Award Season

Snyder, Zadick Take Top Honors at USOC’s Team USA Awards

Thursday, November 30, 2017 - 15:50 By

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LOS ANGELES, Calif. – The United States Olympic Committee today announced the winners for the 2017 Team USA Awards presented by Dow, Best of the Year, recognizing the outstanding achievements of Team USA athletes, teams and coaches.

The Male Olympic Athlete of the Year is 2017 World champion freestyle wrestler Kyle Snyder (Woodbine, Md./Titan Mercury WC/Ohio RTC).

“This is great because Team USA is built from a ton of amazing and talented athletes. To be awarded this title is pretty special,” said Snyder.

Snyder becomes just the fourth wrestler to win a USOC Athlete of the Year award, joining Olympic and World champions John Smith in 1990, Rulon Gardner in 2000 and Jordan Burroughs in 2015.

Snyder won the 97 kg World gold medal in what was dubbed the “Match of the Century,” defeating Olympic champion and two-time World champion Abdulrashid Sadulaev of Russia in the finals. His win gave the USA the World Team title over Russia by one team point. 

“In the World finals, I faced someone that many people think is one of the greatest of all time, and I competed well. I was able to train hard both mentally and physically for the World Championships,” said Snyder.

“We are really excited to see Kyle recognized by the U.S. Olympic family for his incredible contributions to USA Wrestling’s program and the U.S. Olympic movement. Congratulations to Kyle, his family, his coaches and his teammates on this achievement,” said USA Wrestling Executive Director Rich Bender.

USA Wrestling National Freestyle Coach Bill Zadick, who led Team USA to the World Team Title in freestyle wrestling, was named National Olympic Coach of the Year.

The United States edged Russia by one point to win the 2017 Freestyle World Team Title, its first in 22 years going back to 1995, and only its third ever. 

“It is an honor to be included in this group of excellent coaches, which is humbling. A good plan is contingent upon good people in the right places. We have a vision to be the best and believed we could be World Champion. It is a victory for everybody,” said Zadick.

Zadick became National Freestyle Coach in August 2016 and was in his first year leading the program after more than seven years as an Assistant National Freestyle Coach. 

“We are extremely excited to see Bill Zadick recognized with such a prestigious honor. In the short time that Bill has been National Freestyle Coach, he has established himself as one of the very best coaches and leaders in Olympic sport. He is a great coach but even a better person,” said Bender.

Zadick is the first USA Wrestling coach to win the USOC Olympic Coach of the Year award, and only the second to win any USOC coaching award. 

#UnitedWorldWrestling

Paris Olympics: Wrestling breaks new barriers, expands reach across continents

Thursday, August 22, 2024 - 14:05 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (August 22): More than half a million new fans in the digital community. An astounding 100 million engagements. And a remarkable 134 percent increase in social media impressions compared to Tokyo 2020.

At the Paris Olympics, it was a gold medal for wrestling.

UWW

On the mat, legends were born, records were set, and some moments would be remembered for ages. Off it, the sport broke new barriers, expanded its reach and engaged with a diverse audience as the United World Wrestling digital channels witnessed unprecedented growth during the Games.

The UWW’s online platforms recorded an impressive 11.2 percent increase in followers, adding over 508,000 new fans to its digital community. Compared to the growth in followers during the Tokyo Olympics, this figure represents a staggering 125 percent increase.

A large part of this surge was seen on Instagram, where the UWW gained 217,000 new followers. Facebook was a close second, adding 183,000 new followers while TikTok, the platform known for its short, engaging content, added 61,400 new followers. The growth across all platforms highlights the effectiveness of the UWW’s content strategy.

The inspiring clip of Greco-Roman star Mohammadhadi SARAVI (IRI), who won Iran’s first gold medal in the Paris Olympics drove the maximum engagement on Instagram. Saravi, who won a bronze medal in Tokyo, beat Artur ALEKSANYAN (ARM) 4-1 in the 97kg final.

Another Iranian, Rahman AMOUZAD, one of the most feared wrestlers in the 65 kg freestyle, went viral with a video in which he proclaimed himself the ‘king’. This post had the second-highest engagement while a slick clip of Frank CHAMIZO (ITA) was the third-most viewed, captivating the viewers and leading engagements as well as interactions.

These videos – and many others shared across UWW’s social media channels – resonated strongly with audiences, garnering record-breaking views. Overall, there were 330 million impressions, a remarkable rise of 134 percent compared to the Tokyo Olympics.

Moreover, the content also achieved 100 million engagements, and a 71 percent increase in reach compared to the previous Olympic Games. This surge in interaction underscores the high level of interest and excitement generated by UWW’s coverage of the Olympic wrestling events.

The video content drove UWW’s social media success. Across all platforms, UWW’s video content garnered over 156 million views, an extraordinary 205 percent increase compared to the Tokyo 2020 Olympics.

YouTube, in particular, saw significant traction with over 21 million views. This success was fueled by a mix of short and long-form videos apart from live streaming, with shorts emerging as the most popular content format.

With more than one million views, the YouTube video of AMAN (IND) getting his revenge over Zelimkhan ABAKAROV (ALB) with a win in the preliminary round. Aman, who won a bronze medal, had lost to Abakarov at the 2023 World Championships.

Chamizo’s video, Don't play with fire #WrestleParis, which went viral on Instagram was also a huge hit on YouTube with hundreds of thousands of viewers, making it the second-most watched video on the platform.

The Day Three highlights show which revisited one of the biggest upsets of the competition – Vinesh PHOGAT (IND) defeating Yui SUSAKI (JPN) in the women’s 50 kg first round – got the third-highest views on YouTube.

The UWW’s vibrant social media strategy was complemented by a robust email marketing campaign, which ran daily throughout the Olympic Games. The ongoing CRM campaigns helped boost engagement across Web, App and UWW+.