#DigitalTransformation

United World Wrestling together with N3XT Sports begins the digital transformation process

By United World Wrestling Press

COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem. 

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape. 

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada. 

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

#WrestleIstanbul

Lee qualifies for Paris 2024; India, China earn first Freestyle spots

By Vinay Siwach

ISTANBUL, Türkiye (May 11) -- Spencer LEE (USA) says it was a long day for him in Istanbul but he needed only 36 seconds to qualify for the Olympics.

After four bouts in over 10 hours at the World Olympic Qualifier in Istanbul, Lee thrashed Rakhat KALZAN (KAZ) 12-2 in just 36 seconds in the Paris 2024 qualification bout at 57kg to qualify the United States for the Olympics.

"It was kind of a long day because our bracket was a little smaller," Lee said. "Even though I was like first up pretty much, there was a little bit of a break, with the bronze medal, like people coming back to repechage. There's a lot of space between my matches."

Lee spent only 7 minutes and 50 seconds on the mat, winning three bouts before the first minute finished. The only match that went all the way was his 1/8 final against Wanhao ZOU (CHN) as Lee survived a scare, winning 10-9.

But in his quarterfinal, Lee rocked former European champion Vladimir EGOROV (MKD) 12-2 in 53 seconds using his high gut and used the same move to beat Kalzan 12-2 to confirm his journey.

"I do think that it was like 18 or 19 days I had before this," Lee said about his recovery time after the U.S. trials three weeks ago. "It was a really quick turnaround. I remember like having two or three days off and then I was already scrapping in the room again, like not 100 percent. But we were getting back into it because this is a big deal. It's a big tournament."

Lee also knew that winning the quota from the semifinals was important and did not leave it to Sunday when he would have to win the bronze medal and then the playoff.

"If you don't win right on the semis and you don't qualify, and in the long day, the next day to making weight again, and then competing in other two matches. Better is to win the semis than not," he said.

Lee, a two-time former U20 world champion, was out of international wrestling for eight years. He returned at the Pan-Am Championships earlier this year and won gold. He later defeated Thomas GILMAN (USA) in the best-of-three finals in the U.S. trials to earn the right to wrestle in Istanbul.

"It's not like you really excel in the layoff," he said. "I definitely needed some competition internationally before I competed at the Olympics anyway. So if anything, you see it as a blessing, it was a good thing. Americans are really, really into your face all over you most of the time. Then over here, they're a little more calculated, a little smarter. I think that it was good to get that feel again. Because like I said, you know, eight years has been a long time for me to compete internationally. So I'm glad that I'm back on the scene."

Apart from winning a medal at the Olympics, Lee has another special reason to be in Paris. His mother, a former judoka, hails from France and her family lives there.

"This is a big deal for me," he said. "My family lives in France. They live outside of Bordeaux. My grandmother never has seen me wrestle and it's a really big deal for me to compete in my mother's home country."

AMAN (IND)Spencer LEE (USA) and AMAN (IND) after their qualification for the Paris Olympics. (Photo: United World Wrestling / Kadir Caliskan)

The second spot at 57kg was clinched by AMAN (IND), making him the first male wrestler from India to win a Paris Olympic quota, that it failed to win at the World Championships or the Asian Olympic Qualifier.

Aman, the Asian champion in 2023, defeated Asian Games silver medalist Chongsong HAN (PRK) 12-2 to complete a commanding day in which he had three wins, two of them via technical superiority.

"When I lost the Asian Olympic qualifier, my coaches told me that I should not wrestle outside my style," Aman said. "My style is not to allow the other wrestler to finish the bout. I have to wrestle for six minutes. I had only this target in my mind that I have to wrestle six minutes here."

Out of Aman's three wins on Saturday, only one bout went the full distance. He was up against Tokyo Olympian Georgi VANGELOV (BUL) in his first bout and built a 2-1 lead at the break. But relentless in his attacks, he quickly made it 6-1 before Vangelov hit a double-leg takedown to cut it to 6-3. But it was not enough as Aman won 10-4. Andri YATSENKO (UKR) was up next but Aman showed no mercy, winning the bout 12-2 a minute and eight seconds before time.

"I thought that Vangelov bout was a tight one," he said. "I didn't want him to get to my legs to finish it with a lace. So I kept my distance and scored points whenever I got a chance."

Aman was replacing Ravi DAHIYA (IND), a Tokyo Olympic silver medalist and three-time Asian champion, and was under pressure to win India's first spot for the Paris 2024 in Freestyle.

"I am relieved," he said. "It was big responsibility on me to qualify especially in the lowest weight. I was checking the records and India has a wrestler qualifying at this weight since 2004. So I had not qualified, everyone would have blamed me."

