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Successful UWW Event Organization Workshop concludes in Istanbul

Tuesday, August 8, 2023 - 13:45 By Eric Olanowski

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ISTANBUL, Turkey (August 5) — The third edition of the United World Wrestling's Event Organization Workshop was a great success in Istanbul, Turkey, from July 27-August 1. Last year's event in Rome was also a hit, making this year's workshop a continuation of that accomplishment. The Pullman Istanbul Hotel & Convention Centre hosted the workshop due to its modern amenities and comfortable accommodations.

Participants from 13 countries attended the workshop, creating a diverse and international gathering. In total, 21 individuals joined, bringing valuable knowledge and experience with them.

The workshop started with an opening ceremony attended by the key players responsible for its delivery. Rodica Maria YAKSI (TUR), the UWW Bureau Member and UWW Committee of Associated Styles President, played a crucial role in its success. Jean-Daniel REY (SUI), the project head, and Yuri MAIER (ARG), the UWW Sport & Development Officer, were also present. Their presence highlighted the importance of the workshop for the wrestling community.

The workshop focused on educating participants about event organizing, covering topics such as planning tools, event benefits, bidding process, functional areas, and more. It included four theoretical and practical sessions and some essential activities of the U17 World Championships, including technical meetings, draws, medical examinations, and weigh-ins. 

Participants also had informative talks with various commissions and toured the venue set up for the U17 World Championships.

This year's workshop saw increased participation from experts in various fields, enriching the discussions and making the event more impactful. Participants appreciated the opportunity to engage with different commissions, gaining valuable insights applicable in multiple domains.

RODRodica Maria YAKSI (TUR), UWW Bureau Member and UWW Committee of Associated Styles President, leads the discussion at the third annual UWW Event Organization Workshop. (Photo: United World Wrestling / Kadir Caliskan)

The experts who facilitated the discussion included Yui Maier - UWW Sport and Development Officer; Kadir CALISKAN (GER) – Media/Photos; Deividas BARGAILA (LTU) - IT, Rodica Maria Yaksi - Protocol and Award Ceremonies, Ana STANKOVIC (SRB) – Accreditation and Athena System, Antonina BOSSER (SUI) - Sustainability, and Halil Ibrahim CICIOGLU (TUR) - Refereeing.

One of the highlights of the workshop was the introduction of The Event Preparation Guide, a comprehensive guide designed to help event organizers prepare for any UWW event. The guide covers all the necessary areas and requirements involved in organizing an event, including logistical planning, marketing and promotion, communication, and safety measures. It is a vital tool that ensures the success of any UWW event and helps to create a memorable experience for all participants.

CLICK HERE FOR THE FULL -> Event Preparation Guide,

Feedback from an anonymous survey after the workshop was overwhelmingly positive, showing participants' enthusiasm for future editions. The interactive sessions and diverse discussions provided valuable insights for event organization and execution. One participant said, "I liked the positive energy of everyone who participated in the seminar, the interest from us to learn as much as possible, and the willingness of the instructors to pass it on to us and help us."

Overall, the Event Organization Workshop provided an excellent learning platform for participants, empowering them to organize events more efficiently and effectively in the future.

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Paris Olympics: Wrestling breaks new barriers, expands reach across continents

Thursday, August 22, 2024 - 14:05 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (August 22): More than half a million new fans in the digital community. An astounding 100 million engagements. And a remarkable 134 percent increase in social media impressions compared to Tokyo 2020.

At the Paris Olympics, it was a gold medal for wrestling.

UWW

On the mat, legends were born, records were set, and some moments would be remembered for ages. Off it, the sport broke new barriers, expanded its reach and engaged with a diverse audience as the United World Wrestling digital channels witnessed unprecedented growth during the Games.

The UWW’s online platforms recorded an impressive 11.2 percent increase in followers, adding over 508,000 new fans to its digital community. Compared to the growth in followers during the Tokyo Olympics, this figure represents a staggering 125 percent increase.

A large part of this surge was seen on Instagram, where the UWW gained 217,000 new followers. Facebook was a close second, adding 183,000 new followers while TikTok, the platform known for its short, engaging content, added 61,400 new followers. The growth across all platforms highlights the effectiveness of the UWW’s content strategy.

The inspiring clip of Greco-Roman star Mohammadhadi SARAVI (IRI), who won Iran’s first gold medal in the Paris Olympics drove the maximum engagement on Instagram. Saravi, who won a bronze medal in Tokyo, beat Artur ALEKSANYAN (ARM) 4-1 in the 97kg final.

Another Iranian, Rahman AMOUZAD, one of the most feared wrestlers in the 65 kg freestyle, went viral with a video in which he proclaimed himself the ‘king’. This post had the second-highest engagement while a slick clip of Frank CHAMIZO (ITA) was the third-most viewed, captivating the viewers and leading engagements as well as interactions.

These videos – and many others shared across UWW’s social media channels – resonated strongly with audiences, garnering record-breaking views. Overall, there were 330 million impressions, a remarkable rise of 134 percent compared to the Tokyo Olympics.

Moreover, the content also achieved 100 million engagements, and a 71 percent increase in reach compared to the previous Olympic Games. This surge in interaction underscores the high level of interest and excitement generated by UWW’s coverage of the Olympic wrestling events.

The video content drove UWW’s social media success. Across all platforms, UWW’s video content garnered over 156 million views, an extraordinary 205 percent increase compared to the Tokyo 2020 Olympics.

YouTube, in particular, saw significant traction with over 21 million views. This success was fueled by a mix of short and long-form videos apart from live streaming, with shorts emerging as the most popular content format.

With more than one million views, the YouTube video of AMAN (IND) getting his revenge over Zelimkhan ABAKAROV (ALB) with a win in the preliminary round. Aman, who won a bronze medal, had lost to Abakarov at the 2023 World Championships.

Chamizo’s video, Don't play with fire #WrestleParis, which went viral on Instagram was also a huge hit on YouTube with hundreds of thousands of viewers, making it the second-most watched video on the platform.

The Day Three highlights show which revisited one of the biggest upsets of the competition – Vinesh PHOGAT (IND) defeating Yui SUSAKI (JPN) in the women’s 50 kg first round – got the third-highest views on YouTube.

The UWW’s vibrant social media strategy was complemented by a robust email marketing campaign, which ran daily throughout the Olympic Games. The ongoing CRM campaigns helped boost engagement across Web, App and UWW+.