#UnitedWorldWrestling

Paris Olympics: Wrestling breaks new barriers, expands reach across continents

Thursday, August 22, 2024 - 14:05 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (August 22): More than half a million new fans in the digital community. An astounding 100 million engagements. And a remarkable 134 percent increase in social media impressions compared to Tokyo 2020.

At the Paris Olympics, it was a gold medal for wrestling.

UWW

On the mat, legends were born, records were set, and some moments would be remembered for ages. Off it, the sport broke new barriers, expanded its reach and engaged with a diverse audience as the United World Wrestling digital channels witnessed unprecedented growth during the Games.

The UWW’s online platforms recorded an impressive 11.2 percent increase in followers, adding over 508,000 new fans to its digital community. Compared to the growth in followers during the Tokyo Olympics, this figure represents a staggering 125 percent increase.

A large part of this surge was seen on Instagram, where the UWW gained 217,000 new followers. Facebook was a close second, adding 183,000 new followers while TikTok, the platform known for its short, engaging content, added 61,400 new followers. The growth across all platforms highlights the effectiveness of the UWW’s content strategy.

The inspiring clip of Greco-Roman star Mohammadhadi SARAVI (IRI), who won Iran’s first gold medal in the Paris Olympics drove the maximum engagement on Instagram. Saravi, who won a bronze medal in Tokyo, beat Artur ALEKSANYAN (ARM) 4-1 in the 97kg final.

Another Iranian, Rahman AMOUZAD, one of the most feared wrestlers in the 65 kg freestyle, went viral with a video in which he proclaimed himself the ‘king’. This post had the second-highest engagement while a slick clip of Frank CHAMIZO (ITA) was the third-most viewed, captivating the viewers and leading engagements as well as interactions.

These videos – and many others shared across UWW’s social media channels – resonated strongly with audiences, garnering record-breaking views. Overall, there were 330 million impressions, a remarkable rise of 134 percent compared to the Tokyo Olympics.

Moreover, the content also achieved 100 million engagements, and a 71 percent increase in reach compared to the previous Olympic Games. This surge in interaction underscores the high level of interest and excitement generated by UWW’s coverage of the Olympic wrestling events.

The video content drove UWW’s social media success. Across all platforms, UWW’s video content garnered over 156 million views, an extraordinary 205 percent increase compared to the Tokyo 2020 Olympics.

YouTube, in particular, saw significant traction with over 21 million views. This success was fueled by a mix of short and long-form videos apart from live streaming, with shorts emerging as the most popular content format.

With more than one million views, the YouTube video of AMAN (IND) getting his revenge over Zelimkhan ABAKAROV (ALB) with a win in the preliminary round. Aman, who won a bronze medal, had lost to Abakarov at the 2023 World Championships.

Chamizo’s video, Don't play with fire #WrestleParis, which went viral on Instagram was also a huge hit on YouTube with hundreds of thousands of viewers, making it the second-most watched video on the platform.

The Day Three highlights show which revisited one of the biggest upsets of the competition – Vinesh PHOGAT (IND) defeating Yui SUSAKI (JPN) in the women’s 50 kg first round – got the third-highest views on YouTube.

The UWW’s vibrant social media strategy was complemented by a robust email marketing campaign, which ran daily throughout the Olympic Games. The ongoing CRM campaigns helped boost engagement across Web, App and UWW+.

#JapanWrestling

Tokyo champ Shidochi dealt setback in return from two-year layoff

Friday, June 20, 2025 - 16:02 By Ken Marantz

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Top photo: Haruna MURAYAMA flips Mayu SHIDOCHI onto her back for a 2-point takedown during their women's 53kg quarterfinal match. (Photo: Takeo Yabuki / wrestling-spirits.jp)

TOKYO (June 20) -- Through their years as university teammates and beyond, Tokyo Olympic champion Mayu SHIDOCHI and Haruna MURAYAMA each compiled a long list of laurels that included three world titles.

But when their paths crossed on the mat, Shidochi had been the dominant one. Murayama showed on Friday that those days are over.

Shidochi, returning to the mat after a two-year layoff that included giving birth to her first child, saw her bid for a shot at a fourth world title end when Murayama dealt her a 5-1 loss in the women's 53kg quarterfinals at the Meiji Cup All-Japan Invitational Championships in Tokyo, the second of two qualifiers for this year's World Championships.

