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Paris Olympics: Wrestling breaks new barriers, expands reach across continents

Thursday, August 22, 2024 - 14:05 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (August 22): More than half a million new fans in the digital community. An astounding 100 million engagements. And a remarkable 134 percent increase in social media impressions compared to Tokyo 2020.

At the Paris Olympics, it was a gold medal for wrestling.

UWW

On the mat, legends were born, records were set, and some moments would be remembered for ages. Off it, the sport broke new barriers, expanded its reach and engaged with a diverse audience as the United World Wrestling digital channels witnessed unprecedented growth during the Games.

The UWW’s online platforms recorded an impressive 11.2 percent increase in followers, adding over 508,000 new fans to its digital community. Compared to the growth in followers during the Tokyo Olympics, this figure represents a staggering 125 percent increase.

A large part of this surge was seen on Instagram, where the UWW gained 217,000 new followers. Facebook was a close second, adding 183,000 new followers while TikTok, the platform known for its short, engaging content, added 61,400 new followers. The growth across all platforms highlights the effectiveness of the UWW’s content strategy.

The inspiring clip of Greco-Roman star Mohammadhadi SARAVI (IRI), who won Iran’s first gold medal in the Paris Olympics drove the maximum engagement on Instagram. Saravi, who won a bronze medal in Tokyo, beat Artur ALEKSANYAN (ARM) 4-1 in the 97kg final.

Another Iranian, Rahman AMOUZAD, one of the most feared wrestlers in the 65 kg freestyle, went viral with a video in which he proclaimed himself the ‘king’. This post had the second-highest engagement while a slick clip of Frank CHAMIZO (ITA) was the third-most viewed, captivating the viewers and leading engagements as well as interactions.

These videos – and many others shared across UWW’s social media channels – resonated strongly with audiences, garnering record-breaking views. Overall, there were 330 million impressions, a remarkable rise of 134 percent compared to the Tokyo Olympics.

Moreover, the content also achieved 100 million engagements, and a 71 percent increase in reach compared to the previous Olympic Games. This surge in interaction underscores the high level of interest and excitement generated by UWW’s coverage of the Olympic wrestling events.

The video content drove UWW’s social media success. Across all platforms, UWW’s video content garnered over 156 million views, an extraordinary 205 percent increase compared to the Tokyo 2020 Olympics.

YouTube, in particular, saw significant traction with over 21 million views. This success was fueled by a mix of short and long-form videos apart from live streaming, with shorts emerging as the most popular content format.

With more than one million views, the YouTube video of AMAN (IND) getting his revenge over Zelimkhan ABAKAROV (ALB) with a win in the preliminary round. Aman, who won a bronze medal, had lost to Abakarov at the 2023 World Championships.

Chamizo’s video, Don't play with fire #WrestleParis, which went viral on Instagram was also a huge hit on YouTube with hundreds of thousands of viewers, making it the second-most watched video on the platform.

The Day Three highlights show which revisited one of the biggest upsets of the competition – Vinesh PHOGAT (IND) defeating Yui SUSAKI (JPN) in the women’s 50 kg first round – got the third-highest views on YouTube.

The UWW’s vibrant social media strategy was complemented by a robust email marketing campaign, which ran daily throughout the Olympic Games. The ongoing CRM campaigns helped boost engagement across Web, App and UWW+.

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UWW's 2024 Wrestlers of the Year: Petriashvili, Tosun, Kusaka

Monday, December 16, 2024 - 16:45 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (December 16) -- United World Wrestling has announced the wrestlers of the year in Freestyle, Women's Wrestling and Greco-Roman. UWW’s 2024 Wrestler of the Year award winners are Geno PETRIASHVILI (GEO), Buse TOSUN (TUR) and Nao KUSAKA (JPN).

Freestyle: Geno PETRIASHVILI (GEO)

The 30-year-old Georgian finished with a style-best 68,200 Ranking Series points through his finishes at the four point-based events of the year -- Olympic Games, European Championships, Croatian and Hungarian Ranking Series -- in which he collected a 13-4 record with 8 wins coming against top 20 ranked opponents.

Petriashvili’s 2024 season didn’t start well, as he finished in fifth place with a 3-2 record at the Croatian Ranking Series. This marked Petriashvili’s sixth consecutive full season in which he started on a losing note before regaining focus and peaking at the most opportune times.

In his next outing, Petriashvili scored three wins before reaching the European finals for the seventh time in his career. However, he fell short against career rival Taha AKGUL (TUR) for silver.

The three-time world champion then went to Hungary for the final tune-up before the Paris Olympics. While at the second Ranking Series event of the year, Petriashvili grabbed three wins, but not before falling to Yusup BATIRMURZAEV (KAZ) in the semifinals while nursing a left elbow injury.

Petriashvili headed to Paris hungry to improve his 2020 Tokyo Olympic silver medal. The father of two did exactly that, picking up four victories including a 10-9 shock win over two-time reigning world champion Amir Hossein ZARE (IRI), becoming Georgia’s third-ever freestyle Olympic gold medalist.
 
Greco-Roman: Nao KUSAKA (JPN)

23-year-old Nao KUSAKA (JPN), finished with a Greco-Roman best 79,200 Ranking Series points after winning golds at the Olympics, Asian Championships, and Hungarian Ranking Series events while also winning a bronze at the Croatian Ranking Series event at the beginning of the season.

After falling in the semifinals of his first competition of the year, Kusaka rallied off 14 consecutive victories -- four of which came against former world champions Burhan AKBUDAK (TUR), Ibrahim GHANEM (FRA), Malkhas AMOYAN (ARM) and Akzhol MAKHMUDOV (KGZ) -- on his way to winning golds in Paris, Bishkek and Budapest.

Kusaka’s win in Paris at 77kg, alongside his fellow teammate Kenichiro FUMITA’s gold, ended Japan’s 40-year Greco-Roman Olympic gold-medal drought.

Women's Wrestling: Buse TOSUN (TUR)

Buse TOSUN (TUR) is UWW’s Women’s wrestler of the year after topping the rankings with a style best 60,200 points. She narrowly edged Sakura MOTOKI (JPN) by 200 points for the coveted award.

Tosun, the reigning world champion at 68kg, finished 2024 with an impressive 11-2 record. Of those 11 wins during the season, a staggering eight came against wrestlers in the top 15 of the world rankings.

She dropped her first match of the season to Feng ZHOU (CHN) but went on to win 11 of her remaining 12 bouts, falling only at the Paris Olympics to eventual champion Amit ELOR (USA), en route to winning an Olympic bronze which was just Turkiye's second-ever women’s wrestling Olympic medal.

United World Wrestling congratulates Geno PETRIASHVILI (GEO), Nao KUSAKA (JPN), and Buse TOSUN (TUR) for their incredible achievements this year and for being named the 2024 Wrestlers of the Year.