world wrestling month, BTS, Beat the streets, May, Hamada, Maroulis

United World Wrestling Designates May as “World Wrestling Month”

Friday, April 28, 2017 - 16:01 By Tim Foley

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CORSIER-SUR-VEVEY (April 28) – United World Wrestling has announced that May will be “World Wrestling Month.” The month will be highlighted by a series of tournaments, special events, and social media interactions with fans and athletes around the world.

The designation started during the 2013 Save Olympic Wrestling campaign when wrestlers, coaches and fans from around the world celebrated the sport with a number of promotional events in that May.

May is also one of the most active months of the 2017 wrestling season, featuring three of United World Wrestling's premier senior-level continental championships; the European Championships (May 2-7), the Pan-Am Championships (May 5-7) and the Asian Championships (May 10-14). The events will help give fans, athletes, coaches and national federations the opportunity to share their experiences on and off the mat.

“Wrestling fans will have a lot of opportunity this month to watch their favorite sport,” said United World Wrestling president Nenad Lalovic. “We want them to enjoy the competitions, but also share their stories online with other fans and athletes. We want to see and hear about their life in the sport”

United World Wrestling will focus its social media campaign around two wrestling hashtags for the month of May. #WrestlingMonth is a chance for users share their wrestling photos, stories, and goals for their athletic and coaching career. #WhereITrain will be an entertaining peek inside the wrestling halls, gyms and homes where wrestlers from all levels train in the hopes of becoming a world and Olympic champions.

The month will also be an opportunity for national federations and wrestling-based non-profits to hold events. Beat the Streets-New York will be holding their annual fundraising event in Times Square featuring a dual meet between the stars of USA Wrestling and the Japanese Wrestling Federation, including a much-anticipated rematch between 2016 Olympic champion Helen MAROULIS (USA) and 2014 world champion Chiho HAMADA (JPN). 

Wrestling month will also include new media content from United World Wrestling including video interviews with wrestlers, highlight films from action around the world and short docu-follows on some of the sport’s biggest personalities.

#WrestleBelgrade

Wrestling scores 443% engagement growth as UWW+ makes World C’ships debut

Monday, October 30, 2023 - 11:43 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (October 18) –– United World Wrestling (UWW) trebled its year-on-year (YoY) digital viewership and recorded more than five times as many social engagements at this year’s UWW World Championships (WCH23) in Belgrade, Serbia, as the sport debuted an upgraded digital portfolio, including the new UWW+ over-the-top (OTT) service.

The multi-tiered, premium subscription streaming platform registered 4.36 million livestream views throughout the 2023 edition of UWW’s flagship event, held between September 16-24. The event also recorded 25 million social engagements (+443% over WCH22) and 155 million video views across its digital platforms (+203% over WCH22).

The impressive growth coincides with the redesign of the UWW website and the introduction of an enhanced fan-data ecosystem to help personalize and deliver an easy-to-navigate fan experience across web, social media, and UWW’s dedicated mobile app. Overall, WCH23 grew its digital reach by 63% to 296 million and attracted over 404,000 new followers.

Nenad LALOVIC, UWW President, said: “By diversifying the fan experience at this year’s World Championships, UWW has once again proven the power of digital transformation for driving engagement and expanding wrestling’s global audience. The latest numbers demonstrate the importance of digitalization and to lay the foundations for expanding the sport’s digital audience.”

Gordon Templeman, UWW’s Director of Commercial Operations and Communications, said: “UWW is establishing a digital portfolio which allows us to offer a personalized fan experience. To do this, we have diversified by investing in customer-facing digital products which enhances the digital experience for wrestling fans and enables UWW’s sponsors and commercial partners to build a direct relationship with our global audience.”

UWW
Key highlights from the WCH23 data analysis include: 

  • 25 million social media engagements (+443% over WCH22)
  • 155 million total video views (+203% over WCH22)
  • 404,000 new followers (+167% over WCH22)
  • 296 million digital reach (+63% over WCH22)
  • 4.36 million livestream views on UWW+

The UWW+ streaming platform is integrated within UWW’s website and mobile app, as part of the upgrades to UWW’s digital inventory and marks the latest phase of the International Federation’s collaboration with N3XT Sports, the end-to-end digital transformation consultancy. UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

Motasem El Bawab, N3XT Sports’ Chief Information Officer (CIO), said: “Our team at N3XT Sports offers an end-to-end service plugged into UWW’s wider digital team. In addition to UWW+ and wrestling’s new, first-class streaming offering, our team also supported every aspect of UWW’s digital operation throughout WCH23, across digital marketing, customer relationship management (CRM), while optimizing the fan journey through data analytics and the assistance of artificial intelligence-driven software solutions.”

Click here to review the 2023 Senior World Championships case study.