#WrestleOslo

Tynybekova Recaps Her Inspiring Journey to Kyrgyz Sports History

Thursday, November 18, 2021 - 12:12 By Eric Olanowski

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OSLO, Norway (November 18) --- Aisululu TYNYBEKOVA (KGZ) successfully defended her 62kg world title at the '21 World Championships in Oslo, four short weeks after becoming the first Kyrgyz woman to win an Olympic medal.

 

Shortly after relying on her defense to stifle 2019 world U23 silver medalist Kayla MIRACLE (USA), 7-0, in the 62kg final, the now-two-time world champion sat down with United World Wrestling to recap her incredible journey to becoming one of the sports most recognizable figures.

In Oslo, Tynybekova did not have to contend with nemesis Yukako KAWAI (JPN), who beat her in the final at the Tokyo Olympics, and, like all of Japan's medalists, did not make the trip to Oslo.
 

But that's not to say that Tynybekova had it much easier. In the first round, she fell behind 4-0 against two-time world cadet champion Nonoka OZAKI (JPN) before rallying to a 6-4 win. She also had a close call in the quarterfinals.

"Today's final match was easier than any other match during this championships," Tynybekova said. "On Day One, all the three matches were really tough, I can say I could barely win them in the last seconds. "I wrestled the American girl at the international tournament in Italy and I know the way she wrestles. We figured out her technique together with the coach and I just followed everything he told me."

In the end, winning is all that counts for the woman who became the first wrestling world champion in her country's history, male or female. She was also one of two wrestlers who became Kyrgyzstan's first-ever female Olympic medalists in any sport at the Tokyo Games.

"As soon as I stepped out of the mat, my coach praised me," Tynybekova said. "It's most important for me to make my coach glad. I think all the people from Kyrgyzstan are glad as well. Talking about being a two-time world champion, I can say that I proved it to myself that I could make it. Of course, it makes me happy. Especially after losing at the Olympics, I could prepare well and win. It means a lot to me."

#UnitedWorldWrestling

Paris Olympics: Wrestling breaks new barriers, expands reach across continents

Thursday, August 22, 2024 - 14:05 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (August 22): More than half a million new fans in the digital community. An astounding 100 million engagements. And a remarkable 134 percent increase in social media impressions compared to Tokyo 2020.

At the Paris Olympics, it was a gold medal for wrestling.

UWW

On the mat, legends were born, records were set, and some moments would be remembered for ages. Off it, the sport broke new barriers, expanded its reach and engaged with a diverse audience as the United World Wrestling digital channels witnessed unprecedented growth during the Games.

The UWW’s online platforms recorded an impressive 11.2 percent increase in followers, adding over 508,000 new fans to its digital community. Compared to the growth in followers during the Tokyo Olympics, this figure represents a staggering 125 percent increase.

A large part of this surge was seen on Instagram, where the UWW gained 217,000 new followers. Facebook was a close second, adding 183,000 new followers while TikTok, the platform known for its short, engaging content, added 61,400 new followers. The growth across all platforms highlights the effectiveness of the UWW’s content strategy.

The inspiring clip of Greco-Roman star Mohammadhadi SARAVI (IRI), who won Iran’s first gold medal in the Paris Olympics drove the maximum engagement on Instagram. Saravi, who won a bronze medal in Tokyo, beat Artur ALEKSANYAN (ARM) 4-1 in the 97kg final.

Another Iranian, Rahman AMOUZAD, one of the most feared wrestlers in the 65 kg freestyle, went viral with a video in which he proclaimed himself the ‘king’. This post had the second-highest engagement while a slick clip of Frank CHAMIZO (ITA) was the third-most viewed, captivating the viewers and leading engagements as well as interactions.

These videos – and many others shared across UWW’s social media channels – resonated strongly with audiences, garnering record-breaking views. Overall, there were 330 million impressions, a remarkable rise of 134 percent compared to the Tokyo Olympics.

Moreover, the content also achieved 100 million engagements, and a 71 percent increase in reach compared to the previous Olympic Games. This surge in interaction underscores the high level of interest and excitement generated by UWW’s coverage of the Olympic wrestling events.

The video content drove UWW’s social media success. Across all platforms, UWW’s video content garnered over 156 million views, an extraordinary 205 percent increase compared to the Tokyo 2020 Olympics.

YouTube, in particular, saw significant traction with over 21 million views. This success was fueled by a mix of short and long-form videos apart from live streaming, with shorts emerging as the most popular content format.

With more than one million views, the YouTube video of AMAN (IND) getting his revenge over Zelimkhan ABAKAROV (ALB) with a win in the preliminary round. Aman, who won a bronze medal, had lost to Abakarov at the 2023 World Championships.

Chamizo’s video, Don't play with fire #WrestleParis, which went viral on Instagram was also a huge hit on YouTube with hundreds of thousands of viewers, making it the second-most watched video on the platform.

The Day Three highlights show which revisited one of the biggest upsets of the competition – Vinesh PHOGAT (IND) defeating Yui SUSAKI (JPN) in the women’s 50 kg first round – got the third-highest views on YouTube.

The UWW’s vibrant social media strategy was complemented by a robust email marketing campaign, which ran daily throughout the Olympic Games. The ongoing CRM campaigns helped boost engagement across Web, App and UWW+.