#UnitedWorldWrestling

Paris Olympics: Wrestling breaks new barriers, expands reach across continents

Thursday, August 22, 2024 - 14:05 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (August 22): More than half a million new fans in the digital community. An astounding 100 million engagements. And a remarkable 134 percent increase in social media impressions compared to Tokyo 2020.

At the Paris Olympics, it was a gold medal for wrestling.

UWW

On the mat, legends were born, records were set, and some moments would be remembered for ages. Off it, the sport broke new barriers, expanded its reach and engaged with a diverse audience as the United World Wrestling digital channels witnessed unprecedented growth during the Games.

The UWW’s online platforms recorded an impressive 11.2 percent increase in followers, adding over 508,000 new fans to its digital community. Compared to the growth in followers during the Tokyo Olympics, this figure represents a staggering 125 percent increase.

A large part of this surge was seen on Instagram, where the UWW gained 217,000 new followers. Facebook was a close second, adding 183,000 new followers while TikTok, the platform known for its short, engaging content, added 61,400 new followers. The growth across all platforms highlights the effectiveness of the UWW’s content strategy.

The inspiring clip of Greco-Roman star Mohammadhadi SARAVI (IRI), who won Iran’s first gold medal in the Paris Olympics drove the maximum engagement on Instagram. Saravi, who won a bronze medal in Tokyo, beat Artur ALEKSANYAN (ARM) 4-1 in the 97kg final.

Another Iranian, Rahman AMOUZAD, one of the most feared wrestlers in the 65 kg freestyle, went viral with a video in which he proclaimed himself the ‘king’. This post had the second-highest engagement while a slick clip of Frank CHAMIZO (ITA) was the third-most viewed, captivating the viewers and leading engagements as well as interactions.

These videos – and many others shared across UWW’s social media channels – resonated strongly with audiences, garnering record-breaking views. Overall, there were 330 million impressions, a remarkable rise of 134 percent compared to the Tokyo Olympics.

Moreover, the content also achieved 100 million engagements, and a 71 percent increase in reach compared to the previous Olympic Games. This surge in interaction underscores the high level of interest and excitement generated by UWW’s coverage of the Olympic wrestling events.

The video content drove UWW’s social media success. Across all platforms, UWW’s video content garnered over 156 million views, an extraordinary 205 percent increase compared to the Tokyo 2020 Olympics.

YouTube, in particular, saw significant traction with over 21 million views. This success was fueled by a mix of short and long-form videos apart from live streaming, with shorts emerging as the most popular content format.

With more than one million views, the YouTube video of AMAN (IND) getting his revenge over Zelimkhan ABAKAROV (ALB) with a win in the preliminary round. Aman, who won a bronze medal, had lost to Abakarov at the 2023 World Championships.

Chamizo’s video, Don't play with fire #WrestleParis, which went viral on Instagram was also a huge hit on YouTube with hundreds of thousands of viewers, making it the second-most watched video on the platform.

The Day Three highlights show which revisited one of the biggest upsets of the competition – Vinesh PHOGAT (IND) defeating Yui SUSAKI (JPN) in the women’s 50 kg first round – got the third-highest views on YouTube.

The UWW’s vibrant social media strategy was complemented by a robust email marketing campaign, which ran daily throughout the Olympic Games. The ongoing CRM campaigns helped boost engagement across Web, App and UWW+.

#WrestleTirana

U23 World Championships 2024: Best storylines in Tirana

Monday, October 14, 2024 - 11:45 By Vinay Siwach

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TIRANA, Albania (October 14) -- The U23 World Championships will kick off in Tirana next Monday with 661 wrestlers participating. Not only some returning champions are entered, but a few Paris 2024 Olympic wrestlers are also participating in the October 21-27 tournament.

Iran, which missed the tournament last year, will hopefully be there for the U23 World Championships.

Here are a few top storylines to follow from Tirana

Mitchell MESENBRINK (USA)Mitchell MESENBRINK (USA) is one of the favorites at 74kg. (Photo: United World Wrestling / Amirreza Aliasgari)

Freestyle

- The 61kg defending champion Bashir MAGOMEDOV (AIN) will be the favorite for the gold medal. After winning the gold medal last year, Magomedov won the U23 European Championships this year. In the seven bouts in the two tournaments, Magomedov has won five bouts via technical superiorities. 

- Another returning champion is Ibragim IBRAGIMOV (AIN), defending his 65kg gold medal. Last year, Ibragimov gave up only one point in the tournament over five bouts. He is likely to dominate this year too. However, former U20 world champion Mohit KUMAR (IND) will look to avenge the semifinal loss to Ibragimov. Kumar failed to medal and finished fifth.

