Tokyo 2020

Ten Years Later Guenat Still Bringing Energy, New Tech to the Mat 

By Tim Foley

CORSIER-SUR-VEVEY, Switzerland (April 2) – Everything today feels obvious: a livestream to watch, Arena to follow results, and Athena to manage tournament entries. But ten years ago the sport of wrestling had none of these fan-friendly organizational efforts in place.

“We were in a very different time when I arrived in Corsier,” said Sébastien Guenat who arrived in 2010 as a webmaster to what was then FILA. “We were building a new website for each tournament using Joomla.”

While much has changed in recent years, Guenat has remained a constant in Corsier and at events around the world. This week marks his ten year work anniversary and when looking back at what’s changed at the organizational level Guenat has had his hands in many of the sport’s most important innovations, but thinks the driving force has always been one thing.

“Fairness has always been our mission. We wanted to make sure that everything we do makes it easier for the athletes to compete, the national federations to participate, and for fans to follow along,” said Guenat. “I don’t think we are done, but we have made good progress.”

 

After FILA adopted new leadership in 2013 and changed to United World Wrestling in 2015 Guenat’s first effort was to create a draw system that was totally randomized. “We use to grab balls out of a bag, which is not the right way to do things,” said Guenat.

To make the process fair Guenat created a randomizer which generated numbers between 1-99 and assigned them to the various entrants. Coaches were allowed to press the button to create the number. This year that system was replaced by blockchain technology which provides absolute random assignment and a method by which fans, coaches, and officials could check the blockchain.

“I’m very happy with the progress for our draws,” said Guenat. "Manu (Veyrat) has been a very important part of all our developments, along with and Csaba (Virag) and Youssef (Bouaziz)."

Following the 2016 Rio Games the UWW bureau tasked Guenat to create a system to randomly assign referees using a system of inputs to ensure a fair outcome. The task was difficult, but in 2020 Guenat and Veyrat believe it's been optimized to the benefit of wrestlers, fans, and even referees.

While fairness has always been the aim, the building blocks of the organization also needed improvement. The new website was launched in 2015, which also hosted Arena a results and tournament management software that helped organize information. It was also given out to free to all interested national federations.

When Arena first launched there was a delay in adoption by federations. At one tournament the organizers had no cables with which to connect the computers to the internet. After some jostling the organizers returned the next day with hundreds of feet – everything Guenat and the team needed.

“They robbed a local school,’ Guenat said flatly. “We got great internet but the school probably didn’t have it again for several months.”

Guenat is quick to point out that the IT team's success at implementing Arena, livestreaming and Athena rests on the hard work of a large international team of up to 16 IT externals that travel to every event and help keep the standards established by headquarters.

"They do the most work," said Guenat. Wrestling is very fortunate to have that staff willing to travel and work so hard for the sport."

Arena has been a gift for fans and organizers, but the development of Athena might prove to be Guenat and the IT teams biggest accomplishment to date. The software logs each wrestler, national federation member, and staff member for each tournament and national federation in the world. Federations can purchase licenses, log their flight arrivals, and pay their entry fees right on Athena.

“For a long time you never knew who would show up to a tournament,” said Guenat. “The organizers could have 100 entries, or 1000. Nobody knew. It’s insane to think about!”

To make these improvements has meant that Guenat has needed to travel around the world dozens of times. Using an app called Wipolo, Guenat knows his exact stats: 63 countries, 116 trips, and an incredible 1,468,876 km traveled in the past ten years. And that’s meant a lot fo time away from home, but also some positive experiences on the road.

“I love working in Japan. Everything works the first time and the food is great,” said Guenat. "Nightlife is also good if you have a free moment."

Though he didn’t mention his less-than-favorite trips, Guenat looks more fondly on locations that allow him to finish his work, enjoy good food, and have great local staff. ‘We spend a lot of time on the road. It’s nice to have things be easier sometime.”

