleksandra KHOMENETS (UKR) and rise of Iryna BONDAR (UKR).

Despite emerging challenges, Japan continues to be the team to beat in women’s wrestling.