#WrestleOslo

#TBT: Mensah-Stock Stops Oborududu in 68kg Olympic Finals

Thursday, September 23, 2021 - 12:10 By Eric Olanowski

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Tamyra MENSAH-STOCK ?? cruised to a three-point win over Blessing OBORUDUDU ?? in the 68kg finals and became the first black woman to win Olympic gold. After her win in Tokyo, Mensah-Stock owns the 3-0 match-advantage over Oborududu heading into the ’21 World Championships ?? (October 2-10).

But, similar to the Tokyo Olympics, Mensah-Stock and Oborududu are seeded first and second, respectively, and if the seeds hold true, the pair of rivals could meet on October 7 with world gold on the line.

Mensah-Stocks wins over Oborududu:
- ’18 Beat the Streets (2-1)
- ’19 World Championships (6-1)
- ’20 Matteo Pellicone (3-1)
- ’21 Tokyo Olympics (4-1)

#DigitalTransformation

Going inside United World Wrestling's digital transformation

Thursday, November 10, 2022 - 15:42 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (November 10) --- Going inside United World Wrestling’s (UWW) digital transformation and innovation journey, this case study takes a closer look at the numbers behind wrestling’s first year of mobile and data adoption, including:

  • A step-by-step guide to UWW’s digital transformation and innovation journey
  • How UWW’s mobile app and video hub performed at their debut World Championships
  • Customer data analysis and why UWW opted to create its own CRM platform
  • N3XT Sports’ role in assessing UWW’s digital maturity and implementing a digital roadmap

Since adopting mobile and a dedicated video streaming service into its content distribution strategy, the federation witnessed significant engagement growth via its digital assets and social media channels, which in turn is helping the team foster a robust fan/stakeholder database. UWW is now able to customize performance-marketing campaigns based on individual user data and to strengthen subscriber conversion and retention across its digital-product portfolio.

CASE STUDY: Going inside UWW's digital transformation - N3XT SPORTS