#Fortaleza2018

Six U.S. Wrestlers in Position to Win Gold at #Fortaleza2018

Friday, August 17, 2018 - 20:19 By Taylor Miller

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Joilson de Brito Ramos Junior Brazil

FORTALEZA, Brazil – After the first session of Greco-Roman action, the United States have six wrestler contending for gold at the 2018 Junior Pan American Championships in Fortaleza, Brazil.

Nine of the day’s 10 weight classes were contested as round robins. Of those nine, four weights had six athletes, allowing for pool play, including 60 kg, 63 kg, 77 kg and 130 kg.

In the only eight-man bracket of the tournament, 2017 Senior and Junior Pan Am silver medalist Joilson DE BRITO RAMOS JUNIOR (BRA) moved to the 67 kg finals with a dominant performance, winning two matches by tech fall.

The host country favorite will take on Julian HORTA (COL), who won bronze in both styles at last year’s tournament.

Moving to the finals at 60 kg is 2017 Junior Pan Am bronze medalist Andre CORTES (COL) and 2015 Cadet Pan Am champion and 2016 Cadet Pan Am silver medalist Samuel UGALDE (MEX).

At 63 kg, Dylan GREGERSON (USA) advanced to the finals, defeating three-time Pan Am medalist and 2017 Junior Pan Am runner up Jose DAVILA CABELLO (PER) in the first round.

Meeting up with Gregerson in the finals is Irving SALAZAR (MEX), who won Cadet Pan Am medals in 2015 and 2016.

The 77 kg finals features another athlete from Mexico, 2015 Cadet Pan Am runner-up Hector RODRIGUEZ. He will take on Jhonny ARIAS (COL).

The finalists at 130 kg are Anthony CASSIOPPI (USA) and Paul MORALES (MEX).

At last year’s Junior Pan Ams, Cassioppi won gold in both freestyle and Greco-Roman. Morales is a 2016 Cadet Pan Am silver medalist.

At 55 kg, 2017 Junior World silver medalist Cevion SEVERADO (USA) defeated 2016 Cadet World silver medalist Nestor DELGADO (MEX) in the first round with a second-period pin.

Should he win his match tonight, he will claim gold at the weight class.

Leonard MERKIN (USA) completed his tournament this morning, going 4-0 at 72 kg. Regardless of tonight’s results with the remaining matches left at the weight, Merkin will be awarded gold.

One of the round-five bouts at 82 kg is a true championship bout as Jhon CARMONA (COL) and returning Junior Pan American champion Carlos ESPINOZA (PER), who each went 3-0 in the first session.

At 87 kg, should Cameron CAFFEY (USA) win his bout against Nicolas BAEZ (ARG), he will claim the crown.

Austin HARRIS (USA) has already sealed the gold medal at 97 kg, winning both of his matches in a three-man bracket.

The medal matches are set for 5 p.m. ET live on Trackwrestling.  

 

#UnitedWorldWrestling

Paris Olympics: Wrestling breaks new barriers, expands reach across continents

Thursday, August 22, 2024 - 14:05 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (August 22): More than half a million new fans in the digital community. An astounding 100 million engagements. And a remarkable 134 percent increase in social media impressions compared to Tokyo 2020.

At the Paris Olympics, it was a gold medal for wrestling.

UWW

On the mat, legends were born, records were set, and some moments would be remembered for ages. Off it, the sport broke new barriers, expanded its reach and engaged with a diverse audience as the United World Wrestling digital channels witnessed unprecedented growth during the Games.

The UWW’s online platforms recorded an impressive 11.2 percent increase in followers, adding over 508,000 new fans to its digital community. Compared to the growth in followers during the Tokyo Olympics, this figure represents a staggering 125 percent increase.

A large part of this surge was seen on Instagram, where the UWW gained 217,000 new followers. Facebook was a close second, adding 183,000 new followers while TikTok, the platform known for its short, engaging content, added 61,400 new followers. The growth across all platforms highlights the effectiveness of the UWW’s content strategy.

The inspiring clip of Greco-Roman star Mohammadhadi SARAVI (IRI), who won Iran’s first gold medal in the Paris Olympics drove the maximum engagement on Instagram. Saravi, who won a bronze medal in Tokyo, beat Artur ALEKSANYAN (ARM) 4-1 in the 97kg final.

Another Iranian, Rahman AMOUZAD, one of the most feared wrestlers in the 65 kg freestyle, went viral with a video in which he proclaimed himself the ‘king’. This post had the second-highest engagement while a slick clip of Frank CHAMIZO (ITA) was the third-most viewed, captivating the viewers and leading engagements as well as interactions.

These videos – and many others shared across UWW’s social media channels – resonated strongly with audiences, garnering record-breaking views. Overall, there were 330 million impressions, a remarkable rise of 134 percent compared to the Tokyo Olympics.

Moreover, the content also achieved 100 million engagements, and a 71 percent increase in reach compared to the previous Olympic Games. This surge in interaction underscores the high level of interest and excitement generated by UWW’s coverage of the Olympic wrestling events.

The video content drove UWW’s social media success. Across all platforms, UWW’s video content garnered over 156 million views, an extraordinary 205 percent increase compared to the Tokyo 2020 Olympics.

YouTube, in particular, saw significant traction with over 21 million views. This success was fueled by a mix of short and long-form videos apart from live streaming, with shorts emerging as the most popular content format.

With more than one million views, the YouTube video of AMAN (IND) getting his revenge over Zelimkhan ABAKAROV (ALB) with a win in the preliminary round. Aman, who won a bronze medal, had lost to Abakarov at the 2023 World Championships.

Chamizo’s video, Don't play with fire #WrestleParis, which went viral on Instagram was also a huge hit on YouTube with hundreds of thousands of viewers, making it the second-most watched video on the platform.

The Day Three highlights show which revisited one of the biggest upsets of the competition – Vinesh PHOGAT (IND) defeating Yui SUSAKI (JPN) in the women’s 50 kg first round – got the third-highest views on YouTube.

The UWW’s vibrant social media strategy was complemented by a robust email marketing campaign, which ran daily throughout the Olympic Games. The ongoing CRM campaigns helped boost engagement across Web, App and UWW+.