Another U20 world champion coming to Tirana is Umidjon JALOLOV (UZB). After winning the gold medal in Sofia in 2022, Jalolov is still trying to return to the top. He also suffered a back injury and recovery has been a tough road for him. He tried qualifying for the Paris Olympics but failed to do so. Bilol SHARIP UULU (KGZ) and Abdullah TOPRAK (TUR) will be in the medal run as well.

- Perhaps the most competitive category, the 74kg weight class will see Dzhabrail GADZHIEV (AZE), Ali REZAEI (IRI), Kota TAKAHASHI (JPN), Orozobek TOKTOMAMBETOV (KGZ) and Mitchell MESENBRINK (USA) among other stars. The last three U20 world champions are entered. Gadzhiev won the U20 gold in 2022, Mesenbrink in 2023 and Rezaei in 2024. Takahashi is the senior Asian champion and Toktomabetov is the U23 Asian champion.

- Unbeaten at the international level Ibragim KADIEV (AIN) will start as the favorite win the gold medal at 86kg. Kadiev has two U20 world titles, including the 2024 edition. Former U20 world champion Rakhim MAGAMADOV (FRA) will be hoping for a successful run at the U23 level. Vladimeri GAMKRELIDZE (GEO), who won bronze last year and participated in the Paris Olympics is competing as well.

- Amirhossein FIROUZPOUR (IRI) will be in Albania for his third U23 World Championships. He won bronze in 2021 and gold in 2022. He will be the favorite for the gold with Mustafagadzhi MALACHDIBIROV (AIN) offering competition. Malachdibirov won the gold medal at the U20 World Championships this year.

- 92kg world champion Rizabek AITMUKHAN (KAZ) continues his successful run at 97kg and will be competing for the U23 world title. He won the U20 World Championships gold in September and this will be his second U23 World Championships, having finishing fifth in 2022.

Oleksandra KHOMENETS (UKR)Oleksandra KHOMENETS (UKR), a former world silver medalist, will be returning to international after more than a year. (Photo: United World Wrestling / Martin Gabor)

Women's Wrestling

- Defending champion at 50kg Umi ITO (JPN) will be in action after one year. Ito has been behind Yui SUSAKI (JPN) and Remina YOSHIMOTO (JPN) domestically but has been a force at the international level. She is yet to lose a bout and has won U17, U20 and U23 world titles.

- The return of Oleksandra KHOMENETS (UKR) will be a big news in Tirana. She last competed at the European Championships in 2023 and finished second. However, she has been nursing an injury for the last one year. She competed at the Valamar Cup and won the gold medal. But she will be test in Tirana as Paris Olympian and European champion Emma MALMGREN (SWE) is also competing.

- Irina RINGACI (MDA) will look to defend the gold medal at 65kg. She will also look to put her disappointing campaign at the Paris Olympics where she finished 10th. This will be her fourth U23 World Championships, the first being in 2019. She has two bronze medals and one gold medal.

- Ami ISHII (JPN) will be hoping to win her second career world title. She won the U20 gold in 2022 but finished second at the senior level. She won the Paris Olympic quota for Japan but failed to win the playoff in Japan as Nonoka OZAKI (JPN) beat her. She will be competing at 68kg.

- Croatia's first-ever world champion in wrestling, Veronika VILK (CRO) will be competing at her first U23 World Championships. Volk created history in 2023 when she won the U17 World Championships gold medal, becoming first wrestling world champion in Croatian history.

Fardin HEDAYATI (IRI)Fardin HEDAYATI (IRI) defeated Riza KAYAALP (TUR) in June. (Photo: United World Wrestling / Kostadin Andonov)

Greco-Roman

- The only Paris Olympic medalist competing in Tirana is Turpal BISULTANOV (DEN). The bronze medalist at 87kg will be in Tirana hoping to win his first world title at any level. He will be in a strong field with U23 world champion at 82kg Aues GONIBOV (AIN) moving up to 87kg. Former U20 world champion Vigen NAZARYAN (ARM), Joju SAMADOV (AZE),  Achiko BOLKVADZE (GEO), Yasin Ali YAZDI (IRI), Marcel STERKENBURG (NED) and Exauce MUKUBU (NOR) also competing.

- The 130kg weight class may throw some interesting competition. Fardin HEDAYATI (IRI), who defeated Riza KAYAALP (TUR) in Budapest in June, will be the favorite to win the gold medal. However, Mykhailo VYSHNYVETSKYI (UKR), who defeated Hedayati in the 2022 U20 World Championships final, is also competing. Last year, Pavel HLINCHUK (AIN) won the gold medal at 97kg but is moving up to 130kg, a weight class he won a Paris Olympic quota as well. Muhammet BAKIR (TUR) will also be a big medal threat.