#WrestleAlexandria

Shikhdzhamalov explains the mystery move in Alexandria

By Vinay Siwach

ALEXANDRIA, Egypt (March 5) -- Iakub SHIKHDZHAMALOV (ROU) is looking for a name for his move that broke the internet.

At the Ibrahim Moustafa Ranking Series tournament in Alexandria, Egypt last week, Shikhdzhamalpv won his 74kg semifinal against Soner DEMIRTAS (TUR) after trailing 3-0. Nothing was working for him until he hit a "scoop", an unofficial name for the same in the wrestling lingo.

However, Shikhdzhamalov says that he does not know what to call the move which has been shared and viewed by millions on social media.

"There is no name for this move," Shikhdzhamalov said. "I am now thinking of a name for this move. I guess it will be my personal move."

It is not the first time Shikhdzhamalov has performed the move, a mix of cut-back and outside trip. Over the years, he has used it in various competitions and even during training but Shikhdzhamalov says one cannot prepare to execute it.

"I’ve been using this move for quite a long time," he said. "Nobody showed it to me. I managed to do it once at the training around 7-8 years ago. My coach noticed that I was good at doing it, and we tried to practice it together, but it was not even possible to do it during the training bout. It only works during the real match when you are concentrated."

Shikhdzhamalov explained the setup and execution of the same. He stressed that a wrestler should perform it at a very high speed to catch his opponent by surprise.

"When the opponent is pushing you and putting his hand underhook, that’s the right moment to do it," he said. "It’s very difficult to explain the technical part of it and also difficult to show how to do it, but it really works well. The most important is the high speed while making the move." 

After the tournament, Shikhdzhamalov opened his social media and to his surprise, he received praise and feedback about the skill which he is proud of.

"Since I performed it at this tournament, there were so many comments and feedback about it," he said. It wasn’t just an occasional move. Yet, no one can do it. Even in my wrestling gym, the guys know that I can make this move, but no one can repeat it. If someone learns to do it, I would be really glad."

Training in Dagestan has helped Shikhdzhamalov improve his skills with the guidance of Gamid GAMIDOV and his personal coach Anvar MAGOMEDGADZHIEV.

After struggling at 79kg weight class last year where he failed to win a gold medal, Shikhdzhamalov has emerged as a contender for the gold at the European Championships.

"The 74kg weight class is preferable for my body," he said. "Last year I wrestled at 79kg because I had some health issues, I had to figure out what the problem was. The doctors advised me not to cut my weight at all. Last year my weight was about 77-78kg, although I wrestled at 79kg. This year I’ve solved all the problems and I went down to my weight class, since it’s more comfortable for me.

"I will wrestle for gold at the Europeans and the World Championships. I know most of the leaders in this weight class."

The European Championships in Zagreb, Croatia next month will be the first big test that Shikhdzhamalov will face before the World Championships. But after the gold medal in Alexandria, he hopes he can create more upsets in the weight class as the Olympics approach.

"Next tournament for me is the European championships," he said. "I don’t want to mention specific names that I would like to wrestle at 74kg, but for later tournaments, I am getting ready for the American, Iranian, Italian and all other leaders. I am getting ready to wrestle anybody and win. It's certainly interesting to wrestle against the top guys."

#UnitedWorldWrestling

Paris Olympics: Wrestling breaks new barriers, expands reach across continents

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (August 22): More than half a million new fans in the digital community. An astounding 100 million engagements. And a remarkable 134 percent increase in social media impressions compared to Tokyo 2020.

At the Paris Olympics, it was a gold medal for wrestling.

UWW

On the mat, legends were born, records were set, and some moments would be remembered for ages. Off it, the sport broke new barriers, expanded its reach and engaged with a diverse audience as the United World Wrestling digital channels witnessed unprecedented growth during the Games.

The UWW’s online platforms recorded an impressive 11.2 percent increase in followers, adding over 508,000 new fans to its digital community. Compared to the growth in followers during the Tokyo Olympics, this figure represents a staggering 125 percent increase.

A large part of this surge was seen on Instagram, where the UWW gained 217,000 new followers. Facebook was a close second, adding 183,000 new followers while TikTok, the platform known for its short, engaging content, added 61,400 new followers. The growth across all platforms highlights the effectiveness of the UWW’s content strategy.

The inspiring clip of Greco-Roman star Mohammadhadi SARAVI (IRI), who won Iran’s first gold medal in the Paris Olympics drove the maximum engagement on Instagram. Saravi, who won a bronze medal in Tokyo, beat Artur ALEKSANYAN (ARM) 4-1 in the 97kg final.

Another Iranian, Rahman AMOUZAD, one of the most feared wrestlers in the 65 kg freestyle, went viral with a video in which he proclaimed himself the ‘king’. This post had the second-highest engagement while a slick clip of Frank CHAMIZO (ITA) was the third-most viewed, captivating the viewers and leading engagements as well as interactions.

These videos – and many others shared across UWW’s social media channels – resonated strongly with audiences, garnering record-breaking views. Overall, there were 330 million impressions, a remarkable rise of 134 percent compared to the Tokyo Olympics.

Moreover, the content also achieved 100 million engagements, and a 71 percent increase in reach compared to the previous Olympic Games. This surge in interaction underscores the high level of interest and excitement generated by UWW’s coverage of the Olympic wrestling events.

The video content drove UWW’s social media success. Across all platforms, UWW’s video content garnered over 156 million views, an extraordinary 205 percent increase compared to the Tokyo 2020 Olympics.

YouTube, in particular, saw significant traction with over 21 million views. This success was fueled by a mix of short and long-form videos apart from live streaming, with shorts emerging as the most popular content format.

With more than one million views, the YouTube video of AMAN (IND) getting his revenge over Zelimkhan ABAKAROV (ALB) with a win in the preliminary round. Aman, who won a bronze medal, had lost to Abakarov at the 2023 World Championships.

Chamizo’s video, Don't play with fire #WrestleParis, which went viral on Instagram was also a huge hit on YouTube with hundreds of thousands of viewers, making it the second-most watched video on the platform.

The Day Three highlights show which revisited one of the biggest upsets of the competition – Vinesh PHOGAT (IND) defeating Yui SUSAKI (JPN) in the women’s 50 kg first round – got the third-highest views on YouTube.

The UWW’s vibrant social media strategy was complemented by a robust email marketing campaign, which ran daily throughout the Olympic Games. The ongoing CRM campaigns helped boost engagement across Web, App and UWW+.