#UnitedWorldWrestling

Paris Olympics: Wrestling breaks new barriers, expands reach across continents

Thursday, August 22, 2024 - 14:05 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (August 22): More than half a million new fans in the digital community. An astounding 100 million engagements. And a remarkable 134 percent increase in social media impressions compared to Tokyo 2020.

At the Paris Olympics, it was a gold medal for wrestling.

UWW

On the mat, legends were born, records were set, and some moments would be remembered for ages. Off it, the sport broke new barriers, expanded its reach and engaged with a diverse audience as the United World Wrestling digital channels witnessed unprecedented growth during the Games.

The UWW’s online platforms recorded an impressive 11.2 percent increase in followers, adding over 508,000 new fans to its digital community. Compared to the growth in followers during the Tokyo Olympics, this figure represents a staggering 125 percent increase.

A large part of this surge was seen on Instagram, where the UWW gained 217,000 new followers. Facebook was a close second, adding 183,000 new followers while TikTok, the platform known for its short, engaging content, added 61,400 new followers. The growth across all platforms highlights the effectiveness of the UWW’s content strategy.

The inspiring clip of Greco-Roman star Mohammadhadi SARAVI (IRI), who won Iran’s first gold medal in the Paris Olympics drove the maximum engagement on Instagram. Saravi, who won a bronze medal in Tokyo, beat Artur ALEKSANYAN (ARM) 4-1 in the 97kg final.

Another Iranian, Rahman AMOUZAD, one of the most feared wrestlers in the 65 kg freestyle, went viral with a video in which he proclaimed himself the ‘king’. This post had the second-highest engagement while a slick clip of Frank CHAMIZO (ITA) was the third-most viewed, captivating the viewers and leading engagements as well as interactions.

These videos – and many others shared across UWW’s social media channels – resonated strongly with audiences, garnering record-breaking views. Overall, there were 330 million impressions, a remarkable rise of 134 percent compared to the Tokyo Olympics.

Moreover, the content also achieved 100 million engagements, and a 71 percent increase in reach compared to the previous Olympic Games. This surge in interaction underscores the high level of interest and excitement generated by UWW’s coverage of the Olympic wrestling events.

The video content drove UWW’s social media success. Across all platforms, UWW’s video content garnered over 156 million views, an extraordinary 205 percent increase compared to the Tokyo 2020 Olympics.

YouTube, in particular, saw significant traction with over 21 million views. This success was fueled by a mix of short and long-form videos apart from live streaming, with shorts emerging as the most popular content format.

With more than one million views, the YouTube video of AMAN (IND) getting his revenge over Zelimkhan ABAKAROV (ALB) with a win in the preliminary round. Aman, who won a bronze medal, had lost to Abakarov at the 2023 World Championships.

Chamizo’s video, Don't play with fire #WrestleParis, which went viral on Instagram was also a huge hit on YouTube with hundreds of thousands of viewers, making it the second-most watched video on the platform.

The Day Three highlights show which revisited one of the biggest upsets of the competition – Vinesh PHOGAT (IND) defeating Yui SUSAKI (JPN) in the women’s 50 kg first round – got the third-highest views on YouTube.

The UWW’s vibrant social media strategy was complemented by a robust email marketing campaign, which ran daily throughout the Olympic Games. The ongoing CRM campaigns helped boost engagement across Web, App and UWW+.

#development

Development in 2024: UWW's rapid strides off and on mat activities

Wednesday, December 11, 2024 - 12:16 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (December 10) -- Launching education programs that laid the foundation for future generations of sports administrators, a historic step taken towards gender parity, adding the first online beach wrestling course, providing unfettered access to coaches, wrestlers and spectators to an interactive site that analyses data from all major United World Wrestling tournaments and conducting workshops on the role of Artificial Intelligence (AI) in coaching.

The year 2024 will go down as a watershed year in wrestling not just because of the spectacular action on the biggest stage of all, the Olympics. The year will also be seen as critical because, through various developmental initiatives, the UWW did important groundwork to support the future generations of wrestlers.

One of the landmark moments of the year was the election of seven women to the UWW Bureau, the sport’s supreme body, during the Congress in Tirana, Albania, on October 27. This marked a big step in women’s wrestling leadership and made it the highest registered female candidate for the Bureau in UWW’s history.

“From Tokyo to Paris, we made great strides to promote gender equality within our wrestling community. We have to pave the way for our future generations for equal opportunities, no matter the gender, the religious beliefs, ethnicity, etc.,” UWW President Nenad LALOVIC said.

This was also the year when wrestling took another step in opening its platforms to wrestlers, coaches and fans from the world over. By making the site accessible to all, the data and metrics for each style at every major competition from 2020 to the present can be on the UWW Academy page under the ‘Analytics’ tab. This is a great way to see how points are being scored for each style, weight category, medal matches, teams, among other things.

One of the benefits of making all the data available is it could help improve training decisions (technical and tactical) and overall general knowledge of the sport.

Another great addition to the UWW Academy portal was the first-ever online beach wrestling course. This course is designed to provide an overview of beach wrestling, the fastest-growing style. Topics include the benefits of beach wrestling, basic rules and scoring, differences between beach wrestling and the Olympic styles, how competitions are organized, how bouts are organized and conducted, and the Beach Wrestling World Series.

Soon, there will be new referee and rules courses coming to the UWW Academy.

Apart from the wide array of online courses, the UWW also held on-ground sessions in different parts of the world.T

he More than Medals camps grew stronger this year, with sessions in Jordan, the Dominican Republic and for U17 wrestlers in Serbia.

A significant milestone was achieved by conducting the South-East Asia & Oceania Education Week in Perth from September 30 to October 4.

Representatives from seven Oceania nations — Australia, New Zealand, Samoa, Solomon Islands, Nauru, Tahiti, and the Marshall Islands — and a participant from Singapore gathered with the hope of enhancing wrestling expertise across the region. For many, the session was their first UWW certification in years, adding even more impact to the event and underlining the UWW’s efforts to grow the sport.

Argentina became the first country in the Americas to host a Level 3 Coaches Course. This was also the first-ever Level 3 course conducted in Spanish globally. Bulgaria successfully hosted a Level 2 Coaches Course while India was the destination for the Level 1 course.

A total of approximately 150 coaches benefitted from these sessions, marking a significant step in their education.

Tunisia, Senegal, Guatemala, Croatia, Bahrain and Saudi Arabia are some other countries where crucial UWW developmental programs were hosted.

Cambodia marked a significant milestone in terms of growth of wrestling in the country by conducting the Development of the National Sports System from July 18 to November 30, 2024.

Another important program was on using AI and other new technologies in coaching during the ASOIF Sports Development and Education Group (ASDEG) Workshop in Lausanne.

UWW Development Director and ASDEG Chair Deqa NIAMKEY, who was also elected as a Board Member of the International Council for Coaching Excellence (ICCE) in February 2024, underlined the transformative potential of AI.

The annual meeting, which attracted 60 experts representing over 30 International Federations (IFs), agreed to implement a range of initiatives over the next 12 months. It included supporting the IFs in increasing the representation of Women Technical Officials and Coaches to meet International Olympic Committee targets, establishing regular communication to facilitate cross-sport collaboration and knowledge-sharing and equipping IFs with incorporating technology in development programs and resources for education.