#DigitalTransformation

United World Wrestling together with N3XT Sports begins the digital transformation process

Monday, July 18, 2022 - 11:26 By United World Wrestling Press

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COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem. 

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: “One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape. 

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada. 

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

Development

Wrestling Enters a New Era in Southern Africa with Namib Storm and SADC Open Championships

Wednesday, August 13, 2025 - 13:57 By United World Wrestling Press

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WINDHOEK, Namibia — July 2025 The Namibian Wrestling Federation (NWF), in partnership with United World Wrestling (UWW) and Olympic Solidarity, launched a landmark initiative to boost wrestling development in Southern Africa: the Namib Storm Wrestling Week and SADC Open Championships, held from 30 June to 5 July 2025 at the Windhoek Showgrounds.

Speaking at the official launch in Windhoek, NWF President Colin Steytler emphasized the significance of this new chapter for the sport:

“This is where everything comes together — grassroots, elite, and development levels. It’s the most important step we’ve taken to date in bringing our strategic goals to life.”

A New Benchmark for Regional Wrestling Development

The week-long event featured two core components:

  • REDT – Namib Storm Training Camp (30 June – 3 July)
    This high-performance camp delivered Level 3 Coaching and Level 2 Refereeing Certification under the guidance of UWW instructors — a first for Namibia and a major milestone for the region.

“You can’t grow grassroots wrestling without qualified coaches,” Steytler noted.
Coaches and officials from multiple countries, including Zambia, Zimbabwe, South Africa, and Mauritius, took part in intensive technical sessions.

  • SADC Open Championships (4 July)
    This tournament gathered elite athletes from Angola, South Africa, Zimbabwe, and beyond — many of whom are continental medallists. Importantly, the SADC Open became the first UWW-rated event in Southern Africa, enabling both athletes and referees to earn international exposure without needing to travel abroad.

“This changes the game,” said Steytler. “We can now compete regionally and still gain global recognition — this saves costs and boosts participation.”

NAMAttendees go through the Level 3 Coaching and Level 2 Refereeing Certification under the guidance of UWW instructors. (Photo: United World Wrestling)

Beach Wrestling: Taking the Sport to New Shores

The week concluded on 5 July with a Beach Wrestling showcase, reinforcing UWW’s commitment to accessibility and outreach.

“Beach wrestling will be the only wrestling discipline featured at the 2026 Youth Olympic Games in Senegal,” Steytler reminded. “And we are proud to host Namibia’s first-ever beach wrestling event in Swakopmund on 7 December 2025.”

Beach wrestling, requiring only sand and a rope, offers a practical and inclusive way to expand the sport into rural and underserved communities — a cornerstone of UWW’s vision.

Towards a Self-Sustaining Wrestling Future

The REDT initiative and Namib Storm programme are part of the NWF’s five-year strategy to develop a self-sustainable wrestling ecosystem, bridging the gap between grassroots and elite competition and aiming for future Olympic qualification and medals.

“The Namib Storm Week and SADC Open pull all of our strategic elements together,” said Steytler. “From here, we take what we’ve built back to the regions and expand wrestling further than ever before.”

This event highlights Southern Africa’s growing role in the global wrestling community and reflects UWW’s dedication to regional empowerment, education, and international competition access.