#DigitalTransformation

United World Wrestling together with N3XT Sports begins the digital transformation process

By United World Wrestling Press

COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem. 

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape. 

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada. 

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

#WrestleIstanbul

Bas cuts down, wins Paris quota; Stadnik suffers setback at World Qualifier

By Vinay Siwach

ISTANBUL, Turkiye (May 10) --  The last time Nesrin BAS (TUR) competed in 62kg or less was in 2018 at the U17 level. Since then, as Bas continued wrestling, she moved up to 65kg, then to 68kg and even to 72kg.

But as the Paris Olympics approached, Bas had to leave the 68kg weight category for world and European champion Bose TOSUN (TUR) who qualified for the weight by winning the gold medal at the World Championships. Former world champion and Tokyo Olympic bronze medalist Yasemin ADAR (TUR) won the spot at 76kg from the European Qualifier. That left Bas with only one option -- to return to 62kg.

Bas, who was not sure if going to 62kg was a good idea, got rewarded for her sacrifices as she qualified 62kg weight class for the Paris Olympics with a thrilling performance in front of her home crowd.

"I cut a lot of weight," Bas said. "First I wasn't that positive that I could endure cutting weight but my coach helped me and believed me to get it done."

In a very first-period dominated bout against Astrid MONTERO (VEN), Bas managed to hang on for a 10-6 win and earn herself a ticket to Paris Olympics. Montero scored the first takedown and got on a single-leg but Bas tossed her to get two points. She used the lace to add three turns to be up 8-2. Montero got on a few attacks but was unable to finish them. The two exchanged exposure points late in the bout but that did not prevent Bas from winning the bout.

Nesrin BAS (TUR)Nesrin BAS (TUR) scores two points over Astrid MONTERO (VEN) in the 68kg semifinal. (Photo: United World Wrestling / Amirreza Aliasgari)

However, the U23 world champion later revealed that she doubted herself to win the match after Montero scored the first takedown.

"My opponent was really strong," she said. "During the match when I lost points first, I became hesitant if I could win. But I overcome on that feeling. 

"I'm very happy. I trained a lot. I had to cut my weight. I'm happy I got the results I wanted. I'm blessed that the coaches believed in me. My goal now is the Olympic medal."

Bas was also pushed by the loud local fans who flocked to the stadium from the morning session. Bas made it a point to acknowledge them after every win. She blanked Ameline DOUARRE (FRA) 6-0 to start her day before scampering through 6-4 against Natalia KUBATY (POL). Bas survived a scare in the quarterfinal against Johanna LINDBORG (SWE) as she eked out a 4-4 criteria win.

She later celebrated her win by making a scowl-like gesture using her hands.

"My gesture of hands is a sign between me and my friends in the same club. I had promised them if I win I show that sign."

Kriszta INCZE (ROU) joined Bas as the other wrestler to win the Paris 2024 quota at 68kg after she defeated Veranika IVANOVA (AIN) 6-1 in the semifinals. Ivanova scored the first stepout which was her only scoring point in the match as Incze defended her shots.

This was Romania's second quota for Paris 2024 in women's wrestling as Andreea ANA (ROU) qualified 53kg from the European Qualifiers in Baku.

Son Hyang KIM (PRK)Son Hyang KIM (PRK) defeated Mariya STADNIK (AZE) in the 50kg Paris qualification bout in Istanbul. (Photo: United World Wrestling / Kadir Caliskan)

Stadnik suffers setback

Mariya STADNIK (AZE) suffered yet another setback in her journey to qualify for her fifth Olympics after losing the Paris Olympic qualifying bout to Son Hyang KIM (PRK) 10-3 despite leading for the majority of the bout. Stadnik led 3-0 at the break but was put on the activity clock twice in the second period. Kim got a takedown just before the second activity clock expired to put herself in a 4-3 lead. Stadnik, who was struggling with her conditioning, got turned by Kim three times to trail 10-3 with 19 seconds remaining.

Kim kept that lead and earned the Paris 2024 quota which she missed after suffering a painful loss at the Asian Olympic Qualifier as she lost her bout in the final seconds.

Stadnik still has a chance to qualify for her fifth Olympics if she can win the bronze-medal bout tomorrow and follow it up with another win in the playoff bout between the two bronze-medal winners.

The other 50kg quota was secured by Anastasia BLAYVAS (GER) as she defeated Miesinnei GENESIS (NGR) 6-1 to give Germany its third Paris quota in women's wrestling. Blayvas countered Genesis' attacks with ease and turned them into takedowns for herself.

Mariana DRAGUTAN (MDA) and Khulan BATKHUYAG (MGL)Mariana DRAGUTAN (MDA) and Khulan BATKHUYAG (MGL) earned the Paris 2024 spots for Moldova and Mongolia respectively. (Photo: United World Wrestling / Kadir Caliskan)

At 53kg, Moldova and Hungary earned a Paris spot each with Mariana DRAGUTAN (MDA) and Khulan BATKHUYAG (MGL) respectively. Dragutan was dominant in her semifinal against Sztalvira ORSOS (HUN), scoring 11 points before securing the fall with five seconds remaining.

