#DigitalTransformation

United World Wrestling together with N3XT Sports begins the digital transformation process

Monday, July 18, 2022 - 11:26 By United World Wrestling Press

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COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem. 

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: “One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape. 

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada. 

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

Development

UWW partners with Shigakkan University to expand global wrestling training opportunities

Wednesday, April 16, 2025 - 11:59 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (April 16) – In a significant step towards enhancing training opportunities for athletes, coaches, and the global wrestling community, United World Wrestling has formed a strategic partnership with Shigakkan University, Japan.

Recognized as a pioneering institution in wrestling education, Shigakkan University has been home to many legendary Japanese wrestlers and has played a crucial role in the sport’s development.

The predecessor school of the university was founded in 1905, and its legacy in wrestling education traces back to Chukyo Women’s University Wrestling Club, established in 1989.

Over the years, the institution became highly regarded in the field of physical education, producing numerous Olympic medallists and world-class wrestlers. In 2010, the university was renamed Shigakkan University, opening its door as coeducational institution while continuing their mission of excellence in sports education.

At the heart of Shigakkan University’s philosophy is the principle of “Capacity Building”, which focuses on five key pillars:

  • Wellness – Promoting physical and mental well-being
  • Intellectual Insight – Encouraging academic excellence and innovation
  • Social Ability – Fostering teamwork and communication skills
  • Self-Development – Encouraging continuous personal growth
  • Effective Citizenship – Cultivating leadership and global engagement

UWW President Nenad LALOVIC expressed his enthusiasm for the partnership, stating: “We are thrilled about this new collaboration with Shigakkan University, a prestigious institution recognized as the school of Japanese wrestling and highly respected within the global wrestling community. We are eager and excited to work with our colleagues at SUJ to contribute to the continued development of women’s wrestling worldwide.”

As part of this partnership, the UWW Development Department and Shigakkan University will work together to implement a range of high-impact initiatives, including:

  • Training camps for selected elite wrestlers, providing them with advanced technical, tactical, and physical preparation.
  • Education courses for wrestling coaches, aimed at equipping them with the latest coaching methodologies and sports science knowledge.
  • Knowledge-sharing activities, such as seminars, educational sessions, and coach exchanges, to promote continuous learning and best practices within the wrestling community.

These initiatives will play a vital role in strengthening world-class athlete preparation systems, supporting referees and coaches, and ensuring experience-sharing, particularly in the advancement of women’s wrestling.

Through this collaboration, UWW and Shigakkan University aim to elevate the sport by fostering international cooperation, enhancing training standards, and nurturing the next generation of wrestling champions.