#DigitalTransformation

United World Wrestling together with N3XT Sports begins the digital transformation process

By United World Wrestling Press

COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem. 

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape. 

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada. 

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

#WrestleBaku

Vyshnyvetskyi, Hasanli avenge losses to rivals, reach U23 European finals

By United World Wrestling Press

BAKU, Azerbaijan (May 20) -- The last time Mykhailo VYSHNYVETSKYI (UKR) faced Muhammet BAKIR (TUR), it ended in a bruising defeat that also deprived him of a world title. On Monday, he avenged that loss. And in doing so, the Greco-Roman wrestler has given himself a chance to defend his U23 European Championship crown in the 130kg category.

The first day of the continental age-group championship in Baku saw the third installment in a little more than a year of the riveting rivalry between two of the finest U23 wrestlers in this weight category.

When they met in the semifinals of the U23 European Championship in March 2023, Vyshnyvetskyi prevailed over his Turkish opponent in what turned out to be a lopsided bout. When the duo faced off later that year at the U23 World Championship, Bakir returned the favor in style, defeating his nemesis in the gold medal bout.

So, when the draws were out for the Greco-Roman bouts, it was hardly a surprise that the re-match between Vyshnyvetskyi and Bakir was one of the most anticipated matches of the day. And it lived up to the hype, although not in a way Bakir would have liked.

Vyshnyvetskyi beat his Turkish opponent 9-1 to advance to the final. Bakir had his chance when he got the par terre advantage in the first period but Vyshnyvetskyi stood up. Bakir was trying to lock his arms around the Ukrainian when Vyshnyvetskyi hit a four-pointer grabbing one of Bakir's arms. Turkiye challenged but to no avail, adding one more point to Vyshnyvetskyi's score for the lost challenge.

Vyshnyvetskyi used another four-pointer when the two were in a bear-hug position to finish the bout 9-1 in two minutes and 13 seconds.

It was a day when the Ukrainian wrestler hardly had to break a sweat. He began with a 2-1 win over Marcel ALBINI (CZE) in the qualification round, then pinned Dominik KRAWCZYK (POL) after leading 12-1 in the quarterfinals before he got the job done against Bakir in the last-four round.

Vyshnyvetskyi will take on Koppany LASZLO (HUN) in the final. The 18-year-old from Hungary got the better of Dmitrii BABORYKO (AIN) to reach Tuesday's gold medal match.

Khasay HASANLI (AZE)Khasay HASANLI (AZE) tries to score on Alexandrin GUTU (MDA) in the 77kg semifinal at the U23 European Championships. (Photo: United World Wrestling / Kadir Caliskan)

This wasn't the only bout on Monday that had a gripping backstory and ended with one of the wrestlers getting his revenge.

In the 77kg weight class, Khasay HASANLI (AZE) stunned the reigning world and European U23 champion Alexandrin GUTU (MDA) 7-0 to set up a final encounter with Yuksel SARICICEK (TUR).

Like Vyshnyvetskyi and Bakir, this was part three of the rivalry between Hasanli and Gutu. In fact, it was a rivalry only on paper as the Moldovan wrestler had defeated his Azerbaijani opponent twice. On both those occasions, it was in the finals: in the U23 European Championships last year, Gutu won 6-3 and at the U23 Worlds later, he won the gold with a 3-1 win.

Competing in front of his home crowd, the 22-year-old didn't concede a single point as he turned the tables in style. In the semifinal against Gutu, Hasanli got the par terre position and scored two points for a correct throw. Gutu was docked two caution points for committing a defensive foul and was put in par terre. Hasanli did not make any big moves but Gutu was cautioned again for a leg foul, ending the bout due to his two cautions.

Hasanli wasn't the only one with a chance to win a gold medal in front of his own supporters. In the 63kg category, Ziya BABASHOV (AZE) beat Abere FETENE (ISR) 5-3 to give himself a fighting chance of winning a title, when he faces off against the U23 World and European Championships bronze medallist Vitalie ERIOMENCO (MDA).

Babashov, a 2022 senior European Championship silver medallist, began with a convincing 4-1 win over Mairbek SALIMOV (POL) and followed it up with another comfortable victory, this time over Talibsho KHAIBARAU (AIN).

The march to the final marks an improvement for Babashov, who made exits in the round of 16 at the U23 European and World Championships in 2023. However, in Eriomenco, he faces a formidable opponent, who gave up just two points en route to the final.

Meanwhile, in the 55 kg category, Adam ULBASHEV (AIN) upset defending champion Denis MIHAI (ROU) 3-2 in a close quarterfinal bout. However, he later lost 6-5 to Emre MUTLU (TUR) in the semifinals in an equally tough encounter.

Mutlu, the European Championship gold medallist in 2022, will wrestle Giorgi TOKHADZE (GEO) for the gold medal on Tuesday. Tokhadze beat Ivan STEFANSKYI (UKR) 13-4 in his first bout and followed it up with a commanding 8-0 win over Rashad MAMMADOV (AIN).

In the 87kg class, Aues GONIBOV (AIN) will take on Achiko BOLKVADZE (GEO) in the final. Gonibov did not concede a single point on his way to the gold medal bout. He started with a 9-0 win over Nikolaos IOSIFIDIS (GRE) and then defeated former U23 world champion Exauce MUKUBU (NOR) 3-0 in the quarterfinals. In the semis, he got the better of Samet YALDIRAN (TUR) 2-0.

Bolkvadze's road to the final was a little more complicated, as he had to overcome stiff competition posed by Ilya MIALESHCHYK (AIN) before beating him 8-4 and sealing his spot in the title round.

 

dfg

RESULTS

55kg
GOLD: Emre MUTLU (TUR) vs. Giorgi TOKHADZE (GEO)

SF 1: Giorgi TOKHADZE (GEO) df. Rashad MAMMADOV (AZE), 8-0
SF 2: Emre MUTLU (TUR) df. Adam ULBASHEV (AIN), 6-5

63kg
GOLD: Ziya BABASHOV (AZE) vs. Vitalie ERIOMENCO (MDA)

SF 1: Vitalie ERIOMENCO (MDA) df. Aleksandr ANDREEV (AIN), via fall (2-2
SF 2: Ziya BABASHOV (AZE) df. Abere FETENE (ISR), 5-3

77kg
GOLD: Yuksel SARICICEK (TUR) vs. Khasay HASANLI (AZE)

SF 1: Khasay HASANLI (AZE) df. Alexandrin GUTU (MDA), via cautions (7-0)
SF 2: Yuksel SARICICEK (TUR) df. Attila TOESMAGI (HUN), 5-2

87kg
GOLD: Achiko BOLKVADZE (GEO) vs. Aues GONIBOV (AIN)

SF 1: Aues GONIBOV (AIN) df. Samet YALDIRAN (TUR), 2-0
SF 2: Achiko BOLKVADZE (GEO) df. Ilya MIALESHCHYK (AIN), 8-4

130kg
GOLD: Koppany LASZLO (HUN) vs. Mykhailo VYSHNYVETSKYI (UKR)

SF 1: Mykhailo VYSHNYVETSKYI (UKR) df. Muhammet BAKIR (TUR), 9-1
SF 2: Koppany LASZLO (HUN) df. Dmitrii BABORYKO (AIN), 1-1