#kaspeuro2018

Sadulaev Serves Russia Sixth Gold to Close out #KaspEuro2018 C'Ships

By Eric Olanowski

KASPIISK, Russia (May 6) – For the second day in a row, the Russian national anthem played a trio of times in Dagestan, Russia as the host nation closed out the 2018 European Championships with six of a possible ten gold medals.

The chants of “Rashid” poured through the Palace of Sport and Youth as Abdulrashid SADULAEV (RUS) won the colossal match-up between Olympic champions, holding off Sharif SHARIFOV (AZE), 2-1 to win the 92kg European title. 

“My opponent was an Olympic champion. Not just a guy from the street...We train at the same gym, and we know each other’s style of wrestling. That’s why it was such a low scoring match.” 

Sadulaev's, lone takedown in the opening period proved to be the difference as “The Tank” snagged his fourth European championship.

At 61kg, Gadzhimurad RASHIDOV (RUS), the Kaspiisk native seized his second European championship by nearly shutting out Beka LOMTADZE (GEO), 4-1. 

“I only live 1km away from The Palace of Sport and Youth, so if I lost, I was heading home on foot.” 

Rashidov, the 2017 world finalist put the first point on the board after Lomtadze, the 2015 European Games runner-up was penalized for not scoring on the activity clock. The Russian followed that up with a takedown to end the opening period, leading 3-0. Rashidov, the two-time continental champion closed the match with step out to in the final period to win the match by three points. 

“I want to dedicate this win to my father. He sold everything he owned so I could wrestle, and he always supports me; whether I win or lose.”

Artur NAIFONOV (RUS), 86kg European champion. (Photo by Max Rose-Fyne) 

Artur NAIFONOV (RUS), the 20-year-old Russian defeated Azerbaijani’s 31-year-old Aleksandr GOSTIYEV (AZE), 1-1 on critiera after trading activity clock points in the 86kg finals. 

“Growing up, Gostiyev was a role model for me, as we’re from the same Republic. I'm pleased to match the level of a wrestler who was once an example for me!”

Five-time European champion, Taha AKGUL (TUR). (Photo by Max Rose-Fyne) 

Turkish wrestlers Taha AKGUL (TUR) and Soner DEMIRTAS (TUR) were the other two wrestlers who captured European golds. 

Akgul regained the 125kg top spot after avenging his loss from the 2017 World Championships to Geno PETRIASHVILI (GEO), 2-1. 

The Olympic champion added a fifth European title to his resume with two one-point exchanges to knock off the Georgian. 

Demirtas capped off his quest for back-to-back European gold medals by also using two one-point exchanges to defeated Zelimkhan KHADJIEV (FRA), 2-0. 

TEAM SCORES
GOLD - Russia  (204 points)
SILVER - Azerbaijan (160 points)
BRONZE- Turkey (125 points)
Fourth - Georgia (110 points)
Fifth - Belarus (80 points)
Sixth - Poland (59 points)
Seventh - Ukraine (51 points)
Eighth - France (38 points)
Ninth - Germany(36 points)
Tenth - Italy (36 points)

RESULTS

61kg
GOLD - Gadzhimurad RASHIDOV (RUS) df. Beka LOMTADZE (GEO), 4-1
BRONZE - Recep TOPAL (TUR) df. Niurhun SKRABIN (BLR), 6-6 
BRONZE - Ivan GUIDEA (ROU) df. Mirjalal HASAN ZADA (AZE), 3-1

74kg
GOLD -  Soner DEMIRTAS (TUR) df. Zelimkhan KHADJIEV (FRA), 2-0 
BRONZE - Frank CHAMIZO MARQUEZ (ITA) df.  Akhsarbek GULAEV (SVK), 10-0
BRONZE - Andrei KARPACH (BLR) df. Zaur EFENDIEV (SRB), 10-0

86kg
GOLD - Artur NAIFONOV (RUS) df. Aleksandr GOSTIYEV (AZE), 1-1 
BRONZE - Shamil KUDIIAMAGOMEDOV (ITA) vs. Fatih ERDIN (TUR), 8-4 
BRONZE - Sandro AMINASHVILI (GEO) df. Ahmed Ruslanovic DUDAROV (GER), 4-4 

