Development

United World Wrestling Joins World Taekwondo in Worldwide Peace Initiative

Thursday, November 1, 2018 - 22:03 By United World Wrestling Press

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CORSIER-SUR-VEVEY (November 1) – United World Wrestling has joined with World Taekwondo and the Taekwondo Humanitarian Foundation (THF) to sign a landmark Memorandum of Understanding (MoU) to promote humanitarian, peace and development-supporting activities around the world.

United World Wrestling president Nenad LALOVIC met with World Taekwondo President Chungwon CHOUE the World Wrestling Championships in Budapest on October 22 to sign the agreement.

The agreement will allow full cooperation and information exchange between the three organisations. They aim to commit to developing close cooperation in the following areas:

  • Promoting sport as a powerful vehicle towards peace, social development and integration of vulnerable populations;
  • Uniting forces in offering sport for development and peace activities, in particular in THF’s existing Azraq Taekwondo Academy in Azraq Refugee Camp, Jordan, and potentially other locations worldwide;
  • Exchanging and sharing of expertise, know-how, information and publications.

To help support the launch of the initiative United World Wrestling is also planning to deliver a coaches course in Jordan to train local coaches who will conduct wrestling sessions in the Azraq Refugee Camp.

“We have followed the development of this humanitarian fund and have seen what it can achieve and look forward to joining World Taekwondo’s effort to diversity athletic opportunities in the camps.” said Lalovic. “We trust that wrestling and taekwondo will add light to the lives of the children in these refugee camps.”

World Taekwondo President and THF Chairman, Chungwon Choue shared similar sentiments during the meeting. “At World Taekwondo, our motto is, ‘Peace is more precious than Triumph.’ This landmark agreement reflects our commitment to that ideal and is another key step forward in contributing to a more peaceful future through sport.”

“We have always been clear that we are open to working with other International Federations to ensure we can help as many people in need as possible,” said Choue. “We are looking forward to working with UWW to learn from them and to share our experience and expertise. Through our collaboration, we will be able to make a real difference to the lives of those that need it most.”

The terms of mutual assistance, financial responsibilities, and related activities of any project or activities implemented from the Memorandum will be mutually discussed and agreed upon in writing by all parties prior to their initiation.

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Paris Olympics: Wrestling breaks new barriers, expands reach across continents

Thursday, August 22, 2024 - 14:05 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (August 22): More than half a million new fans in the digital community. An astounding 100 million engagements. And a remarkable 134 percent increase in social media impressions compared to Tokyo 2020.

At the Paris Olympics, it was a gold medal for wrestling.

UWW

On the mat, legends were born, records were set, and some moments would be remembered for ages. Off it, the sport broke new barriers, expanded its reach and engaged with a diverse audience as the United World Wrestling digital channels witnessed unprecedented growth during the Games.

The UWW’s online platforms recorded an impressive 11.2 percent increase in followers, adding over 508,000 new fans to its digital community. Compared to the growth in followers during the Tokyo Olympics, this figure represents a staggering 125 percent increase.

A large part of this surge was seen on Instagram, where the UWW gained 217,000 new followers. Facebook was a close second, adding 183,000 new followers while TikTok, the platform known for its short, engaging content, added 61,400 new followers. The growth across all platforms highlights the effectiveness of the UWW’s content strategy.

The inspiring clip of Greco-Roman star Mohammadhadi SARAVI (IRI), who won Iran’s first gold medal in the Paris Olympics drove the maximum engagement on Instagram. Saravi, who won a bronze medal in Tokyo, beat Artur ALEKSANYAN (ARM) 4-1 in the 97kg final.

Another Iranian, Rahman AMOUZAD, one of the most feared wrestlers in the 65 kg freestyle, went viral with a video in which he proclaimed himself the ‘king’. This post had the second-highest engagement while a slick clip of Frank CHAMIZO (ITA) was the third-most viewed, captivating the viewers and leading engagements as well as interactions.

These videos – and many others shared across UWW’s social media channels – resonated strongly with audiences, garnering record-breaking views. Overall, there were 330 million impressions, a remarkable rise of 134 percent compared to the Tokyo Olympics.

Moreover, the content also achieved 100 million engagements, and a 71 percent increase in reach compared to the previous Olympic Games. This surge in interaction underscores the high level of interest and excitement generated by UWW’s coverage of the Olympic wrestling events.

The video content drove UWW’s social media success. Across all platforms, UWW’s video content garnered over 156 million views, an extraordinary 205 percent increase compared to the Tokyo 2020 Olympics.

YouTube, in particular, saw significant traction with over 21 million views. This success was fueled by a mix of short and long-form videos apart from live streaming, with shorts emerging as the most popular content format.

With more than one million views, the YouTube video of AMAN (IND) getting his revenge over Zelimkhan ABAKAROV (ALB) with a win in the preliminary round. Aman, who won a bronze medal, had lost to Abakarov at the 2023 World Championships.

Chamizo’s video, Don't play with fire #WrestleParis, which went viral on Instagram was also a huge hit on YouTube with hundreds of thousands of viewers, making it the second-most watched video on the platform.

The Day Three highlights show which revisited one of the biggest upsets of the competition – Vinesh PHOGAT (IND) defeating Yui SUSAKI (JPN) in the women’s 50 kg first round – got the third-highest views on YouTube.

The UWW’s vibrant social media strategy was complemented by a robust email marketing campaign, which ran daily throughout the Olympic Games. The ongoing CRM campaigns helped boost engagement across Web, App and UWW+.