Batkhuyag, a world silver medalist, was much quicker in her fall over Zeynep YETGIL (TUR) in the other semifinal, finishing the bout in just a minute and 43 seconds. She did give up the initial takedown but Batkhuyag rocked back with takedowns and ultimately getting the fall.

Yetgil and Orsos will return tomorrow in a bid to qualify for the Olympics through the bronze-medal playoffs.

Two-time European champion Alina HRUSHYNA (UKR) will also have to go through that path after she lost her Paris qualifying bout to Tokyo Olympian Olga KHOROSHAVTSEVA (AIN) on criteria. The Ukrainian led 5-3 with 30 seconds on the clock but Khoroshavtseva scored a takedown to earn a spot to Paris. 

Giullia PENALBER (BRA) denied Uzbekistan its second women's wrestling quota by beating Asian Games bronze medalist Laylokhon SOBIROVA (UZB) 7-5 in the other bout. This was the first Paris 2024 quota for Brazil in women's wrestling.

NISHA (IND)NISHA (IND) celebrates after winning the 68kg Paris qualification bout against Alexandra ANGHEL (ROU). (Photo: United World Wrestling / Amirreza Aliasgari)

At 68kg, India and China added their fifth women's wrestling spot as NISHA (IND) and veteran Feng ZHOU (CHN) won their respective qualification bouts. Nisha defeated Alexandra ANGHEL (ROU) 8-4 while Zhou won 13-2 over Mimi HRITSOVA (BUL).

Zhou was surprised by an early attack from Hritsova but she composed her to score a takedown before using the trademark high chest wrap to score six turns over Hritsova and win 12-2. Bulgaria challenged that number of turns but lost, giving a point more to Zhou.

Jia LONG (CHN) will have an opportunity to make it six out of six for China for Paris at 62kg. She lost to Incze but with Incze winning the semifinal, Long is pulled back in repechage. She will have to win a bronze medal and then beat the other bronze medalist in the playoff to earn the spot.

Nisha got on the charge against Anghel with a takedown in the first 30 seconds before adding another and a gut wrench to lead 6-0. Soon she made it 8-0 as Anghel rolled over as Nisha was trying to lock a cradle. Anghel gave herself a chance in the second period when she threw Nisha with a head lock for two before adding two more to cut Nisha's lead to 8-4. But Nisha survived the 1:50 left on the clock to win India's fifth spot.

India will now be sending five women wrestlers to the Olympics, its highest-ever qualifications in women's wrestling. MANSI (IND) lost to Ivanova at 62kg and will not be able to qualify India for all six wrestlers.

"It feels great to win five quotas," Nisha said. "I thought we would get six quotas but Mansi's luck has been bad. But feels great that we will travel with a big team."

Nisha was the Asian qualifier in a round-robin in which she won two bouts and lost one. Two other wrestlers had the same number of wins but more classification points, denying Nisha a spot in the semifinal. 

"At the Asian Qualifier, we had a cross semifinal and I thought I would reach semis but I failed on [classification] points," she said. "I knew that I would qualify, if not in Asia then at the World Qualifier. I never doubted myself. The day I lost in Bishkek, I started writing the names of wrestlers who would be coming to Istanbul. I never felt sad and continued training as I was confident of qualifying."

Nisha was close to qualifying India for the Tokyo Olympics but fell one win short. She later contracted COVID-19 and missed out on going to the Olympics.

"During the Tokyo cycle, I lost the Olympic qualification bout [62kg] and later got COVID-19," she said. "I lost trials in India and when I lost the trials for the Asian Games, I wanted to leave wrestling because I got another injury. But when I got better, I told myself that I could also step away after winning a medal."

Romania and Bulgaria did get the Paris 2024 quota but at 76kg, Catalina AXENTE (ROU) defeated Anastasiya ZIMIANKOVA (AIN) 6-3 while Yuliana YANEVA (BUL) stopped Davaanasan ENKH AMAR (MGL) 4-1.

 

df

RESULTS

50kg Paris Qualification Bouts
Anastasia BLAYVAS (GER) df. Miesinnei GENESIS (NGR), 6-1
Son Hyang KIM (PRK) df. Mariya STADNIK (AZE), 10-3

53kg Paris Qualification Bouts
Khulan BATKHUYAG (MGL) df. Zeynep YETGIL (TUR), via fall (8-3)
Mariana DRAGUTAN (MDA) df. Sztalvira ORSOS (HUN), via fall (11-2)

57kg Paris Qualification Bouts
Giullia PENELBAR (BRA) df. Laylokhon SOBIROVA (UZB), 7-5
Olga KHOROSHAVTSEVA (AIN) df. Alina HRUSHYNA (UKR), 5-5

62kg Paris Qualification Bouts
Nesrin BAS (TUR) df. Astrid MONTERO (VEN), 10-6
Kriszta INCZE (ROU) df. Veranika IVANOVA (AIN), 6-1

68kg Paris Qualification Bouts
Feng ZHOU (CHN) df. Mimi HRISTOVA (BUL), 13-2
NISHA (IND) df. Alexandra ANGHEL (ROU), 8-4

76kg Paris Qualification Bouts
Yuliana YANEVA (BUL) df. Davaanasan ENKH AMAR (MGL), 4-1
Catalina AXENTE (ROU) df. Anastasiya ZIMIANKOVA (AIN), 6-3