92kg
GOLD - Abdulrashid SADULAEV (RUS) df. Sharif SHARIFOV (AZE), 2-1 
BRONZE - Kyrylo MIESHKOV (UKR) vs. Irakli MTSITURI (GEO), 6-6 
BRONZE - Serdar BOKE (TUR) vs. Nicolai CEBAN (MDA), 6-4 

125kg
GOLD - Taha AKGUL (TUR) df. Geno PETRIASHVILI (GEO), 2-1 
BRONZE - Jamaladdin MAGOMEDOV (AZE) vs. Muradin KUSHKHOV (RUS), 3-0 
BRONZE - Robert BARAN (POL) df. Johannes LUDESCHER (AUT), 6-1 

#UnitedWorldWrestling

Paris Olympics: Wrestling breaks new barriers, expands reach across continents

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (August 22): More than half a million new fans in the digital community. An astounding 100 million engagements. And a remarkable 134 percent increase in social media impressions compared to Tokyo 2020.

At the Paris Olympics, it was a gold medal for wrestling.

UWW

On the mat, legends were born, records were set, and some moments would be remembered for ages. Off it, the sport broke new barriers, expanded its reach and engaged with a diverse audience as the United World Wrestling digital channels witnessed unprecedented growth during the Games.

The UWW’s online platforms recorded an impressive 11.2 percent increase in followers, adding over 508,000 new fans to its digital community. Compared to the growth in followers during the Tokyo Olympics, this figure represents a staggering 125 percent increase.

A large part of this surge was seen on Instagram, where the UWW gained 217,000 new followers. Facebook was a close second, adding 183,000 new followers while TikTok, the platform known for its short, engaging content, added 61,400 new followers. The growth across all platforms highlights the effectiveness of the UWW’s content strategy.

The inspiring clip of Greco-Roman star Mohammadhadi SARAVI (IRI), who won Iran’s first gold medal in the Paris Olympics drove the maximum engagement on Instagram. Saravi, who won a bronze medal in Tokyo, beat Artur ALEKSANYAN (ARM) 4-1 in the 97kg final.

Another Iranian, Rahman AMOUZAD, one of the most feared wrestlers in the 65 kg freestyle, went viral with a video in which he proclaimed himself the ‘king’. This post had the second-highest engagement while a slick clip of Frank CHAMIZO (ITA) was the third-most viewed, captivating the viewers and leading engagements as well as interactions.

These videos – and many others shared across UWW’s social media channels – resonated strongly with audiences, garnering record-breaking views. Overall, there were 330 million impressions, a remarkable rise of 134 percent compared to the Tokyo Olympics.

Moreover, the content also achieved 100 million engagements, and a 71 percent increase in reach compared to the previous Olympic Games. This surge in interaction underscores the high level of interest and excitement generated by UWW’s coverage of the Olympic wrestling events.

The video content drove UWW’s social media success. Across all platforms, UWW’s video content garnered over 156 million views, an extraordinary 205 percent increase compared to the Tokyo 2020 Olympics.

YouTube, in particular, saw significant traction with over 21 million views. This success was fueled by a mix of short and long-form videos apart from live streaming, with shorts emerging as the most popular content format.

With more than one million views, the YouTube video of AMAN (IND) getting his revenge over Zelimkhan ABAKAROV (ALB) with a win in the preliminary round. Aman, who won a bronze medal, had lost to Abakarov at the 2023 World Championships.

Chamizo’s video, Don't play with fire #WrestleParis, which went viral on Instagram was also a huge hit on YouTube with hundreds of thousands of viewers, making it the second-most watched video on the platform.

The Day Three highlights show which revisited one of the biggest upsets of the competition – Vinesh PHOGAT (IND) defeating Yui SUSAKI (JPN) in the women’s 50 kg first round – got the third-highest views on YouTube.

The UWW’s vibrant social media strategy was complemented by a robust email marketing campaign, which ran daily throughout the Olympic Games. The ongoing CRM campaigns helped boost engagement across Web, App and UWW+.