#DigitalTransformation

United World Wrestling together with N3XT Sports begins the digital transformation process

By United World Wrestling Press

COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem. 

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape. 

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada. 

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

#WrestleBratislava

Adar leads Turkiye's strong show at European Championships

By Vinay Siwach

BRATISLAVA, Slovakia (April 9) -- Yasemin ADAR (TUR) is a step closer to winning her eighth European gold medal. 

The Turkish legend once again reached the European Championships at 76kg after beating Martina KUENZ (AUT) 2-1 in the semifinals. Both wrestler spilt activity clock points but Adar scored a stepout to take a 2-1 lead and win.

Adar will have to beat former world U23 champion Anastasiya ALPYEYEVA (UKR) who pinned Anastasiya ZIMIANKOVA (UWW) in the other semifinal.

Adar led an inspired Turkish team which had three finalists on Wednesday at the European Championships. Turkiye is the defending champions in team title.

At 59kg, Bediha GUN (TUR) defeated defending champion Alyona KOLESNIK (AZE), 3-0, and she will face former world U20 champion Anastasiia SIDELNIKOVA (UWW) who held on for a 6-0 victory over Erika BOGNAR (HUN).

Returning silver medalist Evin DEMIRHAN (TUR) also reached the final. In her semifinal, she won after her opponent Emilia GRIGORE VUC (ROU) suffered an injury mid-bout.

Demirhan built a 9-3 lead and was about to Vuc when the Romanian let out a painful cry. The semifinal was stopped and Demirhan got a victory via injury default. She will face former European champion Oksana LIVACH (UKR) for the gold medal.

In 2019, Livach won the gold medal at the European Championships. But in the six years since then, she has been denied the top of the podium finish at the tournament.

Livach is now has the opportunity to return to the top position in what will be her fourth trip to the final; she has won one and lost two in her career.

She defeated Nadezhda SOKOLOVA (UWW) 3-1 in the semifinal after earning an extra technical point.

One of Ukraine's biggest hopes for the gold medal Oleksandra KHOMENETS (UKR) suffered a big 9-3 loss to Ekaterina VERBINA (UWW) in the 55kg semifinal. Khomenets led 2-1 for the majority of the bout but Verbina got on a single-leg attack, elevated the leg and as Khomenets tried a split defense, Verbina dragged and dropped her on the mat for four.

Another four-pointer in the final 15 seconds ended any hopes for Khomenets as Verbina won 9-3 to book her spot in the final against world bronze medalist Tatiana DEBIEN (FRA) who defeated Mariana DRAGUTAN (MDA) 10-0 in the other semifinal.

The 35-year-old Debien, who has only a bronze medal from 2023 edition in her six European Championships appearances, made it to the final for the first time after putting on a takedown masterclass against Dragutan.

At 68kg, Kateryna ZELENYKH (ROU) booked a spot in the final after her two four-pointers were too much for world bronze medalist Adela HANZLICKOVA (CZE). Zelenykh won 11-3.

She will take on Alina SHAUCHUK (UWW) after she won 2-1 against age-group European champion Manola SKOBELSKA (UKR) in the other semifinal.

RESULTS

Semifinals

50kg
GOLD: Oksana LIVACH (UKR) vs. Evin DEMIRHAN (TUR)

SF 1: Oksana LIVACH (UKR) df. Nadezhda SOKOLOVA (UWW), 3-1
SF 2: Evin DEMIRHAN (TUR) df. Emilia VUC (ROU), via injury

55kg
GOLD: Tatiana DEBIEN (FRA) vs. Ekaterina VERBINA (UWW)

SF 1: Tatiana DEBIEN (FRA) df. Mariana DRAGUTAN (MDA), 10-0
SF 2: Ekaterina VERBINA (UWW) df. Oleksandra KHOMENETS (UKR), 9-3

59kg
GOLD: Anastasiia SIDELNIKOVA (UWW) vs. Bediha GUN (TUR)

SF 1: Anastasiia SIDELNIKOVA (UWW) df. Erika BOGNAR (HUN), 6-0
SF 2: Bediha GUN (TUR) df. Alyona KOLESNIK (AZE), 3-0

68kg
GOLD: Alina SHAUCHUK (UWW) vs. Kateryna ZELENYKH (ROU)

SF 1: Alina SHAUCHUK (UWW) df. Manola SKOBELSKA (UKR), 2-1
SF 2: Kateryna ZELENYKH (ROU) df. Adela HANZLICKOVA (CZE), 11-3

76kg
GOLD: Yasemin ADAR (TUR) vs. Anastasiya ALPYEYEVA (UKR)

SF 1: Yasemin ADAR (TUR) df. Martina KUENZ (AUT), 2-1
SF 2: Anastasiya ALPYEYEVA (UKR) df. Anastasiya ZIMIANKOVA (UWW), via fall

Qualification and morning session blog follows below

13:03: Martina KUENZ (AUT), a three-time European silver medalist, closes out the session with a big 12-0 win over returning silver medalist Catalina AXENTE (ROU). She blasted two double leg throws and two gut wrenches for the points.

