Obituary

Tzeno Tzenov, Longtime Bureau Member and President of European Council, Dies at 80

Monday, June 1, 2020 - 14:25 By United World Wrestling Press

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SOFIA, Bulgaria (June 1) - Tzeno TZENOV, a bureau member during some of wrestling's biggest moments, has died. He was 80.

Born in Markovo Village in 1939, Tzenov graduated from the “Kliment Ohridski” of Sofia University with a Master of Arts in History and Archeology.

The son of a former bureau member, Tzenov had an eye for the mats and ways to help the sport grow, starting during the 1980's during his tenure as Secretary of the Bulgarian Wrestling Federation and later, vice president. Tzenov also briefly served as the President of the Bulgarian Wrestling Federation from 1987-1989.

Away from wrestling, Tzenov was elected as Secretary-General of the Bulgarian Union for Physical Culture and Sport from 1989 to 1993. From there he transitioned into an important role as a Member of the Bulgarian Olympic Committee where he had remained since 1992. 

Tzenov was also the executive director of “Bulgarian Sport” Charity Foundation since 2004 and was the President of the Control’s Council at the Bulgarian Olympic Committee since November 2005.

Mr. Tzenov's impact on wrestling is well-known, becoming a member of the European Council of FILA/UWW in 1978 where he was later elected president in 1995. Tzenov was first elected to the FILA/UWW Bureau in 2002 and subsequently re-elected in 2008 and 2014. In 2016, Tzenov was named as a bureau vice-president.

“As a long-time serving executive in sports, and as a historian, Mr. Tzenov had a great knowledge of wrestling’s culture and heritage, in particular in the European context," said United World Wrestling president Nenad Lalovic. "Combined with his experience gained in the sport’s highest instances in Bulgaria and in the International Federation, he had a pivotal role in leading wrestling towards modernity while safeguarding the core values of our sport”. 

"He will be dearly missed by everyone in the wrestling community and our deepest condolences to his wife, friends and colleagues."

Further decisions about Mr. Tzenov's funeral will be made in the coming days.

#WrestleBelgrade

Wrestling scores 443% engagement growth as UWW+ makes World C’ships debut

Monday, October 30, 2023 - 11:43 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (October 18) –– United World Wrestling (UWW) trebled its year-on-year (YoY) digital viewership and recorded more than five times as many social engagements at this year’s UWW World Championships (WCH23) in Belgrade, Serbia, as the sport debuted an upgraded digital portfolio, including the new UWW+ over-the-top (OTT) service.

The multi-tiered, premium subscription streaming platform registered 4.36 million livestream views throughout the 2023 edition of UWW’s flagship event, held between September 16-24. The event also recorded 25 million social engagements (+443% over WCH22) and 155 million video views across its digital platforms (+203% over WCH22).

The impressive growth coincides with the redesign of the UWW website and the introduction of an enhanced fan-data ecosystem to help personalize and deliver an easy-to-navigate fan experience across web, social media, and UWW’s dedicated mobile app. Overall, WCH23 grew its digital reach by 63% to 296 million and attracted over 404,000 new followers.

Nenad LALOVIC, UWW President, said: “By diversifying the fan experience at this year’s World Championships, UWW has once again proven the power of digital transformation for driving engagement and expanding wrestling’s global audience. The latest numbers demonstrate the importance of digitalization and to lay the foundations for expanding the sport’s digital audience.”

Gordon Templeman, UWW’s Director of Commercial Operations and Communications, said: “UWW is establishing a digital portfolio which allows us to offer a personalized fan experience. To do this, we have diversified by investing in customer-facing digital products which enhances the digital experience for wrestling fans and enables UWW’s sponsors and commercial partners to build a direct relationship with our global audience.”

UWW
Key highlights from the WCH23 data analysis include: 

  • 25 million social media engagements (+443% over WCH22)
  • 155 million total video views (+203% over WCH22)
  • 404,000 new followers (+167% over WCH22)
  • 296 million digital reach (+63% over WCH22)
  • 4.36 million livestream views on UWW+

The UWW+ streaming platform is integrated within UWW’s website and mobile app, as part of the upgrades to UWW’s digital inventory and marks the latest phase of the International Federation’s collaboration with N3XT Sports, the end-to-end digital transformation consultancy. UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

Motasem El Bawab, N3XT Sports’ Chief Information Officer (CIO), said: “Our team at N3XT Sports offers an end-to-end service plugged into UWW’s wider digital team. In addition to UWW+ and wrestling’s new, first-class streaming offering, our team also supported every aspect of UWW’s digital operation throughout WCH23, across digital marketing, customer relationship management (CRM), while optimizing the fan journey through data analytics and the assistance of artificial intelligence-driven software solutions.”

Click here to review the 2023 Senior World Championships case study.