#DigitalTransformation

United World Wrestling together with N3XT Sports begins the digital transformation process

By United World Wrestling Press

COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem. 

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape. 

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada. 

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

#WrestleIstanbul

Veteran stars Huseynov, Shariati lead Azerbaijan show in World Olympic Qualifier

By Vinay Siwach

ISTANBUL, Turkiye (May 9) -- Two 35-year-old veterans Rafig HUSEYNOV (AZE) and Sabah SHARIATI (AZE) lead a commanding performance from Azerbaijan at the World Olympic Games Qualifier, securing three Paris Olympic spots. This has increased the number of qualified wrestlers for Azerbaijan in Greco-Roman to five with the country winning Olympic spots in 60kg, 87kg and 130kg, adding to the 67kg and 77kg it won at the World Championships in Belgrade.

Apart from Azerbaijan, four other countries won Paris Olympic spots and four Individual Neutral Athletes confirmed their tickets as well on day one of the tournament in Istanbul.

Each weight class offers three Paris 2024 quotas with two awarded on Thursday while the third will be awarded on Friday. The wrestlers eligible for repechage will compete Friday and try to reach the bronze-medal bout against the losing semifinalists. The winners of the bronze-medal bouts in each weight category will compete in a playoff and the winner of this playoff will get the third quota.

Former world champion and Tokyo Olympic bronze medalist was Rafiq HUSEYNOV (AZE) who managed to win the spot at 87kg. The veteran was up against another world champion Lasha GOBADZE (GEO) for the Paris spot and came out on top 4-1. His road to the semifinals included tough wins over Sunil KUMAR (IND) [4-3] in the 1/8 finals and Alex KESSIDIS (SWE) [2-1] in the quarterfinals.

"Everyone knows about my injuries," Huseynov said. "I had three surgeries before the European qualifying tournament in Baku. Now, I am not in optimal form but normal form for competition. After two months, we will be ready for the Olympics and I will get good form."

Huseynov will be looking to better his Tokyo Olympic bronze medal that he won at 77kg. But he also knows that the Olympics can throw several surprising results.

"I have all the medals and I hope that now I can win the Olympic title at 87kg," he said. "The Olympics is a surprise competition. No one knows how it will be. We can't say anything. If I do everything like I did in Tokyo, I think I can win. We will show the best of our wrestling."

Murad MAMMADOV (AZE) won the spot at 60kg after beating Razvan ARNAUT (ROU) 8-2 in the semifinals. Mammadov got the spot on the Azerbaijan team after European champion Nihat MAMMADLI (AZE) lost at the European OG Qualifier in Baku. And he made the most of it.

He opened his day with a technical superiority 10-1 win over Aleksandrs JURKJANS (LAT), defeated Christopher KRAEMER (GER) with a similar scoreline and stopped Michal TRACZ (POL) 5-1 in the quarterfinals. In the qualifying bout, Arnaut never looked like challenging Mammadov who will now be representing Azerbaijan in Paris.

The other spot at 60kg went to Sadyk LALAEV (AIN) who crushed Dahyun KIM (KOR) 8-0 in just 37 seconds in the other semifinal.

Sahab SHARIATI (AZE)Sahab SHARIATI (AZE) defeated Pavel HLINCHUK (AIN) 1-1 in the 130kg semifinals. (Photo: United World Wrestling / Kadir Caliskan)

Rio Olympic bronze medalist Shariati had to beat up-and-coming Pavel HLINCHUK (AIN) 1-1 in the 130kg semifinal to earn the Paris spot after the two exchange passivity points. Shiariati got the point in the second period to hold the criteria lead. But in his earlier bouts, Shariati defeated Nikolaos NTOUNIAS (GRE) 8-3, rocked Roman KIM (KGZ) 10-0 and held Mantas KNYSTAUTAS (LTU) to 1-1.

Another veteran was looking to earn a spot at 130kg but 38-year-old Heiki NABI (EST) was denied by 34-year-old Alin ALEXUC CIURARIU (ROU). The Romanian managed to qualify for his fourth Olympics after a 1-1 win over Nabi.

