#WrestleTokyo

Snyder Takes Olympic Loss to Sadulaev in Stride

Saturday, August 7, 2021 - 20:02 By Ken Marantz

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CHIBA, Japan (August 7)---The competitor in Kyle SNYDER (USA) hated the defeat. The wrestler in him loved the battle.

Snyder took his loss to rival Abdurashid SADULAEV (ROC) in the final of the freestyle 97kg class on Saturday night at the Tokyo Olympics in stride, already looking forward to the next chance for the two titans to clash.

"It is still exciting," Snyder said. "I love competition, I love wrestling, and I'm thankful to be able to compete." About facing Sadulaev again, he said, "I'd love it."

In the third meeting between the two since they both won gold medals at the 2016 Rio Olympics in different weight classes, Sadulaev beat the American for the second time with a 6-3 victory at Makuhari Messe Hall A to add a second Olympic gold to his four world titles.

Sadulaev, who had an activity point and a stepout in the first period, built up a 6-0 lead with a pair of tilts in countering Snyder's single-leg takedown attempts. On the first one, the wrestler known as The Russian Tank at one point lifted a prone Snyder completely off the mat, but not enough for a throw and instead settled for angling him over.

"There are definitely some positions that I have got to get better in," Snyder said. "That is what I'm thinking about. I have got to finish those attacks, so that is what I'm going to do. We had an idea of what it would be like."

Snyder, a two-time world champion, never gave up the fight, and came back to score a takedown and stepout in the final minute before Sadulaev ran out the clock.

"I'm a competitor so I hate to lose," Snyder said. "It's the spirit of Jesus that is strong in me. I'm not that strong as a guy, but Jesus is really strong and his spirit keeps me moving forward."

In the series dubbed "Snyderlaev" that drew worldwide attention, Snyder came out on top in their first clash in the final at the 2017 World Championships in Paris, Sadulaev's first after moving up to 97kg. Sadulaev had won the gold in Rio at 86kg, while Snyder had triumphed at 97kg.

Sadulaev gained his revenge at "Snyderlaev II" at the World Championships the next year in Budapest. He has not tasted defeat on the mat since that loss in Paris.

While it is uncertain what Sadulaev's plans are at the moment, Snyder would welcome a "Snyderlaev IV" at this year's World Championships in Oslo in October. Anyway, he intends to be there.

"Lord willing, I will be at the world championships," he said.

Like all American wrestlers, Snyder needs to constantly earn his spot on the national team to major tournaments. Having set the record as the youngest-ever US champion at both the worlds and Olympics, he knows there are always new faces coming along ready to knock him off.

"Guys are getting better and better," he said of prospects for U.S. wrestling. "Everybody is doing the right stuff. We have great coaches, support staff and training environments.

"I'm really happy for all my teammates who did a great job here, and all the coaches because they work so hard. I think we're going to dominate and keep getting better."

With Snyder's silver, the United States finished the Olympic wrestling tournament with nine medals overall, the most of any nation, including three golds.

#UnitedWorldWrestling

Paris Olympics: Wrestling breaks new barriers, expands reach across continents

Thursday, August 22, 2024 - 14:05 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (August 22): More than half a million new fans in the digital community. An astounding 100 million engagements. And a remarkable 134 percent increase in social media impressions compared to Tokyo 2020.

At the Paris Olympics, it was a gold medal for wrestling.

UWW

On the mat, legends were born, records were set, and some moments would be remembered for ages. Off it, the sport broke new barriers, expanded its reach and engaged with a diverse audience as the United World Wrestling digital channels witnessed unprecedented growth during the Games.

The UWW’s online platforms recorded an impressive 11.2 percent increase in followers, adding over 508,000 new fans to its digital community. Compared to the growth in followers during the Tokyo Olympics, this figure represents a staggering 125 percent increase.

A large part of this surge was seen on Instagram, where the UWW gained 217,000 new followers. Facebook was a close second, adding 183,000 new followers while TikTok, the platform known for its short, engaging content, added 61,400 new followers. The growth across all platforms highlights the effectiveness of the UWW’s content strategy.

The inspiring clip of Greco-Roman star Mohammadhadi SARAVI (IRI), who won Iran’s first gold medal in the Paris Olympics drove the maximum engagement on Instagram. Saravi, who won a bronze medal in Tokyo, beat Artur ALEKSANYAN (ARM) 4-1 in the 97kg final.

Another Iranian, Rahman AMOUZAD, one of the most feared wrestlers in the 65 kg freestyle, went viral with a video in which he proclaimed himself the ‘king’. This post had the second-highest engagement while a slick clip of Frank CHAMIZO (ITA) was the third-most viewed, captivating the viewers and leading engagements as well as interactions.

These videos – and many others shared across UWW’s social media channels – resonated strongly with audiences, garnering record-breaking views. Overall, there were 330 million impressions, a remarkable rise of 134 percent compared to the Tokyo Olympics.

Moreover, the content also achieved 100 million engagements, and a 71 percent increase in reach compared to the previous Olympic Games. This surge in interaction underscores the high level of interest and excitement generated by UWW’s coverage of the Olympic wrestling events.

The video content drove UWW’s social media success. Across all platforms, UWW’s video content garnered over 156 million views, an extraordinary 205 percent increase compared to the Tokyo 2020 Olympics.

YouTube, in particular, saw significant traction with over 21 million views. This success was fueled by a mix of short and long-form videos apart from live streaming, with shorts emerging as the most popular content format.

With more than one million views, the YouTube video of AMAN (IND) getting his revenge over Zelimkhan ABAKAROV (ALB) with a win in the preliminary round. Aman, who won a bronze medal, had lost to Abakarov at the 2023 World Championships.

Chamizo’s video, Don't play with fire #WrestleParis, which went viral on Instagram was also a huge hit on YouTube with hundreds of thousands of viewers, making it the second-most watched video on the platform.

The Day Three highlights show which revisited one of the biggest upsets of the competition – Vinesh PHOGAT (IND) defeating Yui SUSAKI (JPN) in the women’s 50 kg first round – got the third-highest views on YouTube.

The UWW’s vibrant social media strategy was complemented by a robust email marketing campaign, which ran daily throughout the Olympic Games. The ongoing CRM campaigns helped boost engagement across Web, App and UWW+.