12:47: Oksana LIVACH (UKR) into the 50kg semifinal with a 7-0 controlled win over Emma LUTTENAUER (FRA). Livach with a four-pointer in the opening minute and Luttenauer played catch-up after that.

12:40: Anastasiya ALPYEYEVA (UKR) with a fall over age-group world medalist Laura KUEHN (GER) to enter the semifinal at 76kg. She will face Anastasiya ZIMIANKOVA (UWW) who defeated Valeriia TRIFONOVA (UWW) 3-0.

12:20: Adela HANZLICKOVA (CZE) is back into the European semifinals with a 6-3 win over Noémi SZABADOS (HUN). She is looking to become the first Czech woman to win the gold medal at the European Championships.

12:17: Defending champion Yasemin ADAR (TUR) with a big headlock throw for four and then pins Enrica RINDALI (ITA) to get her title defense at 76kg going with a win.

12:15: Defending champion at 59kg Aloyna KOLESNIK (AZE) breaks down Alesia HETMANAVA (UWW) with a spree of takedowns and leads a 6-0 but Hetmanava hits a throw in the final 50 seconds which bring the score to 6-2. She holds Kolesnik in danger positions for the remaining time but fails to secure the fall. Hetmanava wins 7-2

12:05: Defending champion and Paris bronze medalist Buse TOSUN (TUR) falls to Alina SHAUCHUK (UWW) 3-2 at 68kg. Shauchuk had one takedown which was enough for the two technical points Tosun scored.

11:55: World silver medalist Oleksandra KHOMENETS (UKR) fell behind 2-0 at the break after Beatrice FERENT (ROU) countered her attack for two points in their 55kg quarterfinal. However, Khomenets, searching for first senior European title, hits a four-point and then gets countered for exposure. She holds a 4-4 criteria lead before winning the bout 8-4 and enters the semifinals.

11:46: Three-time European U20 champion and two-time European U23 silver medalist Manola SKOBELSKA (UKR) needed a late stepout against Kendra DACHER (FRA) to win 6-5 at 68kg. Skobelska, making her debut at senior Europeans, scored a four-point throw to lead Dacher 4-3 but Dacher got a takedown to reclaim the lead 5-4. A stepout gave Skobelska 5-5 criteria lead which Dacher failed to break. France challenged after the time and a lost challenge added another point to Skobelska's score.

11:35: Kateryna ZELENYKH (ROU) with a move four to work up a 6-0 lead before securing the fall over Sophia SCHAEFLE (GER) at 68kg in a minute and 12 seconds.

11:30: Emilia VUC (ROU), former world silver medalist and European medalist, takes a minute and 13 seconds to roll to a 10-0 victory over Maria LEORDA (MDA) at 50kg.

11:23: Bediha GUN (TUR) gets two activity clock points and she manages to beat Aurora RUSSO (ITA) 2-1. Russo's one point also came from the activity clock.

11:15: Beatrice FERENT (ROU) kept Elnura MAMMADOVA (AZE) in danger position for more than two minutes and secured a 3-2 win at 55kg. Mammadova could not sneak out of the double-arm lock.

11:10: A couple of heartbreaks for local wrestling fans as Sophia SCHAEFLE (GER) pins Michaela SEBOEKOVA (SVK) at 68kg and Alina FILIPOVYCH (UKR) destroys Lara GORCS (SVK) 10-0 at 59kg.

11:00: World and returning bronze medalist Adela HANZLICKOVA (CZE) begins with an 11-0 technical superiority win over Tindra SJOEBERG (SWE) at 68kg. 

10:50: Two quick finishes at 68kg on Mat A, Alina SHAUCHUK (UWW) with a technical superiority win over Albina DRAZHI (ALB) and then Kendra DACHER (FRA) follows the same script against Nerea PAMPIN BLANCO (ESP) in the next match.

10:30: Day three here at the European Championships. We will have the repechage of the Freestyle and quickly move to Women's Wrestling in 50kg, 55kg, 59kg, 68kg and 76kg.