Kiryl MASKEVICH (AIN)Kiryl MASKEVICH (AIN) celebrates after beating Turpal BISULTANOV (DEN) in the 87kg semifinal. (Photo: United World Wrestling / Kadir Caliskan)

At 87kg, former world silver medalist Kiryl MASKEVICH (AIN) had to beat another world silver medalist Turpal BISULTANOV (DEN) to earn a ticket to Paris 2024. He scored two turns from par terre in the first period and stopped Bisultanov in the second to post a 5-2 win.

Another world silver medalist who earned a Paris spot was Sergei KUTUZOV (AIN) at 77kg. Perhaps the most dominant wrestler of the day, Kutuzov had two technical superiority wins and an 8-2 victory in the semifinals before the defeated Iuri LOMADZE (GEO) 5-2 in the semifinal.

Aik MNATSAKANIAN (BUL) managed to hold Riu LIU (CHN) in the semifinal 1-1 and the criteria win helped him win the quota for Bulgaria at 77kg. This was his second 1-1 win as he had beaten Paulius GALKINAS (LTU) in the quarterfinal with the same scoreline.

Before those matches, he defeated former world silver medalist Zoltan LEVAI (HUN) 2-1 and Marcos SANCHEZ SILVA (ESP) in his opening bout.

At 67kg, Moldova and Georgia got the Paris 2024 spots with Valentin PETIC (MDA) and Ramaz ZOIDZE (GEO) respectively. Petic defeated Etienne KINSINGER (GER) 3-1 in the qualification bout while Zoidze performed a stunning bodylock to beat Lei LI (CHN) 10-0.

"Everything went as planned," Zoide said. "I had surgery on my shoulder. I wasn’t training and competing for 10 months. I have won the Olympic quota. I have a chance to make my dream come true, but now it’s not just a dream, it’s my goal."

Zoide said that he is happy to have proved his doubters wrong after many doubted if he will return after his injury. 

"Many people didn’t believe that I would make it," he said. "They were saying that my injury was very severe and I didn’t have enough time to recover. Today I proved to everyone that I can do it.  Some people were against me competing here. I read some comments on the internet saying that Zoidze is not ready to compete. Now I am happy to prove that I actually can do it."

Tokyo Olympic fifth-placer Arvi SAVOLAINEN (FIN) will return to the Olympics as he won the spot after beating Yuri NAKAZATO (JPN), a surprise semifinalist at 97kg, 4-2. Nakazato led 2-1 at the break but Savolainen got the par terre and a turn to lead 4-2 and win with that score.

The other wrestler qualifying at 97kg was Artur SARGSIAN (AIN) who broke his arm at the World Championships. Apart from a close 2-1 win in the quarterfinal, Sargsian was in complete control of his bouts including the semifinal in which he beat Lucas LAZOGIANIS (GER) 3-1.

df

RESULTS

60kg Paris Qualification Bouts
Sadyk LALAEV (AIN) df. Dahyun KIM (KOR), 8-0
Murad MAMMADOV (AZE) df. Razvan ARNAUT (ROU), 8-2

67kg Paris Qualification Bouts
Valentin PETIC (MDA) df. Etienne KINSINGER (GER), 3-1
Ramaz ZOIDZE (GEO) df. Lei LI (CHN), 10-0

77kg Paris Qualification Bouts
Aik MNATSAKANIAN (BUL) df. Rui LIU (CHN), 1-1
Sergei KUTUZOV (AIN) df. Iuri LOMADZE (GEO), 5-2

87kg Paris Qualification Bouts
Kiryl MASKEVICH (AIN) df. Turpal BISULTANOV (DEN), 5-2
Lasha GOBADZE (GEO) df. Rafig HUSEYNOV (AZE), 4-1

97kg Paris Qualification Bouts
Arvi SAVOLAINEN (FIN) df. Yuri NAKAZATO (JPN), 4-2
Artur SARGSIAN (AIN) df. Lucas LAZOGIANIS (GER), 3-1

130kg Paris Qualification Bouts
Sabah SHARIATI (AZE) df. Pavel HLINCHUK (AIN), 1-1
Alin ALEXUC CIURARIU (ROU) df. Heiki NABI (EST), 1-1