#UnitedWorldWrestling

Paris Olympics: Wrestling breaks new barriers, expands reach across continents

Thursday, August 22, 2024 - 14:05 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (August 22): More than half a million new fans in the digital community. An astounding 100 million engagements. And a remarkable 134 percent increase in social media impressions compared to Tokyo 2020.

At the Paris Olympics, it was a gold medal for wrestling.

UWW

On the mat, legends were born, records were set, and some moments would be remembered for ages. Off it, the sport broke new barriers, expanded its reach and engaged with a diverse audience as the United World Wrestling digital channels witnessed unprecedented growth during the Games.

The UWW’s online platforms recorded an impressive 11.2 percent increase in followers, adding over 508,000 new fans to its digital community. Compared to the growth in followers during the Tokyo Olympics, this figure represents a staggering 125 percent increase.

A large part of this surge was seen on Instagram, where the UWW gained 217,000 new followers. Facebook was a close second, adding 183,000 new followers while TikTok, the platform known for its short, engaging content, added 61,400 new followers. The growth across all platforms highlights the effectiveness of the UWW’s content strategy.

The inspiring clip of Greco-Roman star Mohammadhadi SARAVI (IRI), who won Iran’s first gold medal in the Paris Olympics drove the maximum engagement on Instagram. Saravi, who won a bronze medal in Tokyo, beat Artur ALEKSANYAN (ARM) 4-1 in the 97kg final.

Another Iranian, Rahman AMOUZAD, one of the most feared wrestlers in the 65 kg freestyle, went viral with a video in which he proclaimed himself the ‘king’. This post had the second-highest engagement while a slick clip of Frank CHAMIZO (ITA) was the third-most viewed, captivating the viewers and leading engagements as well as interactions.

These videos – and many others shared across UWW’s social media channels – resonated strongly with audiences, garnering record-breaking views. Overall, there were 330 million impressions, a remarkable rise of 134 percent compared to the Tokyo Olympics.

Moreover, the content also achieved 100 million engagements, and a 71 percent increase in reach compared to the previous Olympic Games. This surge in interaction underscores the high level of interest and excitement generated by UWW’s coverage of the Olympic wrestling events.

The video content drove UWW’s social media success. Across all platforms, UWW’s video content garnered over 156 million views, an extraordinary 205 percent increase compared to the Tokyo 2020 Olympics.

YouTube, in particular, saw significant traction with over 21 million views. This success was fueled by a mix of short and long-form videos apart from live streaming, with shorts emerging as the most popular content format.

With more than one million views, the YouTube video of AMAN (IND) getting his revenge over Zelimkhan ABAKAROV (ALB) with a win in the preliminary round. Aman, who won a bronze medal, had lost to Abakarov at the 2023 World Championships.

Chamizo’s video, Don't play with fire #WrestleParis, which went viral on Instagram was also a huge hit on YouTube with hundreds of thousands of viewers, making it the second-most watched video on the platform.

The Day Three highlights show which revisited one of the biggest upsets of the competition – Vinesh PHOGAT (IND) defeating Yui SUSAKI (JPN) in the women’s 50 kg first round – got the third-highest views on YouTube.

The UWW’s vibrant social media strategy was complemented by a robust email marketing campaign, which ran daily throughout the Olympic Games. The ongoing CRM campaigns helped boost engagement across Web, App and UWW+.

#WrestleTirana

Breaking down freestyle battles at World Championships for Non-Olympic weights

Wednesday, October 16, 2024 - 09:44 By Vinay Siwach

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TIRANA, Albania (October 15) -- Six months ago, no one had the Sadulaev-Taylor-Ghasempour three-way battle for world title on their bingo card. But it is about to go down in Tirana.

The World Championships in non-Olympic weight classes is returning after eight years. Despite the fact that none of the Paris Olympic participants were allowed in the tournament, it still has a host of stars hoping to become world champions.

Abdulrashid SADULAEV (AIN), a two-time Olympic and five-time world champion, did not participate in the Paris Olympics and is going down a weight class to 92kg in a bid to earn his sixth world title. Three-time world champion David TAYLOR (USA) jumped from 86kg to 92kg in a bid to compete at the World Championships. He now gets a shot at Sadulaev. Two-time world champion at 92kg Kamran GHASEMPOUR (IRI), who has been moving up and down in weight classes, has somehow been made the challenger.

