#WrestleBelgrade

Throwback to 2019 World Championships: Game before the Games

Wednesday, August 16, 2023 - 07:53 By Gaurav Bhatt

Share this article

BELGRADE, Serbia (August 16) -- As the clock ticks down and the global wrestling community holds its breath, we stand just a month from the 2023 Wrestling World Championships in Belgrade. This year is particularly poignant for the honors at stake and the Olympic dreams intertwined with every bout. 

Before we dive into the intense competition that awaits, it's essential to cast a glance back to draw parallels, lessons, and inspiration. The 2019 Wrestling World Championships in Astana set the stage for Tokyo 2020, offering a blend of strategy, skill, and heart-stopping moments. As we gear up for another thrilling chapter, let’s revisit the 2019 drama to appreciate better the spectacle that 2023 promises to be.

The Tokyo Implication: Game Before The Game

In the shadow of the Tokyo 2020 Olympics, every move on the mats of Astana was calculated, every win cherished, and every loss a setback. With only the top-6 finishers in each Olympic weight category ensuring a berth for their nation, the pressure was tangible. Wrestling powerhouses with decades' of traditions faced a unique challenge: Whom to field in these all-important qualifiers? This brought in an element of strategy and playbooks.

Kyle DAKE (USA)Kyle DAKE (USA) won the world title at 79kg in Astana. (Photo: UWW / Tony Rotundo)

The American Approach

With its depth of talent in wrestling, the United States faced an intriguing challenge. They had to make crucial decisions with categories like 79kg and 92kg not featuring in the Olympics. Would Kyle DAKE (USA) and J'den COX (USA) — world champions at Budapest 2018 — adjust weights to target Olympic glory? 

The U.S. trusted their seasoned champions, betting on their adaptability. Both Dake and Cox defended their titles in Astana. Dake went on to earn bronze in Tokyo, while Cox was out of the USA Wrestling Trials before they even began after choosing to bulk up and failing to make weight for the 97kg bracket.

Deepak PUNIA (IND)Deepak PUNIA (IND) won a silver medal at 86kg in Astana. (Photo: UWW / Martin Gabor)

India’s Bet

Contrastingly, India decided to invest in its future. Deepak PUNIA (IND) was their trump card, a young prodigy in the 86kg freestyle category. At 20 years, Punia showcased maturity beyond his years in Astana, clinching a silver medal and securing an Olympic spot. India's gamble was clear: trust the young, hungry talent to rise to the occasion.

In Tokyo, Punia let his lead slip in the final seconds to lose the bronze-medal match.

Risako KAWAI (JPN)Risako KAWAI (JPN) was unstoppable as she won the gold in Astana. (Photo: UWW / Kadir Caliskan)

Japan's Phenoms

Japan was under immense scrutiny and pressure as the host nation for the upcoming Olympics. And they leaned on established, yet young, phenoms like Risako KAWAI (JPN) and Takuto OTOGURO (JPN). 

Otoguro, the youngest Japanese male to win a world title in 2018, had a rough go in the 65kg category in Astana. The category featured a murderers' row of wrestlers such as (eventual champion) Gadzhimurad RASHIDOV, three-time world champion Haji ALIYEV (AZE), Olympic gold medalist Vladimir KHINCHEGASHVILI (GEO), two-time world bronze medalist Alejandro TOBIER (CUB), returning silver medalist Bajrang PUNIA (IND) and three-time NCAA champion Zain RETHERFORD (USA) to name a few.

Otoguro missed out on bronze in 2019. However, he later clinched a berth to Tokyo and overcame his nemeses to clinch gold in front of his home crowd. 

The Outcome

Astana's mats witnessed a unique blend of experience and exuberance. While some nations leaned heavily on their seasoned warriors, hoping their experience would shine in pressure situations, others bet on their youth's unyielding spirit and vigor. This strategic chess game yielded mixed results, with some bets paying off handsomely and others serving as learning experiences.

Ultimately, the road to Tokyo 2020 was as much about mental fortitude and strategic planning as it was about skill, strength, and technique.

In Greco-Roman, Kenchiro FUMITA (JPN) ended his compatriot Shinobu OTA (JPN) hopes of winning a medal in Tokyo as Fumita won gold at 60kg while Ota won at 63kg, a non-Olympic weight class.

Cuba's show

Rio Olympic champion Ismail BURRERO (CUB) won the gold in Astana at 67kg, two weight classes up. Oscar PINO (CUB), the constant substitute for Mijain LOPEZ (CUB) at 130kg, went on to make it to the final before winning a silver medal.

 

Running Roughshod, From Astana to Tokyo

Numerous wrestlers who qualified for Tokyo at the 2019 World Championships went on to reaffirm their dominance on the Olympic stage.

Zaur UGUEV (57kg Freestyle)
After successfully defending his title in Astana, Uguev continued his impressive form in Tokyo, winning gold and proving himself to be the undisputed best.

Risako KAWAI (JPN) (57kg Women's Wrestling)
Kawai’s triumph in Nur-Sultan was her third world title in as many divisions (60kg, 59kg, and 57kg). It was also a precursor to her Olympic success. In Tokyo, she clinched the gold medal, defending her Olympic title from Rio and cementing her legacy as one of the premier female wrestlers of her time.

Tamyra MENSAH STOCK (68kg Women's Wrestling)
After her dominant gold in the 2019 World Championships, Mensah captured gold in Tokyo, showcasing her consistent prowess on the international stage. The American also won the world title in Belgrade last year.

