#UnitedWorldWrestling

Paris Olympics: Wrestling breaks new barriers, expands reach across continents

Thursday, August 22, 2024 - 14:05 By United World Wrestling Press

Share this article

CORSIER-SUR-VEVEY, Switzerland (August 22): More than half a million new fans in the digital community. An astounding 100 million engagements. And a remarkable 134 percent increase in social media impressions compared to Tokyo 2020.

At the Paris Olympics, it was a gold medal for wrestling.

UWW

On the mat, legends were born, records were set, and some moments would be remembered for ages. Off it, the sport broke new barriers, expanded its reach and engaged with a diverse audience as the United World Wrestling digital channels witnessed unprecedented growth during the Games.

The UWW’s online platforms recorded an impressive 11.2 percent increase in followers, adding over 508,000 new fans to its digital community. Compared to the growth in followers during the Tokyo Olympics, this figure represents a staggering 125 percent increase.

A large part of this surge was seen on Instagram, where the UWW gained 217,000 new followers. Facebook was a close second, adding 183,000 new followers while TikTok, the platform known for its short, engaging content, added 61,400 new followers. The growth across all platforms highlights the effectiveness of the UWW’s content strategy.

The inspiring clip of Greco-Roman star Mohammadhadi SARAVI (IRI), who won Iran’s first gold medal in the Paris Olympics drove the maximum engagement on Instagram. Saravi, who won a bronze medal in Tokyo, beat Artur ALEKSANYAN (ARM) 4-1 in the 97kg final.

Another Iranian, Rahman AMOUZAD, one of the most feared wrestlers in the 65 kg freestyle, went viral with a video in which he proclaimed himself the ‘king’. This post had the second-highest engagement while a slick clip of Frank CHAMIZO (ITA) was the third-most viewed, captivating the viewers and leading engagements as well as interactions.

These videos – and many others shared across UWW’s social media channels – resonated strongly with audiences, garnering record-breaking views. Overall, there were 330 million impressions, a remarkable rise of 134 percent compared to the Tokyo Olympics.

Moreover, the content also achieved 100 million engagements, and a 71 percent increase in reach compared to the previous Olympic Games. This surge in interaction underscores the high level of interest and excitement generated by UWW’s coverage of the Olympic wrestling events.

The video content drove UWW’s social media success. Across all platforms, UWW’s video content garnered over 156 million views, an extraordinary 205 percent increase compared to the Tokyo 2020 Olympics.

YouTube, in particular, saw significant traction with over 21 million views. This success was fueled by a mix of short and long-form videos apart from live streaming, with shorts emerging as the most popular content format.

With more than one million views, the YouTube video of AMAN (IND) getting his revenge over Zelimkhan ABAKAROV (ALB) with a win in the preliminary round. Aman, who won a bronze medal, had lost to Abakarov at the 2023 World Championships.

Chamizo’s video, Don't play with fire #WrestleParis, which went viral on Instagram was also a huge hit on YouTube with hundreds of thousands of viewers, making it the second-most watched video on the platform.

The Day Three highlights show which revisited one of the biggest upsets of the competition – Vinesh PHOGAT (IND) defeating Yui SUSAKI (JPN) in the women’s 50 kg first round – got the third-highest views on YouTube.

The UWW’s vibrant social media strategy was complemented by a robust email marketing campaign, which ran daily throughout the Olympic Games. The ongoing CRM campaigns helped boost engagement across Web, App and UWW+.

#UWWAwards

UWW History Makers of 2025: Kougioumtsidis, Reasco, Sultangali

Tuesday, December 23, 2025 - 12:29 By Eric Olanowski

Share this article

CORSIER-SUR-VEVEY, Switzerland (December 22) -- United World Wrestling has announced the History Makers of the Year 2025. The performance of these three wrestlers transcended competition and produced a once-in-a-generation accomplishment.

Freestyle’s History Maker 2025: Georgios KOUGIOUMTSIDIS (GRE)

If there’s one nation that’s draped in sports tradition, it’s Greece, but surprisingly enough, the nation had never produced a male wrestling world champion.

Prior to 2025, wrestlers from Greece were 0-3 in gold-medal matches and had not reached a world finals since 1991. Then came 23-year-old Georgios KOUGIOUMTSIDIS who stunned the world by defeating Levi HAINES (USA) 3-2 in the 79kg final to become his nation’s first-ever world champion.

Up until Kougioumtsidis' victory, Georgios ATHANASSIADIS (GRE) lost both of his world finals matches and Iraklis DESKOULIDIS (GRE) lost the final in 1991. The lone Greek woman to ever step to the top of the medal podium at the World Championships was Sofia POUMPOURIDOU (GRE), who won the women's 51kg gold on home soil in 2002.

"I'm very lucky that I am Greek," Kougioumtsidis said. "So I feel like I made all Greeks proud. I am Greek and I love my country." He continued, saying, “I'm the first male [from Greece] who won a gold medal at the World Championships. It's my dream come true. I think this year is a good achievement. I achieved my goal."

Women’s Wrestling History Maker: Genesis REASCO (ECU)

Reasco made history by becoming Ecuador's first-ever world champion, which came two years following Lucia YEPEZ (ECU) silver-medal finish at the 2023 World Championships where she still become the Ecuador's first-ever world medalist.

Reasco reached the pinnacle of the sport with a 4-2 victory in the 76kg final over two-time world medalist Aiperi MEDET KYZY (KGZ), which came one match removed from knocking off Paris bronze medalist Milaimy MARIN (CUB) in the semifinals.

"I went in, gave my all, and it worked," Reasco said. "That’s how the gold medal was achieved, because honestly, I have a lot of respect for all my opponents. They gave everything out there on the mat, and they were really good matches -- both yesterday’s and today’s. Everything was very tough, very close."

Greco-Roman’s History Maker: Aidos SULTANGALI (KAZ)

Sultangali ended a 26-year Greco-Roman drought, giving Kazakhstan their first Greco world champion since 1999 with a very quick victory over Uzbek youngster Alisher GANIEV (UZB) in the 60kg finals at the World Championships.

Sultangali, who won two world bronze medals between 2018 and 2022, only needed 1:07 to cap off masterful first-period 9-0 win over Asian runner-up GANIEV (UZB).

"I didn’t plan to win the final match so easily and quickly," Sultangali said. "But it happened. Today is a historic day for our country because the last gold medal for Kazakhstan came in 1999, 26 years ago," said Sultangali, "I am happy that my country is happy."