Ghasempour participated in the 97kg weight class in the Zagreb Open but lost to Kyle SNYDER (USA). He was in line for Iran's 86kg spot for Paris but later opted out of a trial against Hassan YAZDANI (IRI).

Sadulaev lost a bout for the second time in his career and first in six years when he lost to Akhmed TAZHUDINOV (BRN) at the 2023 World Championships. Taylor lost to Aaron BROOKS (USA) in the U.S. Olympic trials and Ghasempour barely scraped through in the trials for the world team in Iran.

Yet, the three will be the favorite for the gold medal and it will only be a surprise if any of them miss out on the podium in Tirana.

Jordan BURROUGHS (USA)Jordan BURROUGHS (USA) is eyeing his seventh world title. (Photo: United World Wrestling / Kadir Caliskan)

Six-time world champion Jordan BURROUGHS (USA) is also chasing history. If he wins, he will win his seventh world title, making him the most successful American wrestler at the World Championships. He missed out on competing at the 2023 World Championships but stormed back in 2024, winning the trial in the United States.

But his path to gold won't be an easy one. Two-time U23 world champion Magomed MAGOMAEV (AIN), former world silver medalist Avtandil KENTCHADZE (GEO), three-time world medalist Mohammad NOKHODI (IRI) and Asian champion Kota TAKAHASHI (JPN) are also in the fray.

Nokhodi and Burroughs have wrestled in two back-to-back World Championships finals with the latter winning both. But Burroughs suffered his first loss to an Iranian in 2022 when Ali SAVADKOUHI (IRI) defeated him at the World Cup and Nokhodi will draw confidence from there.

All the big names will be looking to hand Burroughs his first World Championships loss since 2019.

Vitali ARUJAU (USA)Vitali ARUJAU (USA) is the defending world champion at 61kg. (Photo: United World Wrestling / Kadir Caliskan)

Another Olympic champion eyeing a world title will be Zavur UGUEV (AIN) as he last won the second of two titles in 2019. Uguev won gold at the Tokyo Olympics at 57kg but finished fifth at the 2023 World Championships. He will be at 61kg in Tirana hoping to deny defending world champion Vitali ARUJAU (USA) a second world title.

Arujau won his first world gold medal in 2023 by beating Abasgadzhi MAGOMEDOV (AIN) in a tense final. He won the team trials in the U.S. to confirm his name for the World Championships in Tirana.

An interesting name entered is Azamat TUSKAEV (SRB). The former European champion will turn out for Serbia at 61kg but it is unlikely that he will be challenging for gold.

Masanosuke ONO (JPN), however, can be a big threat for the gold medal given his style and pace of wrestling. He rocked the competition at the U20 World Championships last month and won gold at 61kg. It will be interesting to see how he fares at his first senior World Championships.

Asian Championships silver medalist UDIT (IND) and Taiyrbek ZHUMASHBEK UULU (KGZ) have some good wins under their belts over the past two years and they would like to make a mark in Tirana.

Inalbek SHERIEV (AIN)Inalbek SHERIEV (AIN) and Yoshinosuke AOYAGI (JPN) wrestled in the U23 World Championships final last year. (Photo: United World Wrestling / Kadir Caliskan)

U23 world and European champion Inalbek SHERIEV (AIN) will be making his senior international debut at 70kg in Tirana and will be the favorite to win the gold medal. However, the field has other top contenders like Amirmohammad YAZDANI (IRI), Yoshinosuke AOYAGI (JPN) and James GREEN (USA) among others.

Yazdani lost the final at 70kg last year to Zain RETHERFORD (USA) but will look to make amends this year. He won the Asian Championships over Aoyagi in a high-scoring final. Yazdani's 13-9 win over Aoyagi was not convincing and the Japanese will look to change the result if the two meet in Tirana. Aoyagi was in the final against Sheriev but dropped the final 9-3. He finished eighth at the World Championships in 2023.

Former U20 world champion for Iran, Peiman BIABANI (CAN) will be turning out for Canada. He finished second at the Pan-Am Championships and the World Championships will be a big test for him. 2023 bronze medalist Ramazan RAMAZANOV (BUL) will look to change the color of his medal this year.