marketing

RUDIS launches UWW x RUDIS apparel collection

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (May 1) -- United World Wrestling and RUDIS have announced the launch of official UWW x RUDIS apparel.

Taking a major step in their partnership, UWW and RUDIS have launched a UWW themed store on the RUDIS website. The UWW x RUDIS collection is officially launched Thursday and available to shop here -- UWW x RUDIS.

The store fulfills the apparel needs of wrestlers and fans alike. The orders can be shipped internationally after an easy checkout process.

In January, UWW and RUDIS announced an eight-year partnership beginning 2025. The collaboration marked a pivotal moment for the global wrestling community, uniting two forces with a shared vision of celebrating the sport’s rich legacy while shaping its future.

RUDIS, founded in Ohio in 2013, RUDIS has rapidly grown into the leading brand in wrestling apparel, renowned for its innovation, athlete-focused designs, and dedication to the wrestling community.

Central to their collaboration is the concept of “Unified Strength,” symbolizing their united effort to elevate wrestling to new heights on a global scale.

The partnership exemplifies the mutual commitment of UWW, the global governing body of wrestling, and RUDIS to honor the sport and serve its athletes, fans, and communities worldwide.

#WrestleAmman

Coles, Canada's first U17 world champ, wants to be an inspiration

By Vinay Siwach

CANADA (December 16) -- "I am not a natural athlete." That's how Kaura COLES (CAN) describes herself. 

The 17-year-old seems to have as much clarity describing herself as she does wrestling on the mat.

She may not be the be a "natural", but she is the best in the world. At the U17 World Championships in Amman, Jordan, Coles became the first Canadian wrestler to win a gold medal. She won gold in the 53kg women's wrestling weight class.

But the odds did not favor Coles. No Canadian wrestler had reached the final at the U17 Worlds, forget winning gold. The last time Canada had a U20 or U17 world champ was in 2013. Coming into the tournament, Coles had a silver medal from the 2022 U17 Pan-Am Championships and a fifth-place finish at the Spain Grand Prix. 

So Coles wasn't favored to win a medal. Nor were the other seven Canadians entered. However, Coles did it. She was so precise in her wrestling, that her opponents were shocked to see her counter from negative positions.

Coles' win was one of the highlights of international wrestling in 2024 and a big boost for Canada and its wrestling after its medalless Olympics in Paris.

"I did not expect to do as well as I did,” she said later. “I can't predict the outcome of the match. The only thing I know for sure is that I'm going to work as hard as I possibly can every match."

In Amman, Coles began with two pins over Madkhiya USMANOV (KAZ) and Chloe BREWIS (RSA). She then went on to upset MUSKAN (IND) 12-3 in the quarterfinals, Isabelle GONZALES (USA) 8-3 in the semifinals and securing a fall in the finals against Nana KOZUKA (JPN), undeterred by names or a Japanese opponent.

Coles began wrestling when she was 11 years old when her father, Cory, took her to the gym because he did not want her to just sit around all day. Kaura is one of the 11 Coles siblings from Winnipeg. She is number six with five younger siblings and she coaches them as well.

"If you had watched me wrestling four years ago, you would have never thought I could have achieved anything. Worst wrestler by far," Coles told FloWrestling. "But I knew how to do a 2-on-1. So every match, every practice, I would be grabbing a 2-on-1. For six years I have been doing that and just developed and became very good from that position. [I do well] Tying up with people. I don't do well from space since I am a slow wrestler. I want to get an underhook or a 2-on-1."

She worked hard. Having wrestler siblings around her improved her as she had to keep up with the sibling rivalries growing in the house.

"I have to be a tough wrestler just to survive every day [with my brother]," she said. "But they all wrestled, my sisters wrestle too. Everyone works hard and it makes it a lot easier"

But in the beginning, Coles did not like the sport or working hard to be better at it.

“I did not like it at first because it’s a very hard sport," Coles told The Free Press. "Back then, I didn’t really like hard work because it’s hard to like that. But over time, I saw the benefits of putting in the hard work and seeing where it can get you."

Kaura COLES (CAN)Kaura COLES (CAN) defeated Nana KOZUKA (JPN) in the final. (Photo: United World Wrestling / Kostadin Andonov)

So far, wrestling has made Coles a three-time national wrestling champion, U17 Pan-American silver medalist, North American Indigenous Games (NAIG) champion and of course, world champion.

But Coles wants to do more. As a Métis herself, she wants to inspire, coach, and promote Indigenous groups.

"I want to be an inspiration for the other Indigenous and Métis warriors in Canada," Coles said after winning the gold. "I don't wrestle for myself."

Coles' mother Michelle is a Métis, an Indigenous group in Canada, and has kept their culture in the house including learning French. Coles wore her Métis sash after the medal ceremony at the U17 Worlds.

"I wear my Métis sash whenever I can," she said. "I have other Indigenous people come up to me and tell me how I have inspired them. I'm so glad that I was able to represent."

Another one of Coles' is to be at the Olympics. Canada has won six medals at the Olympics in Women's Wrestling. But the last came in the 2016 Rio Olympics.

"My goal is to go to the next Olympics when I'm 21 years old and then I want to go to the Olympics after that," she said. "Then I will retire."