#WrestleSofia

Sonam Wins Second World Title, Japan Captures Three Gold at #WrestleSofia

Thursday, August 1, 2019 - 19:22 By Taylor Miller

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Photo of Sonam SONAM (IND).

SOFIA, Bulgaria – Sonam SONAM (IND) earned her second Cadet World title and third-straight Cadet World medal on Thursday night, winning the 65 kg weight class in Sofia, Bulgaria.

Sonam shut down Binbin XIANG (CHN) in the gold-medal match, scoring a four-point takedown in the second period for a 7-1 victory. With the win, Sonam added to her 2017 Cadet World gold and 2018 Cadet World bronze

Japan earned three World champions out of five weight classes.

The first champion of the night for Japan was Nagisa HARADA (JPN), who knocked off returning World champion Luchana BEKBAULOVA (RUS) in the 43 kg gold match.

Harada scored in the first period on a step out, and in the last few seconds of the match, she picked up a takedown to ice the match and take a 3-1 win.

Japan also won the next two weights, 49 kg and 57 kg.

At 49 kg, 2018 U15 Asian champion Moe KIYOOKA (JPN) defeated Cristelle RODRIGUEZ (USA), 5-2. Rodriguez led 2-1 in the final minute, but Miyooka scored two takedowns to for an insurmountable 5-2 lead and eventual win.

Winning gold at 57 kg was Ruka NATAMI (JPN), who also faced an American in the finals, Skylar HATTENDORF (USA). Natami collected a takedown in each period for a 4-0 shutout, giving Japan its third World champion of the night.

In the last gold match of the night, 2019 Cadet European champion outlasted 2019 Cadet Asian champion Yifeng LU (CHN) in a 4-3 decision.

Action continues tomorrow at 10:30 a.m. local time (3:30 a.m. ET) live on unitedworldwrestling.org.

Finals matchups
43 kg
GOLD: Nagisa HARADA (JPN) dec. Luchana BEKBAULOVA (RUS), 3-0
BRONZE: Zerda DEMIR (TUR) dec. Nazik MIRLAN KYZY (KGZ), 6-0
BRONZE: Aida KERYMOVA (UKR) df. Madhuri PATEL (IND), fall

49 kg
GOLD: Moe KIYOOKA (JPN) dec. Cristelle RODRIGUEZ (USA), 5-2
BRONZE: Valeryia KAPUSTSINA (BLR) dec. Yung Hsun LIN (TPE), 2-1
BRONZE: Munkhgerel MUNKHBAT (MGL) dec. Xiaomin XIE (CHN), 6-6

57 kg
GOLD: Ruka NATAMI (JPN) dec. Skylar HATTENDORF (USA), 4-0
BRONZE: Alina KASABIEVA (RUS) dec. Birgul SOLTANOVA (AZE), 8-0
BRONZE: Krystyna SOKOLOVSKA (UKR) df. Yifan TANG (CHN), 12-2

65 kg
GOLD: Sonam SONAM (IND) dec. Binbin XIANG (CHN), 7-1
BRONZE: Ekaterina GLUKHAREVA (RUS) df. Khadija JLASSI (TUN), 10-0
BRONZE: Rushana ABDIRASULOVA (UZB) dec. Veronica BRASCHI (ITA), 4-2

73 kg
GOLD: Olga KOZYREVA (RUS) dec. Yifeng LU (CHN), 4-3
BRONZE: Julia FRIDLUND (SWE) dec. Pooja POOJA (IND), 3-2
BRONZE: Nodoka YAMAMOTO (JPN) dec. Nazar BATIR (TUR), 7-0

 

#WrestleBelgrade

Wrestling scores 443% engagement growth as UWW+ makes World C’ships debut

Monday, October 30, 2023 - 11:43 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (October 18) –– United World Wrestling (UWW) trebled its year-on-year (YoY) digital viewership and recorded more than five times as many social engagements at this year’s UWW World Championships (WCH23) in Belgrade, Serbia, as the sport debuted an upgraded digital portfolio, including the new UWW+ over-the-top (OTT) service.

The multi-tiered, premium subscription streaming platform registered 4.36 million livestream views throughout the 2023 edition of UWW’s flagship event, held between September 16-24. The event also recorded 25 million social engagements (+443% over WCH22) and 155 million video views across its digital platforms (+203% over WCH22).

The impressive growth coincides with the redesign of the UWW website and the introduction of an enhanced fan-data ecosystem to help personalize and deliver an easy-to-navigate fan experience across web, social media, and UWW’s dedicated mobile app. Overall, WCH23 grew its digital reach by 63% to 296 million and attracted over 404,000 new followers.

Nenad LALOVIC, UWW President, said: “By diversifying the fan experience at this year’s World Championships, UWW has once again proven the power of digital transformation for driving engagement and expanding wrestling’s global audience. The latest numbers demonstrate the importance of digitalization and to lay the foundations for expanding the sport’s digital audience.”

Gordon Templeman, UWW’s Director of Commercial Operations and Communications, said: “UWW is establishing a digital portfolio which allows us to offer a personalized fan experience. To do this, we have diversified by investing in customer-facing digital products which enhances the digital experience for wrestling fans and enables UWW’s sponsors and commercial partners to build a direct relationship with our global audience.”

UWW
Key highlights from the WCH23 data analysis include: 

  • 25 million social media engagements (+443% over WCH22)
  • 155 million total video views (+203% over WCH22)
  • 404,000 new followers (+167% over WCH22)
  • 296 million digital reach (+63% over WCH22)
  • 4.36 million livestream views on UWW+

The UWW+ streaming platform is integrated within UWW’s website and mobile app, as part of the upgrades to UWW’s digital inventory and marks the latest phase of the International Federation’s collaboration with N3XT Sports, the end-to-end digital transformation consultancy. UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

Motasem El Bawab, N3XT Sports’ Chief Information Officer (CIO), said: “Our team at N3XT Sports offers an end-to-end service plugged into UWW’s wider digital team. In addition to UWW+ and wrestling’s new, first-class streaming offering, our team also supported every aspect of UWW’s digital operation throughout WCH23, across digital marketing, customer relationship management (CRM), while optimizing the fan journey through data analytics and the assistance of artificial intelligence-driven software solutions.”

Click here to review the 2023 Senior World Championships case study.