Abdulrashid SADULAEV (97kg Freestyle)
The Tank, after defeating Kyle Snyder in what many termed the "Match of the Century" in Astana, continued his dominance by securing the gold medal in Tokyo. He already had an Olympic gold and three world titles before stepping onto the mat in Kazakhstan. Sadulaev's rivalry with Snyder and consistent performance against other competitors solidified his status as one of the best in his category.

Hungary brothers

Tamas LORINCZ (HUN) and Viktor LORINCZ (HUN) ended up winning the gold and silver at 77kg and 87kg respectively. In Tokyo, the brothers would repeat the performance with Tamas becoming an Olympic champion and Viktor ending up with a silver medal to Zhan BELENUIK (UKR). Both brothers retired after the Olympics.

Stacking Up For Paris

As we stand on the cusp of the 2023 World Championships, the memory of Astana serves as both an inspiration and a cautionary tale. The road to Paris will be paved in Astana's legacy.

Wrestlers will be eyeing the world title and the golden ticket to Paris. The Olympic weight classes are set, and while many from 2019 will return, new faces are bound to emerge.

The wrestling community can expect the usual suspects -- U.S., Japan, and Iran -- to be strong contenders across categories. However, nations like India, Georgia, and Turkey, among others, have shown that they can disrupt the status quo.

Japan and the U.S. will likely remain dominant in women's wrestling. But with nations investing more in women's sports, expect more countries to challenge the old guard.

The 2019 World Championships were a masterclass in wrestling, passion, strategy, and heartbreak. They served as a reminder of the beauty of the sport and its ability to surprise and enthrall. As the world of wrestling looks ahead to the 2023 Championships and beyond to Paris, the echoes of Astana will undoubtedly be ringing in their ears.

Every takedown, every pin, and every bout will have the weight of Olympic dreams behind it. Here's to hoping for a championship that matches or even surpasses the spectacle of 2019. Paris awaits!

#WrestleBelgrade

Wrestling scores big at World C'ships with 706 percent jump in engagements

Tuesday, October 4, 2022 - 20:21 By United World Wrestling Press

Share this article

CORSIER-SUR-VEVEY, Switzerland (October 4) -- Wrestling scored big both on and off the mat during this year’s UWW World Championships in Belgrade, Serbia, recording a staggering growth in viewership and engagement numbers digitally. Fans watched twenty-seven million minutes, close to 10 million page views on the mobile app, and a massive 706 percent jump in social media engagements in the last year.

The 2022 edition of the UWW’s flagship event, held September 10-18 was the first digitally-focussed World Championships. Special emphasis was laid on providing a high-quality fan experience that was easy to navigate and, at the same time, engaging to follow on the website, app, and various social media platforms. And the athleticism of the wrestlers drove the digital consumption, with wrestling recording impressive numbers across all platforms.

"The latest numbers from the World Championships show the importance of digitalization and with the current times, UWW is moving into the digital era," Nenad LALOVIC, UWW President, said. "The growth is reflected by the increased engagement across UWW’s new digital platforms and social media channels. This year's World Championships and the millions of fans who watched, interacted, or helped us grow, have laid the foundation for expanding the federation's digital potential."

Be it the UWW website, mobile app, the new streaming hub, or social media platforms such as TikTok, Facebook, Twitter, and Instagram, wrestling showed impressive year-on-year growth compared to last year’s World Championship on different metrics, such as social media growth, total views, total minutes and time spent on the web.

“We made the digital jump during these World Championships and the results validated our initial projections that now was the time more than ever to invest into a more robust digital experience across UWW platforms,” Gordon Templeman, UWW Commercial and Communications Director said. “There was tremendous benefit from a consolidation of tools that are more interconnected than ever before. We made an initial push in a short period of time and are optimistic for continued growth.”

Key highlights from the data analysis are:

* 27 million minutes were watched during the World Championship on the new video streaming hub, which gave the fans control of the viewing experience due to its multi-view option;

* The new UWW mobile app received 9.77 million page views and an average of 13 minutes and 46 seconds per session were spent, which is roughly equivalent to one bout. The high numbers meant the app topped the sports categories in app stores in key UWW markets;

* The total social media engagements surpassed 6.2 million in September, up by 706 percent since the 2021 World Championships.

Apart from these, the average time spent on the website grew by 41 percent to seven minutes, and the total page views across the website and mobile app were recorded at close to 19 million.

"Data is key to delivering digital experiences that fans want," Hisham Shehabi, COO, N3XT Sports, said. "Therefore, a diverse digital ecosystem helps augment fan intelligence capability. With 500 social media posts, millions in streaming viewership, and increased overall engagement, UWW's ability to customize the user experience has grown."

The massive growth is a direct consequence of the path-breaking steps taken by the UWW in the last few years under the leadership of President Lalovic. The UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

UWW has taken several steps aimed at improving the fan experience and increasing the value to its partners to become future-proof and modernize further. A new mobile app was launched along with a video hub, which offered features like the multi-functionality view during the live streaming. This is one of the best examples of fan-led design and development as this was in direct response to the fans’ behavior while streaming.

“We focused our efforts on digital tools that would improve the competition for our fans and those at the competition. Launching an App, developing a video hub and putting in motion an audience database was a challenge, but the World Championships were too big of an opportunity not to start in this new digital direction,” said Sebastien Guenat, UWW Director of IT.

The 2022 World Championships also helped the UWW to establish itself as a true media and entertainment content house, creating more than 500 posts during the World Championships for use across its channels.

All these initiatives have helped the UWW establish a direct relationship with the fans and expand the digital footprint, as evident from the latest figures.