Guenat isn’t stopping anytime soon. In addition to advising the IOC’s boxing commission and working within international sports IT-based commissions, he’s also working on getting everything into the cloud. “We can already do more than ever before with our work in the cloud, With COVID-19 it’s been an advantage to have so much available for our international staff,” said Guenat. 

Next up is optimizing 4D Replay (up to 80 cameras around a mat) and maybe further down the road adding some wearable technologies to monitor heart rate of athletes and get better information. IN the immediate future is possibly the biggest project launch of the IT director’s career – a complete, interactive, up-to-date database complete with all videos, photos, and stats of every wrestler in the world.

“We are almost finished,” said Guenat. “This project feels like it’s taken my whole ten years, but I know when it is done we will ask ‘How did we live without this?’”

#UnitedWorldWrestling

Paris Olympics: Wrestling breaks new barriers, expands reach across continents

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (August 22): More than half a million new fans in the digital community. An astounding 100 million engagements. And a remarkable 134 percent increase in social media impressions compared to Tokyo 2020.

At the Paris Olympics, it was a gold medal for wrestling.

UWW

On the mat, legends were born, records were set, and some moments would be remembered for ages. Off it, the sport broke new barriers, expanded its reach and engaged with a diverse audience as the United World Wrestling digital channels witnessed unprecedented growth during the Games.

The UWW’s online platforms recorded an impressive 11.2 percent increase in followers, adding over 508,000 new fans to its digital community. Compared to the growth in followers during the Tokyo Olympics, this figure represents a staggering 125 percent increase.

A large part of this surge was seen on Instagram, where the UWW gained 217,000 new followers. Facebook was a close second, adding 183,000 new followers while TikTok, the platform known for its short, engaging content, added 61,400 new followers. The growth across all platforms highlights the effectiveness of the UWW’s content strategy.

The inspiring clip of Greco-Roman star Mohammadhadi SARAVI (IRI), who won Iran’s first gold medal in the Paris Olympics drove the maximum engagement on Instagram. Saravi, who won a bronze medal in Tokyo, beat Artur ALEKSANYAN (ARM) 4-1 in the 97kg final.

Another Iranian, Rahman AMOUZAD, one of the most feared wrestlers in the 65 kg freestyle, went viral with a video in which he proclaimed himself the ‘king’. This post had the second-highest engagement while a slick clip of Frank CHAMIZO (ITA) was the third-most viewed, captivating the viewers and leading engagements as well as interactions.

These videos – and many others shared across UWW’s social media channels – resonated strongly with audiences, garnering record-breaking views. Overall, there were 330 million impressions, a remarkable rise of 134 percent compared to the Tokyo Olympics.

Moreover, the content also achieved 100 million engagements, and a 71 percent increase in reach compared to the previous Olympic Games. This surge in interaction underscores the high level of interest and excitement generated by UWW’s coverage of the Olympic wrestling events.

The video content drove UWW’s social media success. Across all platforms, UWW’s video content garnered over 156 million views, an extraordinary 205 percent increase compared to the Tokyo 2020 Olympics.

YouTube, in particular, saw significant traction with over 21 million views. This success was fueled by a mix of short and long-form videos apart from live streaming, with shorts emerging as the most popular content format.

With more than one million views, the YouTube video of AMAN (IND) getting his revenge over Zelimkhan ABAKAROV (ALB) with a win in the preliminary round. Aman, who won a bronze medal, had lost to Abakarov at the 2023 World Championships.

Chamizo’s video, Don't play with fire #WrestleParis, which went viral on Instagram was also a huge hit on YouTube with hundreds of thousands of viewers, making it the second-most watched video on the platform.

The Day Three highlights show which revisited one of the biggest upsets of the competition – Vinesh PHOGAT (IND) defeating Yui SUSAKI (JPN) in the women’s 50 kg first round – got the third-highest views on YouTube.

The UWW’s vibrant social media strategy was complemented by a robust email marketing campaign, which ran daily throughout the Olympic Games. The ongoing CRM campaigns helped boost engagement across Web, App and UWW+.