#WrestleSamokov

Russia Crowns Pair of Day Two Champs at Cadet Euro C’ships

By Eric Olanowski

SAMOKOV, Bulgaria (June 15) --- The Russian Federation’s freestyle squad medaled in four of five weights and lead Armenia (70 points) by 23 points heading into Wednesday’s final day of freestyle action.

The four Russian medalists from Tuesday were Amal DZHANDUBAEV (48kg), Anzor MAZHIDOV (55kg), Marat FADZAEV (65kg) and Ilia ZHIBALOV (110kg). Dzhandubaev and Fadzaev claimed golds, while Zhibalov and Mazhidov finished in second and third, respectively.

Armenia sits in second place in the team race after the second day of wrestling in Bulgaria. Andranik AVETISYAN (ARM) scored four wins – including three technical superiority victories – en route to the 55kg gold medal. They also picked up bronze medals from Sargis BEGOYAN (48kg), Anushavan BARSEGHYAN (65kg) and Narek GRIGORYAN (80kg).

Outside of Russia (2) and Armenia (1), Ukraine and France also crowned a Cadet European champion today.

Oleksandr MAMROSH (UKR) stuck Tornike SAMKHARADZE (GEO) in the 80kg and won his second continental title. He also won continental gold at the ’19 U15 European Championships.

Levan LAGVILAVA (FRA) was the fifth and final wrestler to have his hand raised on Tuesday night. The French wrestler tallied an 11-1 Ilia ZHIBALOV (RUS) in the 110kg finals and improved on his bronze-medal finish from the ’19 U15 European C’ships.

Heading into Day Three, Georgia (63 points), Azerbaijan (52 points) and Ukraine (48 points) round of the top five in the team race.

Wrestling resumes tomorrow at 11:30 (local time) on www.uww.org.

RESULTS

48kg
Amal DZHANDUBAEV (RUS) df. Musa VERDIYEV (AZE)
Sargis BEGOYAN (ARM) df. Serdzhan Ashkanov YUSEINOV (BUL), 16 – 5
Vitalii HONCHAR (UKR) df. Victor ANDRIAN (MDA), 10-0

55kg
Andranik AVETISYAN (ARM) df. Tamazi SULAMANIDZE (GEO), 11-0 
Abdullah TOPRAK (TUR) df. Herbert AKAPIAN (BLR), 8 - 2
Anzor MAZHIDOV (RUS) df. Subhan SAFARLI (AZE), 9-3

65kg
Marat FADZAEV (RUS) df. Ion Laurentiu MARCU (MDA), 8-6
Giorgi GOGRITCHIANI (GEO) df. Dyanko Petrov DYANKOV (BUL), 4 - 1
Anushavan BARSEGHYAN (ARM) df. Marcell NAGY (HUN), 8-6

80kg
Oleksandr MAMROSH (UKR) df. Tornike SAMKHARADZE (GEO), via fall
Narek GRIGORYAN (ARM) df. Sattarkhan ALLAHVERDILI (AZE), 4 - 1
Daniel FISCHER (GER) df. Gabriele NICCOLINI (ITA), 9-6

110kg
Levan LAGVILAVA (FRA) df. Ilia ZHIBALOV (RUS), 11-1
Hakan BUYUKCINGIL (TUR) df. Azay ISMAYILOV (AZE), via fall
Milan GELLEN (HUN) df. Ksawery Kacper KAMINSKI (POL), 4-0

#WrestleBelgrade

Wrestling scores 443% engagement growth as UWW+ makes World C’ships debut

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (October 18) –– United World Wrestling (UWW) trebled its year-on-year (YoY) digital viewership and recorded more than five times as many social engagements at this year’s UWW World Championships (WCH23) in Belgrade, Serbia, as the sport debuted an upgraded digital portfolio, including the new UWW+ over-the-top (OTT) service.

The multi-tiered, premium subscription streaming platform registered 4.36 million livestream views throughout the 2023 edition of UWW’s flagship event, held between September 16-24. The event also recorded 25 million social engagements (+443% over WCH22) and 155 million video views across its digital platforms (+203% over WCH22).

The impressive growth coincides with the redesign of the UWW website and the introduction of an enhanced fan-data ecosystem to help personalize and deliver an easy-to-navigate fan experience across web, social media, and UWW’s dedicated mobile app. Overall, WCH23 grew its digital reach by 63% to 296 million and attracted over 404,000 new followers.

Nenad LALOVIC, UWW President, said: “By diversifying the fan experience at this year’s World Championships, UWW has once again proven the power of digital transformation for driving engagement and expanding wrestling’s global audience. The latest numbers demonstrate the importance of digitalization and to lay the foundations for expanding the sport’s digital audience.”

Gordon Templeman, UWW’s Director of Commercial Operations and Communications, said: “UWW is establishing a digital portfolio which allows us to offer a personalized fan experience. To do this, we have diversified by investing in customer-facing digital products which enhances the digital experience for wrestling fans and enables UWW’s sponsors and commercial partners to build a direct relationship with our global audience.”

UWW
Key highlights from the WCH23 data analysis include: 

  • 25 million social media engagements (+443% over WCH22)
  • 155 million total video views (+203% over WCH22)
  • 404,000 new followers (+167% over WCH22)
  • 296 million digital reach (+63% over WCH22)
  • 4.36 million livestream views on UWW+

The UWW+ streaming platform is integrated within UWW’s website and mobile app, as part of the upgrades to UWW’s digital inventory and marks the latest phase of the International Federation’s collaboration with N3XT Sports, the end-to-end digital transformation consultancy. UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

Motasem El Bawab, N3XT Sports’ Chief Information Officer (CIO), said: “Our team at N3XT Sports offers an end-to-end service plugged into UWW’s wider digital team. In addition to UWW+ and wrestling’s new, first-class streaming offering, our team also supported every aspect of UWW’s digital operation throughout WCH23, across digital marketing, customer relationship management (CRM), while optimizing the fan journey through data analytics and the assistance of artificial intelligence-driven software solutions.”

Click here to review the 2023 Senior World Championships case study.