Obituary

Tzeno Tzenov, Longtime Bureau Member and President of European Council, Dies at 80

Monday, June 1, 2020 - 14:25 By United World Wrestling Press

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SOFIA, Bulgaria (June 1) - Tzeno TZENOV, a bureau member during some of wrestling's biggest moments, has died. He was 80.

Born in Markovo Village in 1939, Tzenov graduated from the “Kliment Ohridski” of Sofia University with a Master of Arts in History and Archeology.

The son of a former bureau member, Tzenov had an eye for the mats and ways to help the sport grow, starting during the 1980's during his tenure as Secretary of the Bulgarian Wrestling Federation and later, vice president. Tzenov also briefly served as the President of the Bulgarian Wrestling Federation from 1987-1989.

Away from wrestling, Tzenov was elected as Secretary-General of the Bulgarian Union for Physical Culture and Sport from 1989 to 1993. From there he transitioned into an important role as a Member of the Bulgarian Olympic Committee where he had remained since 1992. 

Tzenov was also the executive director of “Bulgarian Sport” Charity Foundation since 2004 and was the President of the Control’s Council at the Bulgarian Olympic Committee since November 2005.

Mr. Tzenov's impact on wrestling is well-known, becoming a member of the European Council of FILA/UWW in 1978 where he was later elected president in 1995. Tzenov was first elected to the FILA/UWW Bureau in 2002 and subsequently re-elected in 2008 and 2014. In 2016, Tzenov was named as a bureau vice-president.

“As a long-time serving executive in sports, and as a historian, Mr. Tzenov had a great knowledge of wrestling’s culture and heritage, in particular in the European context," said United World Wrestling president Nenad Lalovic. "Combined with his experience gained in the sport’s highest instances in Bulgaria and in the International Federation, he had a pivotal role in leading wrestling towards modernity while safeguarding the core values of our sport”. 

"He will be dearly missed by everyone in the wrestling community and our deepest condolences to his wife, friends and colleagues."

Further decisions about Mr. Tzenov's funeral will be made in the coming days.

#UnitedWorldWrestling

Paris Olympics: Wrestling breaks new barriers, expands reach across continents

Thursday, August 22, 2024 - 14:05 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (August 22): More than half a million new fans in the digital community. An astounding 100 million engagements. And a remarkable 134 percent increase in social media impressions compared to Tokyo 2020.

At the Paris Olympics, it was a gold medal for wrestling.

UWW

On the mat, legends were born, records were set, and some moments would be remembered for ages. Off it, the sport broke new barriers, expanded its reach and engaged with a diverse audience as the United World Wrestling digital channels witnessed unprecedented growth during the Games.

The UWW’s online platforms recorded an impressive 11.2 percent increase in followers, adding over 508,000 new fans to its digital community. Compared to the growth in followers during the Tokyo Olympics, this figure represents a staggering 125 percent increase.

A large part of this surge was seen on Instagram, where the UWW gained 217,000 new followers. Facebook was a close second, adding 183,000 new followers while TikTok, the platform known for its short, engaging content, added 61,400 new followers. The growth across all platforms highlights the effectiveness of the UWW’s content strategy.

The inspiring clip of Greco-Roman star Mohammadhadi SARAVI (IRI), who won Iran’s first gold medal in the Paris Olympics drove the maximum engagement on Instagram. Saravi, who won a bronze medal in Tokyo, beat Artur ALEKSANYAN (ARM) 4-1 in the 97kg final.

Another Iranian, Rahman AMOUZAD, one of the most feared wrestlers in the 65 kg freestyle, went viral with a video in which he proclaimed himself the ‘king’. This post had the second-highest engagement while a slick clip of Frank CHAMIZO (ITA) was the third-most viewed, captivating the viewers and leading engagements as well as interactions.

These videos – and many others shared across UWW’s social media channels – resonated strongly with audiences, garnering record-breaking views. Overall, there were 330 million impressions, a remarkable rise of 134 percent compared to the Tokyo Olympics.

Moreover, the content also achieved 100 million engagements, and a 71 percent increase in reach compared to the previous Olympic Games. This surge in interaction underscores the high level of interest and excitement generated by UWW’s coverage of the Olympic wrestling events.

The video content drove UWW’s social media success. Across all platforms, UWW’s video content garnered over 156 million views, an extraordinary 205 percent increase compared to the Tokyo 2020 Olympics.

YouTube, in particular, saw significant traction with over 21 million views. This success was fueled by a mix of short and long-form videos apart from live streaming, with shorts emerging as the most popular content format.

With more than one million views, the YouTube video of AMAN (IND) getting his revenge over Zelimkhan ABAKAROV (ALB) with a win in the preliminary round. Aman, who won a bronze medal, had lost to Abakarov at the 2023 World Championships.

Chamizo’s video, Don't play with fire #WrestleParis, which went viral on Instagram was also a huge hit on YouTube with hundreds of thousands of viewers, making it the second-most watched video on the platform.

The Day Three highlights show which revisited one of the biggest upsets of the competition – Vinesh PHOGAT (IND) defeating Yui SUSAKI (JPN) in the women’s 50 kg first round – got the third-highest views on YouTube.

The UWW’s vibrant social media strategy was complemented by a robust email marketing campaign, which ran daily throughout the Olympic Games. The ongoing CRM campaigns helped boost engagement across Web, App and UWW+.