Shidochi, who won the Tokyo Olympic gold at 53kg under her maiden name of MUKAIDA, was ahead on criteria in the second period after each received an activity point, but Murayama (nee OKUNO) went ahead with a pair of takedowns.

"It's really disappointing," said Shidochi, who had a 9-0 career record against Murayama before losing to her for the first time at the Emperor's Cup All-Japan Championships in December 2022. "I lost to Okuno at the Tokyo qualifier and I really wanted to get revenge for that."

Mayu SHIDOCHI (JPN)Haruna MURAYAMA works to get behind Mayu SHIDOCHI for a takedown during their women's 53kg quarterfinal match. (Photo: Takeo Yabuki / wrestling-spirits.jp)

Shidochi, who will turn 28 on Sunday, had last competed two years at the Meiji Cup, which was part of the qualifying process for the Paris Olympics. Her dreams of an Olympic repeat ended with a loss by fall in the second round to Akari FUJINAMI, who went on to take the 53kg gold in Paris.

Shidochi, who has her sights set on the 2026 Asian Games to be hosted by Japan, had planned to return in July at a lower-tier national tournament, where she could qualify for this year's Emperor's Cup, a qualifier for the Asian Games. But she moved it up a month when she found out her status as a former Olympic champion granted her entry into the Meiji Cup.

"Even though I lost like this at this tournament, I'm glad I took up the challenge," she said. "Ilost, but I found out things that I need to work on. I want to use that to step up my game so I can win in December."

Shidochi said that is probably more nerves than rustiness that did her in against Murayama, who is two years her junior.

"When I was warming up, I was moving really well," she said. "But during the match, I thought I could do more. I wasn't moving my feet. In preparation, I trained hard and did my research. I was really looking forward to it, but it didn't work out."

Murayama still has her work cut out for her if she wants to be on the plane to Zagreb. In Saturday's final, she will face Moe KIYOOKA, who last year succeeded her as the world 55kg champion. The two met in the final at the 2023 Emperor's Cup, which Kiyooka won 5-1.

A victory by Kiyooka would give her the world team spot outright. If Murayama wins, it will set up a playoff between the two later in the session, although Murayama has another option.

Murayama won the 55kg title at the Emperor's Cup, but opted not contest that playoff.

In another weight class that started Friday and will end Saturday, world 72kg champion Ami ISHII looks poised to grab the world team spot at 68kg after easily winning her lone match of the day in a four-woman round-robin that is down to three after Rin MIYAGI's injury withdrawal.

Ishii will clinch the spot with a victory in her final match against Seia MOCHINAGA. Meanwhile, Yoshinosuke AOYAGI will need to take the playoff route if he wants to improve on the world silver medal at freestyle 70kg that he won last year.

Aoyagi, the Emperor's Cup champion, was dealt a last-second 3-2 defeat in the semifinals by world U20 champion Ryoya YAMASHITA, who will take on Shoya MIURA in Saturday's final in a battle of 19-year-olds.

Aoyagi, a two time world U23 medalist, is coming off winning a gold at the Muhamet Malo Ranking Series tournament in Tirana and his second career Asian medal with a bronze in Amman.

Keyvan GHAREHDAGHI (JPN)Keyvan GHAREHDAGHI scores a takedown during his 4-4 victory over Emperor's Cup champion Ryunosuke KAMIYA in the freestyle 74kg semifinals. (Photo: Takeo Yakubi / wrestling-spirits.jp)

There will also be a playoff at freestyle 74kg, where Emperor's Cup champion Ryunosuke KAMIYA was dealt a nail-biting loss to 19-year-old collegiate champion Keyvan GHAREHDAGHI.

Gharehdaghi, whose father is Iranian, has already made Japan's team to the U20 worlds. To get the senior worlds, he will first have to get through fellow collegian Subaru TAKAHARA, who has qualified for the U23 worlds.

At freestyle 61kg, 2021 world bronze medalist Toshihiro HASEGAWA scored in double-digits in all three of his victories to advance to the final, capped by a 10-2 semifinal win over Aiki KAWAI.

In the final, Hasegawa will face Akito MUKAIDA -- Shidochi's younger brother, who has already qualified for the World U23 Championships.