#WrestleBudapest

Russia Relying on Three Olympic Champs for Tokyo Berths  

Thursday, March 11, 2021 - 21:12 By Eric Olanowski

Share this article

BUDAPEST, Hungary (March 11) --- The Russian Federation will rely heavily on Olympic champions Roman VLASOV (RUS), Davit CHAKVETADZE (RUS) and Natalia VOROBEVA (RUS) to earn berths to the Tokyo Olympic Games through next week’s European Olympic Qualifier (March 18-21).  

They’ll need a top-two finish to punch their nation’s ticket to this summer’s Games.

Greco-Roman stars Vlasov and Chakvetadze will compete at 77kg and 87kg, respectively, while Vorobieva will wrestle in arguably the deepest women’s wrestling weight, 76kg.  

Vlasov, already a two-time Olympic champion, is on a mission to become wrestling's fourth Greco-Roman three-time Olympic gold medalist. He’d join a shortlist of three-timers, including fellow Novosibirsk native Aleksandr KARELIN (RUS), along with Mijain LOPEZ (CUB) and Carl WESTERGREN (SWE).

The European Olympic Qualifiers will be Vlasov’s second attempt at earning an Olympic bid. He came up shy of a top-eight finish at the ’19 World Championships. Vlasov dropped his second-round bout to Askhat DILMUKHAMEDOV (KAZ), 3-0, and finished in eighth place.

Since that uncharacteristic loss at the World Championships, "Air Vlasov" returned to his winning ways. He nabbed gold at the Individual World Cup with five wins -- including a one-point victory against fellow world champion and longtime rival, Viktor NEMES (SRB).

Chakvetadze, the Rio Olympic gold medalist, is replacing Russia’s world and European representative Aleksandr KOMAROV (RUS) at 87kg. Komarov needed a top-six finish at the ’19 World Championships to qualify Russia for the Olympics but dropped his second-round match to Rustam ASSAKALOV (UZB) and finished in 11th place. 

Chakvetadze received the nod over Komarov for a second straight completion. His last outing came at the '20 Individual World Cup in late December, where he finished in second place. During his run to the Belgrade finals, the Olympic champion looked in top-shape en route to wins over continental champion Semen NOVIKOV (UKR) and Hossein Ahmad NOURI (IRI) before running into the buzzsaw Kiryl MASKEVICH (BLR).

London gold medalist and Rio silver-medal winner Vorobeva is the reigning world and European champion at the non-Olympic weight of 72kg. She’s moving up to 76kg with hopes of becoming the first non-Japanese woman ever to win a pair of Olympic gold medals. 

Vorobieva is replacing Rio Olympic bronze medalist Ekaterina BUKINA (RUS) at 76kg. Bukina lost to Epp MAE (EST) in the first round at the ’19 World Championships and left Nur-Sultan with a disappointing 17th-place finish.

The Olympic Qualifier will be Vorobeva's first tournament up at the Olympic weight in 14 months. In her last outing at 76kg, she went 3-1 and claimed a Matteo Pellicone Ranking Series bronze medal. Vorobeva tallied her biggest win of the competition in the quarterfinals against '19 world bronze medalist Epp MAEE (EST), 11-2.

Wrestling begins on Thursday, March 18, and can be followed live on www.unitedworldwrestling.org. 

#UnitedWorldWrestling

Paris Olympics: Wrestling breaks new barriers, expands reach across continents

Thursday, August 22, 2024 - 14:05 By United World Wrestling Press

Share this article

CORSIER-SUR-VEVEY, Switzerland (August 22): More than half a million new fans in the digital community. An astounding 100 million engagements. And a remarkable 134 percent increase in social media impressions compared to Tokyo 2020.

At the Paris Olympics, it was a gold medal for wrestling.

UWW

On the mat, legends were born, records were set, and some moments would be remembered for ages. Off it, the sport broke new barriers, expanded its reach and engaged with a diverse audience as the United World Wrestling digital channels witnessed unprecedented growth during the Games.

The UWW’s online platforms recorded an impressive 11.2 percent increase in followers, adding over 508,000 new fans to its digital community. Compared to the growth in followers during the Tokyo Olympics, this figure represents a staggering 125 percent increase.

A large part of this surge was seen on Instagram, where the UWW gained 217,000 new followers. Facebook was a close second, adding 183,000 new followers while TikTok, the platform known for its short, engaging content, added 61,400 new followers. The growth across all platforms highlights the effectiveness of the UWW’s content strategy.

The inspiring clip of Greco-Roman star Mohammadhadi SARAVI (IRI), who won Iran’s first gold medal in the Paris Olympics drove the maximum engagement on Instagram. Saravi, who won a bronze medal in Tokyo, beat Artur ALEKSANYAN (ARM) 4-1 in the 97kg final.

Another Iranian, Rahman AMOUZAD, one of the most feared wrestlers in the 65 kg freestyle, went viral with a video in which he proclaimed himself the ‘king’. This post had the second-highest engagement while a slick clip of Frank CHAMIZO (ITA) was the third-most viewed, captivating the viewers and leading engagements as well as interactions.

These videos – and many others shared across UWW’s social media channels – resonated strongly with audiences, garnering record-breaking views. Overall, there were 330 million impressions, a remarkable rise of 134 percent compared to the Tokyo Olympics.

Moreover, the content also achieved 100 million engagements, and a 71 percent increase in reach compared to the previous Olympic Games. This surge in interaction underscores the high level of interest and excitement generated by UWW’s coverage of the Olympic wrestling events.

The video content drove UWW’s social media success. Across all platforms, UWW’s video content garnered over 156 million views, an extraordinary 205 percent increase compared to the Tokyo 2020 Olympics.

YouTube, in particular, saw significant traction with over 21 million views. This success was fueled by a mix of short and long-form videos apart from live streaming, with shorts emerging as the most popular content format.

With more than one million views, the YouTube video of AMAN (IND) getting his revenge over Zelimkhan ABAKAROV (ALB) with a win in the preliminary round. Aman, who won a bronze medal, had lost to Abakarov at the 2023 World Championships.

Chamizo’s video, Don't play with fire #WrestleParis, which went viral on Instagram was also a huge hit on YouTube with hundreds of thousands of viewers, making it the second-most watched video on the platform.

The Day Three highlights show which revisited one of the biggest upsets of the competition – Vinesh PHOGAT (IND) defeating Yui SUSAKI (JPN) in the women’s 50 kg first round – got the third-highest views on YouTube.

The UWW’s vibrant social media strategy was complemented by a robust email marketing campaign, which ran daily throughout the Olympic Games. The ongoing CRM campaigns helped boost engagement across Web, App and UWW+.