India had a chance to win another spot as SUJEET (IND) reached the semifinal against Tulga TUMUR OCHIR (MGL) but the latter proved too strong for the former. Tumur Ochir, who earlier defeated Zain RETHERFORD (USA), beat Sujeet 6-1 to earn the Paris spot.

The two were in some intense scrambles but Tumur Ochir seemed the more active wrestler. Sujeet was put on the activity clock in each period, in which he failed to score, giving Tumur Ochir a 2-0 lead. Sujeet got a point for Tumur Ochir's passivity to come within one-point distance for a win.

But his desperate attempts to get a stepout or takedown went in vain and Tumur Ochir hit a four-pointer in the final seconds to claim a 6-1.

The second spot at 65kg was claimed by European champion Islam DUDAEV (ALB) who defeated Erik ARUSHANIAN (UKR) 12-2 in the semifinal. This was Albania's second Paris 2024 qualification in any style.

While Arushanian was easily seen off, Dudaev must thank his stars as he won his quarterfinals only after a long challenge that Albania threw, asking for a takedown against Kwang Jin KIM (PRK).

 Kim led 2-0 with 30 seconds left on the clock when Dudaev hit a single-leg and attempted a takedown. As the time ticked, he failed to control Kim and complete a takedown. However, Albania challenged that at one point, Dudaev had control of the takedown with Kim in three-point contact with the mat.

On review, it was confirmed that Dudaev actually completed a takedown, giving him a 2-2 win which Kim did not accept and spent a few minutes protesting the decision.

Albania almost had a second Paris 2024 when Cherman VALIEV (ALB) defeated Viktor RASSADIN (TJK) 2-2 in the 74kg semifinal but Rassadin challenged and on review, it was seen that Valiev committed a singlet-pull. Rassadin was awarded a point that gave him a 3-2 win.

Valiev had defeated Frank CHAMIZO (ITA) in the quarterfinals and with his loss to Rassadin, Chamizo will not be at the Paris Olympics.

In the other 74kg semifinal, three-time world silver medalist and European champion Taimuraz SALKAZANOV (SVK) defeated Soner DEMIRTAS (TUR), 4-2, to qualify for his first Olympics. After Salkazanov took 2-2 criteria lead with a stepout, Demirtas made attempts to score but Salkazanov countered one of them and scored a go-behind to make the score 4-2.

At 86kg, European champion Magomed RAMAZANOV (BUL) defeated Vladimeri GAMKRELIDZE (GEO), 5-3, with a takedown in the final seconds to earn the Paris qualification while Dauren KURUGLIEV (GRE) controlled his semifinal and posted a 3-0 win over Vasyl MYKHAILOV (UKR) and qualified Greece for the Paris Games.

In a stunning moment of brain-fade, Awusayiman HABILA (CHN) gave up a takedown in the final five seconds against Zbigniew BARANOWSKI (POL) to drop his semifinal at 97kg, 2-2, and lose the Paris spot.

Erik THIELE (GER) won the other spot at 97kg after he tired out Radu LEFTER (MDA) and won 3-0.

China did achieve its first Paris quota in Freestyle when Zhiwei DENG (CHN) defeated Jose DIAZ (VEN), 4-0, in the 125kg semifinal and two-time Olympian Aiaal LAZAREV (KGZ) defeated Daniel LIGETI (HUN), 12-2, to win the other available spot.

df

RESULTS

57kg Paris Qualification Bouts
Spencer LEE (USA) df. Rakhat KALZAN (KAZ), 10-0
AMAN (IND)  df. Chongsong HAN (PRK), 12-2

65kg Paris Qualification Bouts
Islam DUDAEV (ALB) df. Erik ARUSHANIAN (UKR), 12-2
Tulga TUMUR OCHIR (MGL) df. SUJEET (IND), 6-1

74kg Paris Qualification Bouts
Taimuraz SALKAZANOV (SVK) df. Soner DEMIRTAS (TUR), 4-2
Viktor RASSADIN (TJK) df. Cherman VALIEV (ALB), 3-2

86kg Paris Qualification Bouts
Magomed RAMAZANOV (BUL) df. Vladimeri GAMKRELIDZE (GEO), 5-3
Dauren KURUGLIEV (GRE) df. Vasyl MYKHAILOV (UKR), 3-0

97kg Paris Qualification Bouts
Zbigniew BARANOWSKI (POL) df. Awusayiman HABILA (CHN), 2-2
Erik THIELE (GER) df. Radu LEFTER (MDA), 3-0

125kg Paris Qualification Bouts
Zhiwei DENG (CHN) df. Jose DIAZ (VEN), 4-0
Aiaal LAZAREV (KGZ) df. Daniel LIGETI (HUN), 12-2