#ThrowBackThursday

#TBT: Sadulaev Makes Golden Debut at '12 Cadet Worlds

Wednesday, January 19, 2022 - 08:12 By Vinay Siwach

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CORSIER-SUR-VEVEY, Switzerland (January 20) – Over the years, Abdulrashid SADULAEV (RWF) has become one of the biggest names in wrestling. A five-time world and two-time Olympic champion Sadulaev has captured every possible title on offer at the senior level.

But it all began a decade back in Baku, Azerbaijan when a young Sadulaev claimed his first gold at the 2012 Cadet World Championships. The then 16-year-old won his four matches -- two via fall and two via points. Incidentally, it was his international debut as well. 

Wrestling in the 76kg weight class, Sadulaev scripted a remarkable comeback to beat Ruslan RUCHKO (UKR) by winning two periods in a best-of-three according to old rules. Despite losing the first and trailing in the second period, the Russian emerged victorious and with some ease.

Ruchko began with a big whip over in the first period and scored three points for the move in the first minute. Sadulaev managed a takedown for one point but failed to get any rolls as the period ended in the favor of the Ukrainian.

In the second period, Sadulaev was attempting a double-leg when Ruchko exposed him and scored three more points. Sadulaev got two points and while attempting a gut wrench, Ruchko held him to pin but Sadulaev survived. That gave two more points to Ruchko and a 5-2 lead. But Sadulaev finally completed a double leg and scored three points to level it 5-5. Just when it looked like the second period will end in a draw, Sadulaev scored a point via takedown with 12 seconds left to claim the second period.

While he tried his best, Ruchko could not match the pace and strength of Sadulaev in the final period and gave up a stepout. Sadulaev scored three more with a double-leg attack to lead 4-0. One more point was added for a lost challenge. A tiring Ruchko managed to score only a point as Sadulaev ran towards victory.

Sadulaev, in his trademark calmness, won his first cadet world title and announced himself on the international stage. Since then, he has moved up three weight classes and won one more cadet world title, five senior world titles and two Olympic gold medals.

The 26-year-old's first World Championships gold medal at the senior level came at the 2014 Worlds in Tashkent, Uzbekistan before he defended his 86kg title at the 2015 World Championships in Las Vegas, USA. He won his first Olympics in Rio 2016.

At the 2017 World Championships, he suffered his first loss at the Worlds, losing 5-6 to Kyle SNYDER (USA) in the 97kg final. But he avenged his loss at the 2018 World Championships final in Budapest, Hungary, by pinning Snyder in the 97kg final.

In 2019, he won the gold again in Nur-Sultan, Kazakhstan before defeating Snyder again in the final of the Tokyo Games to claim his second Olympic gold medal. The two met again two months later at the Oslo World Championships and Sadulaev once again humbled Snyder to win his fifth world title, a rare occurrence for a wrestler to win the Olympic and Worlds gold in the same year.

#UnitedWorldWrestling

Paris Olympics: Wrestling breaks new barriers, expands reach across continents

Thursday, August 22, 2024 - 14:05 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (August 22): More than half a million new fans in the digital community. An astounding 100 million engagements. And a remarkable 134 percent increase in social media impressions compared to Tokyo 2020.

At the Paris Olympics, it was a gold medal for wrestling.

UWW

On the mat, legends were born, records were set, and some moments would be remembered for ages. Off it, the sport broke new barriers, expanded its reach and engaged with a diverse audience as the United World Wrestling digital channels witnessed unprecedented growth during the Games.

The UWW’s online platforms recorded an impressive 11.2 percent increase in followers, adding over 508,000 new fans to its digital community. Compared to the growth in followers during the Tokyo Olympics, this figure represents a staggering 125 percent increase.

A large part of this surge was seen on Instagram, where the UWW gained 217,000 new followers. Facebook was a close second, adding 183,000 new followers while TikTok, the platform known for its short, engaging content, added 61,400 new followers. The growth across all platforms highlights the effectiveness of the UWW’s content strategy.

The inspiring clip of Greco-Roman star Mohammadhadi SARAVI (IRI), who won Iran’s first gold medal in the Paris Olympics drove the maximum engagement on Instagram. Saravi, who won a bronze medal in Tokyo, beat Artur ALEKSANYAN (ARM) 4-1 in the 97kg final.

Another Iranian, Rahman AMOUZAD, one of the most feared wrestlers in the 65 kg freestyle, went viral with a video in which he proclaimed himself the ‘king’. This post had the second-highest engagement while a slick clip of Frank CHAMIZO (ITA) was the third-most viewed, captivating the viewers and leading engagements as well as interactions.

These videos – and many others shared across UWW’s social media channels – resonated strongly with audiences, garnering record-breaking views. Overall, there were 330 million impressions, a remarkable rise of 134 percent compared to the Tokyo Olympics.

Moreover, the content also achieved 100 million engagements, and a 71 percent increase in reach compared to the previous Olympic Games. This surge in interaction underscores the high level of interest and excitement generated by UWW’s coverage of the Olympic wrestling events.

The video content drove UWW’s social media success. Across all platforms, UWW’s video content garnered over 156 million views, an extraordinary 205 percent increase compared to the Tokyo 2020 Olympics.

YouTube, in particular, saw significant traction with over 21 million views. This success was fueled by a mix of short and long-form videos apart from live streaming, with shorts emerging as the most popular content format.

With more than one million views, the YouTube video of AMAN (IND) getting his revenge over Zelimkhan ABAKAROV (ALB) with a win in the preliminary round. Aman, who won a bronze medal, had lost to Abakarov at the 2023 World Championships.

Chamizo’s video, Don't play with fire #WrestleParis, which went viral on Instagram was also a huge hit on YouTube with hundreds of thousands of viewers, making it the second-most watched video on the platform.

The Day Three highlights show which revisited one of the biggest upsets of the competition – Vinesh PHOGAT (IND) defeating Yui SUSAKI (JPN) in the women’s 50 kg first round – got the third-highest views on YouTube.

The UWW’s vibrant social media strategy was complemented by a robust email marketing campaign, which ran daily throughout the Olympic Games. The ongoing CRM campaigns helped boost engagement across Web, App and UWW+.