#WrestleTokyo

Sadulaev Tops Rival Snyder in 3rd Clash for Tokyo Olympics Gold

By Ken Marantz

CHIBA, Japan (August 7)---Abdulrashid SADULAEV (ROC) came out on top in his latest clash with fellow Rio Olympic champion Kyle SNYDER (USA) at freestyle 97kg, winning "Snyderlaev III" 6-3 on Saturday night.

In the highly anticipated battle at Makuhari Messe Hall A, reigning world champi0n Sadulaev scored twice on tilts in countering low singles by Snyder and held on to add a second Olympic gold to his four world titles.

"Unbelievable, awesome," Sadulaev said. "I know this feeling because five years ago I won. It’s more difficult to defend than to win. So it’s a dream today."

Sadulaev took a 2-0 lead in the second period after receiving an activity point and scoring on a stepout.

In the second period, Snyder shot for a low single and Sadulaev showed how he earned his nickame "The Russian Tank" when he lifted the American off the mat. While Sadulaev wasn't able throw Snyder for points, he managed to tilt him over.

A short time later, Snyder got in on the same single leg, and the result was exactly the same, giving the Russian a 4-0 lead.

Snyder, a two-time former world champion, put himself back into the match with a hard-earned takedown with 50 seconds left, then added a stepout point with :28 on the clock. But the 25-year-old Sadulaev wasn't budging after that, and held on for his second win in two career matches with Snyder.

Asked about how he felt about his historic victory, Sadualev said, "To be honest for now I don’t eel anything because I am too tired. Maybe after sometime I will tell you."

The two, born just six months apart, had been on parallel tracks throughout their careers, both winning senior world freestyle titles in 2015 and an Olympic gold at Rio 2016, all before their 21st birthdays.

Sadulaev won the 86kg gold in Rio, where Snyder triumphed at 97kg. Sadulaev moved up to 97kg the next year, and their paths first crossed in the final at the 2017 World Championships in Paris in a match immediately dubbed "The Match of the Century."

Snyder prevailed to take the gold, which also gave the U.S. the freestyle team title, scoring the winning points of a 6-5 decision in the final 30 seconds. A year later in Budapest, Sadulaev turned the tide turned in the world with an innovative fall in just 70 seconds.

At the 2019 World Championships, a highly anticipated third match never came about after Snyder lost in the semifinals to 2012 London Olympic champion Sharif SHARIFOV (AZE) as Sadulaev went on to win his fourth world title.

#WrestleBelgrade

Wrestling scores 443% engagement growth as UWW+ makes World C’ships debut

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (October 18) –– United World Wrestling (UWW) trebled its year-on-year (YoY) digital viewership and recorded more than five times as many social engagements at this year’s UWW World Championships (WCH23) in Belgrade, Serbia, as the sport debuted an upgraded digital portfolio, including the new UWW+ over-the-top (OTT) service.

The multi-tiered, premium subscription streaming platform registered 4.36 million livestream views throughout the 2023 edition of UWW’s flagship event, held between September 16-24. The event also recorded 25 million social engagements (+443% over WCH22) and 155 million video views across its digital platforms (+203% over WCH22).

The impressive growth coincides with the redesign of the UWW website and the introduction of an enhanced fan-data ecosystem to help personalize and deliver an easy-to-navigate fan experience across web, social media, and UWW’s dedicated mobile app. Overall, WCH23 grew its digital reach by 63% to 296 million and attracted over 404,000 new followers.

Nenad LALOVIC, UWW President, said: “By diversifying the fan experience at this year’s World Championships, UWW has once again proven the power of digital transformation for driving engagement and expanding wrestling’s global audience. The latest numbers demonstrate the importance of digitalization and to lay the foundations for expanding the sport’s digital audience.”

Gordon Templeman, UWW’s Director of Commercial Operations and Communications, said: “UWW is establishing a digital portfolio which allows us to offer a personalized fan experience. To do this, we have diversified by investing in customer-facing digital products which enhances the digital experience for wrestling fans and enables UWW’s sponsors and commercial partners to build a direct relationship with our global audience.”

UWW
Key highlights from the WCH23 data analysis include: 

  • 25 million social media engagements (+443% over WCH22)
  • 155 million total video views (+203% over WCH22)
  • 404,000 new followers (+167% over WCH22)
  • 296 million digital reach (+63% over WCH22)
  • 4.36 million livestream views on UWW+

The UWW+ streaming platform is integrated within UWW’s website and mobile app, as part of the upgrades to UWW’s digital inventory and marks the latest phase of the International Federation’s collaboration with N3XT Sports, the end-to-end digital transformation consultancy. UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

Motasem El Bawab, N3XT Sports’ Chief Information Officer (CIO), said: “Our team at N3XT Sports offers an end-to-end service plugged into UWW’s wider digital team. In addition to UWW+ and wrestling’s new, first-class streaming offering, our team also supported every aspect of UWW’s digital operation throughout WCH23, across digital marketing, customer relationship management (CRM), while optimizing the fan journey through data analytics and the assistance of artificial intelligence-driven software solutions.”

Click here to review the 2023 Senior World Championships case study.