#DigitalTransformation

United World Wrestling together with N3XT Sports begins the digital transformation process

Monday, July 18, 2022 - 11:26 By United World Wrestling Press

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COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem. 

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: “One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape. 

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada. 

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

#UnitedWorldWrestling

UWW decision regarding Chamizo-Bayramov bout

Tuesday, April 23, 2024 - 14:58 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (April 23) -- The United World Wrestling Disciplinary Chamber has decided to suspend, for different periods, the refereeing body and refereeing delegates for the alleged violations during the semifinal bout between Frank CHAMIZO (ITA) and Turan BAYRAMOV (AZE) at the European OG Qualifier 2024 in Baku.

Despite the sanctions, Bayramov remains the winner of the bout as according to Article 53 of the International Wrestling Rules, under no circumstances may the result of a match be modified after the victory has been declared on the mat.

The Disciplinary Chamber, however, asked UWW to place Chamizo as a top seed in the brackets of the next qualifying event, the World OG Qualifier from May 9 in Istanbul.

During the Chamizo-Bayramov bout, Roman PAVLOV was the referee on the mat, Ali M. SAIWAN was the judge and Aleksei BAZULIN was the mat chairman. The referee delegation comprised Kamel BOUAZIZ, Ibrahim CICIOGLU and Casey GOESSL.

The Disciplinary Chamber has decided to suspend both Pavlov and Cicioglu from all their duties until December 31, 2024. Saiwan is suspended from all his duties until September 30, 2024. Mat chairman for the bout Bazulin is suspended from all his duties until June 30, 2024, and the remaining two members of the referee delegation Bouaziz and Goessl have been handed suspensions from all their duties until June 30, 2024.

Bayramov won the bout 8-8 on criteria and earned a Paris Olympic quota for Azerbaijan. However, the Italian Wrestling Federation complained about several refereeing mistakes during this bout and a controverted challenge decision which are deemed to have caused an incorrect final score and outcome of the match.

UWW formed two different panels to review the complaints and statements from each member of the refereeing body and the refereeing delegates were requested and forwarded to the UWW Administration. The refereeing delegates also submitted their co-signed report on the match.
 
The UWW panels reviewed the match and all alleged errors surrounding the match, including the refereeing sequences and scoring, the challenge decision by the refereeing delegates, and as well as the appointment and distribution of responsibilities among the defendants.

Both panels agreed that some actions during the bout were not scored correctly, including not spotting the passivity of the wrestler(s). It also agreed that the refereeing consultations were not efficient, a timing error was made and the challenge consultation suffered major shortcomings in its functioning.

In addition, the panels reported a gross lack of discernment in the assignment of the refereeing body, and in the distribution of the roles during the challenge for this specific match.

UWW is committed and makes continuous efforts to uphold the integrity of the sport.