#WrestleNoviSad

Russia Leads Georgia Heading into Final Day of Freestyle Competition

By Eric Olanowski

NOVI SAD, Serbia (March 9) – Razambek ZHAMALOV and Radik VALIEV claimed Day 6 freestyle gold medals and helped the Russian Federation carry a 25 points lead over Georgia into the final day of wrestling at the U23 European Championships. 

Zhamalov barreled past Poland’s Patryk OLENCZYN and scored the 13-0 technical superiority victory in the 70kg finals. The Russian pocketed his impressive 13 points from a five-point fireman’s carry, a four-point throw, and a pair of takedowns, and claimed his first-ever continental medal. 

Radik Valiev didn’t have much trouble with Turkey's Ramazan SARI in the 79kg finals, where he scored the 7-2 victory and won his second consecutive U23 European title.

Russia also collected 20 points from their pair of Day 6 silver medalists Amirkhan GUVAZHOKOV and Shamil MUSAEV. 

Guvazhokov fell short to Ukraine’s Andrii YATSENKO in the 57kg gold-medal bout. Yatsenko was behind in the closing minute but scored a takedown and a leg lace to gain the 8-8 lead on criteria with under a minute to go in the match. The Ukrainian wrestler tacked on an exposure and another point for a failed Russian challenge and won the 57kg title, 11-8.

Yatsenko’s win on Saturday night gave him his first European title since he won the 2013 Cadet European Championships. 

The second Russian who dropped his finals match was Shamil Musaev, who fell to Turkey’s Ibrahim CIFTCI, 7-4 in the 97kg finals. 

The fifth gold medal of the day came at the only weight that did not feature a Russian competitor, 65kg. Armenia’s Vazgen TEVANYAN scored a late downtown in the first period, which ultimately turned out to be the match-deciding scoring sequence, as he defeated Edemi BOLKVADZE (GEO), 2-1. 

RESULTS 
Team Scores 
GOLD - Russia (94 points)
SILVER – Georgia  (69 points)
BRONZE - Turkey (66 points)
Fourth – Ukraine  (52 points)
Fifth – Moldova (36 points)

57kg 
GOLD - Andrii YATSENKO (UKR) df. Amirkhan GUVAZHOKOV (RUS), 11-8 
BRONZE - Saban KIZILTAS (TUR) df. Razvan KOVACS (ROU), 7-5
BRONZE - Roberti DINGASHVILI (GEO) df. Mikyay Salim NAIM (BUL), 5-4

65kg 
GOLD - Vazgen TEVANYAN (ARM) df. Edemi BOLKVADZE (GEO), 2-1 
BRONZE - Ilman MUKHTAROV (FRA) df. Maxim SACULTAN (MDA), 3-1
BRONZE - Roman ASHARIN (HUN) df. Fati VEJSELI (MKD), 14-2

70kg
GOLD - Razambek ZHAMALOV (RUS) df. Patryk OLENCZYN (POL), 11-0 
BRONZE - Daud IBRAGIMOV (AZE) df. Vasile DIACON (MDA), 6-5 
BRONZE - Mihail Iliev GEORGIEV (BUL) df. Daniel CHOMANIC (SVK), 5-0

79kg 
GOLD - Radik VALIEV (RUS) df. Ramazan Ishak SARI (TUR), 7-2 
BRONZE - Tariel GAPHRINDASHVILI (GEO) df. Uladzislau YELISEYEU (BLR), 4-0 
BRONZE - Adlan BATAIEV (UKR) df. Simon Christian HARTMANN (AUT), 10-0 

97kg
GOLD -  Ibrahim CIFTCI (TUR) df. Shamil Alievitch MUSAEV (RUS), 7-4 
BRONZE - Dzianis KHRAMIANKOU (BLR) df. Simone IANNATTONI (ITA), 11-0 
BRONZE - Givi MATCHARASHVILI (GEO) df. Aleksandar PANTELIC (SRB), 10-0 

#UnitedWorldWrestling

Paris Olympics: Wrestling breaks new barriers, expands reach across continents

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (August 22): More than half a million new fans in the digital community. An astounding 100 million engagements. And a remarkable 134 percent increase in social media impressions compared to Tokyo 2020.

At the Paris Olympics, it was a gold medal for wrestling.

UWW

On the mat, legends were born, records were set, and some moments would be remembered for ages. Off it, the sport broke new barriers, expanded its reach and engaged with a diverse audience as the United World Wrestling digital channels witnessed unprecedented growth during the Games.

The UWW’s online platforms recorded an impressive 11.2 percent increase in followers, adding over 508,000 new fans to its digital community. Compared to the growth in followers during the Tokyo Olympics, this figure represents a staggering 125 percent increase.

A large part of this surge was seen on Instagram, where the UWW gained 217,000 new followers. Facebook was a close second, adding 183,000 new followers while TikTok, the platform known for its short, engaging content, added 61,400 new followers. The growth across all platforms highlights the effectiveness of the UWW’s content strategy.

The inspiring clip of Greco-Roman star Mohammadhadi SARAVI (IRI), who won Iran’s first gold medal in the Paris Olympics drove the maximum engagement on Instagram. Saravi, who won a bronze medal in Tokyo, beat Artur ALEKSANYAN (ARM) 4-1 in the 97kg final.

Another Iranian, Rahman AMOUZAD, one of the most feared wrestlers in the 65 kg freestyle, went viral with a video in which he proclaimed himself the ‘king’. This post had the second-highest engagement while a slick clip of Frank CHAMIZO (ITA) was the third-most viewed, captivating the viewers and leading engagements as well as interactions.

These videos – and many others shared across UWW’s social media channels – resonated strongly with audiences, garnering record-breaking views. Overall, there were 330 million impressions, a remarkable rise of 134 percent compared to the Tokyo Olympics.

Moreover, the content also achieved 100 million engagements, and a 71 percent increase in reach compared to the previous Olympic Games. This surge in interaction underscores the high level of interest and excitement generated by UWW’s coverage of the Olympic wrestling events.

The video content drove UWW’s social media success. Across all platforms, UWW’s video content garnered over 156 million views, an extraordinary 205 percent increase compared to the Tokyo 2020 Olympics.

YouTube, in particular, saw significant traction with over 21 million views. This success was fueled by a mix of short and long-form videos apart from live streaming, with shorts emerging as the most popular content format.

With more than one million views, the YouTube video of AMAN (IND) getting his revenge over Zelimkhan ABAKAROV (ALB) with a win in the preliminary round. Aman, who won a bronze medal, had lost to Abakarov at the 2023 World Championships.

Chamizo’s video, Don't play with fire #WrestleParis, which went viral on Instagram was also a huge hit on YouTube with hundreds of thousands of viewers, making it the second-most watched video on the platform.

The Day Three highlights show which revisited one of the biggest upsets of the competition – Vinesh PHOGAT (IND) defeating Yui SUSAKI (JPN) in the women’s 50 kg first round – got the third-highest views on YouTube.

The UWW’s vibrant social media strategy was complemented by a robust email marketing campaign, which ran daily throughout the Olympic Games. The ongoing CRM campaigns helped boost engagement across Web, App and UWW+.