#ThisIsWrestling

United World Wrestling Launches #ThisIsWrestling in Celebration of "World Wrestling Day" 

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (May 21) -- United World Wrestling has launched #ThisIsWrestling, a multi-platform social media campaign asking athletes, fans, coaches, and members of the wrestling community to  share photos and videos of themselves as it relates to wrestling.

The social media driven celebration is in recognition of "World Wrestling Day" on Saturday, May 23 and will continue throughout the month, known widely as 'World Wrestling Month."

Images for #ThisIsWrestling are meant to be personal to each person's journey in the sport. Maybe an athlete reflecting on teamwork, doctors tending to their wrestlers, or mothers nervously watching the action at home -- wrestling effects us all in a unique way. United World Wrestling wants it fans to share those special moments with the world and relive the moment on and off the mat that makes the sport special.

"This Wrestling Day is about you, the fans, the athletes, the coaches, doctors, mothers and fathers," said United World Wrestling president Nenad Lalovic. "With #ThisIsWrestling you show the sport as you experience it and share it with us, your wrestling family."

Though the COVID-19 pandemic has hampered the wrestling community's ability to compete on the mats there is still plenty of enthusiasm about the sport's Olympic qualification tournaments, continental and world championships.

Erica WIEBE (CAN) and Danielle LAPPAGE (CAN) pickup coach Paul REGUSA at the Pan American Qualifier in March (Photo: Tony Rotundo)

"I'm so excited to get back on the mats," said Rio Olympic champion Erica WIEBE (CAN). "We do this for the big moments when the world is watching and we it for the tiny moments when no one is watching. It's a true joy for me to train and compete and I cannot wait to get back to doing what I love."

With over 180 member national federations the sport's global reach is evident, but without events for referees, coaches, athletes, and stakeholders to see each other it can be difficult to remember the number of people involved in our sport. 

"I miss everyone," said three-time world medalist Bajrang PUNIA (IND). "These are my friends and my competitors. I wish them the best during this time. This is our worldwide family and want to see everyone pursuing their dreams - at their happiest." Bajrang, whose become a popular figure in the wrestling world because of his never-quit style, posted photo with some of the top wrestlers in the world including Olympic champions Jordan BURROUGHS (USA), Abdulrashid SADULAEV (RUS) and Soslan ROMANOV (RUS).


Four-time Greco-Roman heavyweight world champion Riza KAYAALP also reflected on his #ThisIsWrestling saying, "I' want to get back on the mats. We do this because we love the sport and I want to show the fans what the sport means to me and my loved ones."

To participate, or follow along, simply search the hashtag #ThisIsWrestling on Instagram, Facebook, Twitter, and TikTok.

"This is a good reminder of what it feels like to be together again," said Lalovic. "This love we feel for the sport. That is wrestling."

marketing

UWW and RUDIS: Historic partnership to unite and elevate wrestling worldwide

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (January 15) -- United World Wrestling (UWW) and RUDIS (rudis.com), a premier U.S.-based wrestling apparel brand renowned for its high-quality gear and deep connections to the wrestling community, have announced a groundbreaking eight-year partnership, set to begin in 2025. The collaboration marks a pivotal moment for the global wrestling community, uniting two forces with a shared vision of celebrating the sport’s rich legacy while shaping its future.

The partnership exemplifies the mutual commitment of UWW, the global governing body of wrestling, and RUDIS to honor the sport and serve its athletes, fans, and communities worldwide.

Central to their collaboration is the concept of “Unified Strength,” symbolizing their united effort to elevate wrestling to new heights on a global scale.

United World Wrestling President Nenad LALOVIC hailed this historic partnership as a significant step forward for the sport.

“UWW has taken unimaginable steps to promote wrestling since 2014, and this is another one of those,” Lalovic said. “Uniting with RUDIS aligns with our mission to promote and develop wrestling worldwide.”

usaKyle SNYDER's (USA) signature Rudis during the World Championships. (Photo: United World Wrestling)

Founded in Ohio in 2013, RUDIS has rapidly grown into the leading brand in wrestling apparel, renowned for its innovation, athlete-focused designs, and dedication to the wrestling community.

“This partnership is a profound honor and fills us with deep gratitude for the opportunity to serve the sport that has given so much to us all,” said Jesse Leng, co-founder and CEO of RUDIS. “With humility, deep love, and appreciation for everyone connected to and through wrestling, we embrace this duty to support the sport worldwide, uplift its athletes, and contribute to the enduring legacy of this incredible community.”

UWW has always focused on its wrestlers and the partnership with RUDIS will empower wrestlers across the globe. This partnership is a testament to their shared commitment to ensuring the sport’s enduring legacy.

RUDIS Partner and Global Wrestling Advocate Nancy Schultz emphasized the broader significance of the collaboration.

“Wrestling connects us to something far greater than ourselves,” said Schultz. “This partnership allows us to continue uplifting the sport and honoring its global impact and legacy.”

Gordon Templeman, Director of Commercial Operations and Communications, shed more light on the partnership and its goal.

“Through this partnership, we aim to inspire and engage the global wrestling community, elevating the sport to new heights.”

usaKyle SNYDER (USA) has wrestled un the Rudis umbrella for nearly his entire career, collecting nine combined world and Olympic medals. (Photo: United World Wrestling) 

Olympic gold medalist Kyle SNYDER reflected on the significance of this partnership for the future of wrestling. He praised the partnership as a reflection of the wrestling community’s humility and dedication.

“Wrestling is the greatest sport in the world," Snyder said. "This is a great day for wrestling. I believe RUDIS and UWW will tremendously grow the sport.”

Paris 2024 champion Hildebrandt shared her enthusiasm for the collaboration and the impact it will have on women's wrestling.

“I’m so excited for this partnership and how it will elevate wrestling, aid tremendously in the growth of women’s wrestling, and truly open new doors within the sport,” she said.

For media inquiries, contact: Gordon Templeman (gordon.templeman@uww.org), Director, Commercial Operations & Communications or Eric Olanowski (eric.olanowski@uww.org), Head of Communications)