wiebe, erica, canada wrestling, Canada, Women's Wrestling, Olympic champion

RIO 2016 Champion Erica Wiebe Stays Committed to Olympic Dream

By United World Wrestling Press

“No other sport like it” for committed Olympic champ Erica Wiebe
Luke Norman, Special to United World Wrestling

In the 10 months since winning gold at the Rio 2016 Olympic Games, Canada’s Erica Wiebe has been mobbed “like The Beatles”, courted by the powerful world of WWE and challenged to endless eating competitions by her coach. But nothing has dimmed her focus on Tokyo 2020.

“I took some time, took a lot of the opportunities that were afforded me after I was successful in Rio. Now I am back. It is a huge challenge to do it again in Tokyo, but that is the goal,” said the Olympic 75kg champion.

“I really love wrestling.”

In early 2017, this passion, allied to an always independent and open mind, saw the Canadian embrace the kind of life-enhancing opportunity that comes with Olympic success. Drafted as captain of the women’s Mumbai Maharathi team, the 27-year-old took part in the Indian Pro Wrestling League.

“It was very different. There were lights, there was smoke, there was an announcer bellowing out my name, drums. I was recognised on the street, everywhere you went the Indian fans just went crazy,” Wiebe said of the three-week, city-state tournament.

Wrestling in front of thousands of passionate fans is something the Canadian lives for, but this took it to a new level. 


“After one particular match that we won, we did our media and then I had to have a guard of six security officers who were pushing all of the fans away from me as we got on the bus,” she said. “It was crazy, I felt like The Beatles.”

On and off the mat, Wiebe was way out of her habitual zone.

“The local Indians on the team, one by one begged me to go visit their families in their small villages nearby. We would drive and sit in one of their homes and drink fresh buffalo milk from the village buffalo and meet with their family. It was an experience I will never forget,” she said.
But ultimately, it is the competitor inside that still rules the 2014 Commonwealth Games champion. Despite winning all six of her bouts in India, her team were defeated in the semi-final. It is a loss that “still hurts”.

And it is this burning obsession with winning that led Wiebe to turn down the lucrative approach made by the WWE in late 2016. For one thing, she is too excited about her form on the mat to contemplate giving up Olympic competition.

“I have been successful and dominant internationally for a while,” said the woman who won 36 consecutive matches in 2014, “but I have never wrestled as well as I did on that one day in Rio. But I kind of feel like it was scratching the surface of what I am capable of.”

It has been a long but largely bump-free ride to reach such a place of confidence and serenity. Wiebe was a soccer-mad, 14-year-old schoolgirl when her eye was caught by a poster on the gymnasium door.

“It said ‘co-ed wrestling practice’. I had played soccer all my life to that point, but in that moment I was like ‘wrestling that sounds like so much fun, I’ll wear spandex and I’ll wrestle with boys’,” she laughed.

“So I went to my first practice and then instantly I was hooked on it.”

Thirteen years later, the sport continues to enthral Wiebe. And, despite all the potential distractions, this is a champion for whom her sport means everything.

“It (Wrestling) is a true display of character, perseverance, resiliency and grit. I don’t think there is another sport like it,” she said. “Wrestling had that tagline, ‘to wrestle is to be human’ and I couldn’t agree more. It is one of the purest forms of physical movement and sport we have.”

#WrestleBelgrade

Wrestling scores 443% engagement growth as UWW+ makes World C’ships debut

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (October 18) –– United World Wrestling (UWW) trebled its year-on-year (YoY) digital viewership and recorded more than five times as many social engagements at this year’s UWW World Championships (WCH23) in Belgrade, Serbia, as the sport debuted an upgraded digital portfolio, including the new UWW+ over-the-top (OTT) service.

The multi-tiered, premium subscription streaming platform registered 4.36 million livestream views throughout the 2023 edition of UWW’s flagship event, held between September 16-24. The event also recorded 25 million social engagements (+443% over WCH22) and 155 million video views across its digital platforms (+203% over WCH22).

The impressive growth coincides with the redesign of the UWW website and the introduction of an enhanced fan-data ecosystem to help personalize and deliver an easy-to-navigate fan experience across web, social media, and UWW’s dedicated mobile app. Overall, WCH23 grew its digital reach by 63% to 296 million and attracted over 404,000 new followers.

Nenad LALOVIC, UWW President, said: “By diversifying the fan experience at this year’s World Championships, UWW has once again proven the power of digital transformation for driving engagement and expanding wrestling’s global audience. The latest numbers demonstrate the importance of digitalization and to lay the foundations for expanding the sport’s digital audience.”

Gordon Templeman, UWW’s Director of Commercial Operations and Communications, said: “UWW is establishing a digital portfolio which allows us to offer a personalized fan experience. To do this, we have diversified by investing in customer-facing digital products which enhances the digital experience for wrestling fans and enables UWW’s sponsors and commercial partners to build a direct relationship with our global audience.”

UWW
Key highlights from the WCH23 data analysis include: 

  • 25 million social media engagements (+443% over WCH22)
  • 155 million total video views (+203% over WCH22)
  • 404,000 new followers (+167% over WCH22)
  • 296 million digital reach (+63% over WCH22)
  • 4.36 million livestream views on UWW+

The UWW+ streaming platform is integrated within UWW’s website and mobile app, as part of the upgrades to UWW’s digital inventory and marks the latest phase of the International Federation’s collaboration with N3XT Sports, the end-to-end digital transformation consultancy. UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

Motasem El Bawab, N3XT Sports’ Chief Information Officer (CIO), said: “Our team at N3XT Sports offers an end-to-end service plugged into UWW’s wider digital team. In addition to UWW+ and wrestling’s new, first-class streaming offering, our team also supported every aspect of UWW’s digital operation throughout WCH23, across digital marketing, customer relationship management (CRM), while optimizing the fan journey through data analytics and the assistance of artificial intelligence-driven software solutions.”

Click here to review the 2023 Senior World Championships case study.