#DigitalTransformation

United World Wrestling together with N3XT Sports begins the digital transformation process

Monday, July 18, 2022 - 11:26 By United World Wrestling Press

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COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem. 

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: “One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape. 

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada. 

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

#WrestleIstanbul

Stars to follow in Women's Wrestling at World Qualifier

Monday, May 6, 2024 - 08:14 By Vinay Siwach

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ISTANBUL, Türkiye (May 6) -- Mariya STADNIK (AZE) has endured quite a few heartbreaks in her 16-year-long career. The most recent was her fall against Oksana LIVACH (UKR) in the final five seconds of the match. A win would have confirmed a fifth trip to the Olympics for her.

The four-time Olympic medalist will now be in Istanbul for the World OG Qualifier -- the last chance -- in a bid to earn a Paris 2024 quota. It will also put her one step closer to winning an unprecedented fifth Olympic medal, a feat no one has achieved in wrestling.

But Stadnik isn't the only one with so much to fight for in Istanbul.

Two-time European champion Alina HRUSHYNA (UKR) was also seconds away from earning a spot for Paris when Tokyo silver medalist Iryna KURACHKINA (AIN) scored a takedown to beat her. Hrushyna missed the Tokyo flight after suffering an injury two months before the Games.

Now, she will be in Istanbul along with Tokyo bronze medalist Evelina NIKOLOVA (BUL) who is not yet qualified at 57kg. Both will compete for the three spots available along with other top wrestlers like Alyona KOLESNIK (AZE), Giullia PENALBER (BRA), Aurora RUSSO (ITA), Khongorzul BOLDSAIKHAN (MGL), Kateryna ZHYDACHEVSKA (ROU), Olga KHOROSHAVTSEVA (AIN) and Elvira KAMALOGLU (TUR).

In each Olympic weight class, the winner of the semifinals will earn a berth for the Paris Games for their respective countries. The third spot will be earned by the winner of the playoff between the two bronze medalists of the weight class.

This provides an extra opportunity to the wrestler who lost to the two best wrestlers of their respective weight classes. The repechage, bronze-medal bouts and the playoff will be held the next day.

China, which managed three quotas at the Asian OG Qualifier, will be hoping to claim all six spots for Paris as Jia LONG (CHN) and Feng ZHOU (CHN) compete in the 62kg and 68kg respectively.

Ziqi FENG (CHN), Qianyu PANG (CHN), Kexin HONG (CHN) and Juan WANG (CHN) clinched the 50kg, 53kg, 57kg and 76kg spots with the last three coming at the Asian OG Qualifier in Bishkek last month.

For Long, who was in Tokyo, the field at 62kg will be strong. Veranika IVANOVA (AIN), Lais NUNES (BRA), MANSI (IND), Mariana CHERDIVARA (MDA), Kriszta INCZE (ROU) and Nesrin BAS (TUR) are a few wrestlers who can trouble Long.

Bas is an interesting choice by Turkiye as she regularly competes in the 72kg weight class. She was a U23 world champion in the same. But with the 68kg qualification by world champion Buse TOSUN (TUR) and 76kg by European champion Yasemin ADAR (TUR), Bas decided to move down.

At 68kg, Feng will have to raise her game if she wants to represent China in Paris. The weight has 23 wrestlers including the likes of Elis MANOLOVA (AZE), Mimi HRISTOVA (BUL), Linda MORAIS (CAN), Adela HANZLICKOVA (CZE), NISHA (IND) and Alexandra ANGHEL (ROU).

Hristova would be doubly motivated to win a quota in Istanbul after she missed it in Baku. Leading 8-0 against Manola SKOBELSKA (UKR) in the quarterfinal, she got put on the mat by Skobelska and the Ukrainian secured a fall, leaving Hristova heartbroken.

A few European stars have not managed to earn a Paris spot at 53kg. Two-time Olympian Maria PREVOLARAKI (GRE) will be a strong contender to claim one of the three spots at 53kg.

Annika WENDLE (GER), Sztalvira ORSOS (HUN), Zeynep YETGIL (TUR), Mariia VYNNYK (UKR), Mariana DRAGUTAN (MDA) and Jowita WRZESIEN (POL) will be fighting it out for the quotas as well.

Karla GODINEZ (CAN), the favorite at the Pan-Am OG Qualifier, suffered a loss and failed to qualify Canada. But she will be in Istanbul to earn that spot and join her sister Ana who qualified at 62kg. Khulan BATKHUYAG (MGL) will be a strong contender as well.

Among the big names at 76kg, Martina KUENZ (AUT), Anastasiya ZIMIANKOVA (AIN), Yuliana YANEVA (BUL), Samar HAMZA (EGY), Epp MAE (EST), Elmira SYZDYKOVA (KAZ) and Anastasiia SHUSTOVA (UKR) are taking the trip to Istanbul.

Despite all the stars assembling in Istanbul, Stadnik will be the center of attraction. How does a 36-year-old bounce back from her first-ever loss in Europe? Is she still good enough to compete against some of the best in the world? Is she a medal threat for Paris 2024?

A win in Istanbul will answer those questions.