#Trnava2018

Riesterer’s Road to Dethrone World Champ Susaki

Thursday, September 20, 2018 - 08:45 By Eric Olanowski

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TRNAVA, Slovakia (September 20) - On Thursday night, Ellen RIESTERER will try to become the first German women to win a junior world gold medal since Anita Schaetzle reached the top of the podium back in 2001. 

To do so, she’ll have to dethrone reigning senior-level world champion, Yui SUSAKI (JPN). Susaki, who is wrestling for the first time on the junior circuit is a three-time cadet world champion and last year's senior-level world champion. The Japanese superstar has never lost to a non-Japanese opponent.

“Yui Susaki is one of the best wrestlers in the world, but she’s only 19-years-old, and I have to remember that,” Riesterer said. “She doesn’t make a lot of mistakes, but maybe she’ll make one or two mistakes that I can use in my favor.” 

Riesterer is trying to get Germany back to their winning ways after dropping four straight gold-medal matches at the junior world championships. For that to happen, Riesterer, the European bronze medalist has to focus on listening to her coaches in the 50kg gold-medal bout.

Ellen RIESTERER (GER) scores a 6-2 semifinals win over Marina ZAKSHEVSKAYA (KAZ). (Photo by Max Rose-Fyne) 

“At the junior European championships, I wrestled with my headgear on, and I couldn’t understand my coaches well, so I was just doing my own thing.” Since then, Riesterer has removed the headgear and placed more of an emphasis on listening to her coaches. 

“I’ve worked so hard on listening better to what the coaches say because I’m such a mental wrestler. I need my coaches. My coaches help calm my nerves, and that helps me mentally.” 

Riesterer will have to check her nerves at the door of the City Sports Hall before the 50kg finals if she has hopes of stopping Susaki from reaching the top of the world podium for the fifth time. 

In a joking manner, Riesterer ended with, "I'm just glad I made the finals because my sister came all the way here to watch me wrestle. I told her that I wanted to get a medal because if I didn’t, she would have traveled all this way to see me cry.” 

The women's wrestling finals begin on Thursday night at 18:00. Riesterer and Susaki will be the second match up on Mat B.  

#UnitedWorldWrestling

Paris Olympics: Wrestling breaks new barriers, expands reach across continents

Thursday, August 22, 2024 - 14:05 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (August 22): More than half a million new fans in the digital community. An astounding 100 million engagements. And a remarkable 134 percent increase in social media impressions compared to Tokyo 2020.

At the Paris Olympics, it was a gold medal for wrestling.

UWW

On the mat, legends were born, records were set, and some moments would be remembered for ages. Off it, the sport broke new barriers, expanded its reach and engaged with a diverse audience as the United World Wrestling digital channels witnessed unprecedented growth during the Games.

The UWW’s online platforms recorded an impressive 11.2 percent increase in followers, adding over 508,000 new fans to its digital community. Compared to the growth in followers during the Tokyo Olympics, this figure represents a staggering 125 percent increase.

A large part of this surge was seen on Instagram, where the UWW gained 217,000 new followers. Facebook was a close second, adding 183,000 new followers while TikTok, the platform known for its short, engaging content, added 61,400 new followers. The growth across all platforms highlights the effectiveness of the UWW’s content strategy.

The inspiring clip of Greco-Roman star Mohammadhadi SARAVI (IRI), who won Iran’s first gold medal in the Paris Olympics drove the maximum engagement on Instagram. Saravi, who won a bronze medal in Tokyo, beat Artur ALEKSANYAN (ARM) 4-1 in the 97kg final.

Another Iranian, Rahman AMOUZAD, one of the most feared wrestlers in the 65 kg freestyle, went viral with a video in which he proclaimed himself the ‘king’. This post had the second-highest engagement while a slick clip of Frank CHAMIZO (ITA) was the third-most viewed, captivating the viewers and leading engagements as well as interactions.

These videos – and many others shared across UWW’s social media channels – resonated strongly with audiences, garnering record-breaking views. Overall, there were 330 million impressions, a remarkable rise of 134 percent compared to the Tokyo Olympics.

Moreover, the content also achieved 100 million engagements, and a 71 percent increase in reach compared to the previous Olympic Games. This surge in interaction underscores the high level of interest and excitement generated by UWW’s coverage of the Olympic wrestling events.

The video content drove UWW’s social media success. Across all platforms, UWW’s video content garnered over 156 million views, an extraordinary 205 percent increase compared to the Tokyo 2020 Olympics.

YouTube, in particular, saw significant traction with over 21 million views. This success was fueled by a mix of short and long-form videos apart from live streaming, with shorts emerging as the most popular content format.

With more than one million views, the YouTube video of AMAN (IND) getting his revenge over Zelimkhan ABAKAROV (ALB) with a win in the preliminary round. Aman, who won a bronze medal, had lost to Abakarov at the 2023 World Championships.

Chamizo’s video, Don't play with fire #WrestleParis, which went viral on Instagram was also a huge hit on YouTube with hundreds of thousands of viewers, making it the second-most watched video on the platform.

The Day Three highlights show which revisited one of the biggest upsets of the competition – Vinesh PHOGAT (IND) defeating Yui SUSAKI (JPN) in the women’s 50 kg first round – got the third-highest views on YouTube.

The UWW’s vibrant social media strategy was complemented by a robust email marketing campaign, which ran daily throughout the Olympic Games. The ongoing CRM campaigns helped boost engagement across Web, App and UWW+.