#DigitalTransformation

United World Wrestling together with N3XT Sports begins the digital transformation process

By United World Wrestling Press

COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem. 

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape. 

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada. 

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

#JapanWrestling

Paris champ Kiyooka sets up clash with Tanabe, Motoki faces Ozaki

By Ken Marantz

TOKYO (June 21) -- Before his astonishing run to an unlikely Olympic title, Kotaro KIYOOKA was the one doing the chasing. Now at the forefront and looking over his shoulder, he sees a familiar face bearing down on him whom he now has to confront.

Paris Olympic champion Kiyooka advanced to the freestyle 65kg final at the Meiji Cup All-Japan Championships on Saturday, where he will face former Nippon Sport Science University teammate Kaisei TANABE with a ticket to this year's World Championships on the line.

Kiyooka is one of three Paris gold medalists, along with Sakura MOTOKI at women's 62kg and Nao KUSAKA at Greco 77kg, who are making their full-fledged returns to the mat at the Meiji Cup, the second of Japan's two domestic qualifiers for the World Championships in Zagreb in September.

Both Motoki and Kusaka advanced with little trouble to Sunday's finals at Tokyo Metropolitan Gym, with Motoki setting up a highly anticipated clash with Paris 68kg bronze medalist Nonoka OZAKI -- whom she beat out for the spot in Paris at 62kg but is intent on reclaiming that weight class.

Kotaro KIYOOK (JPN)Kotaro KIYOOKA, left, ended up scoring 4 points off this scramble in his semifinal match at freestyle 65kg with Yuto NISHIUCHI. (Photo: Takeo Yabuki / wrestling-spirits.jp)

Unlike the other two, Kiyooka has never been to a senior World Championships. Standing in his way is a formidable opponent in Tanabe, two years his junior who is coming off an impressive victory at the Asian Championships in March in Amman, Jordan. Tanabe only moved up to 65kg last year, and the two had not crossed paths before.

Following the Olympics, Kiyooka spent some time (with Kusaka) competing in the German Bundesliga. But the Meiji Cup marks his first high-level competition since Paris.

"It's been awhile since I've been in an official tournament," the 24-year-old Kiyooka said. "Looking ahead to the Los Angeles Olympics, I'm still a long way away. What's important at this tournament is to come out with a victory.

"I have to make adjustments and prepare mentally for tomorrow. It's not just a one-and-done final, there is also a playoff so I can make it to the World Championships."

Tanabe, the son of NSSU coach and 2004 Olympic bronze medalist Chikara TANABE, captured the title at the first domestic qualifier for the world team, the Emperor's Cup All-Japan Championships in December, in Kiyooka's absence.

As such, Kiyooka will not only have to beat him on Sunday in the final, but again in a playoff to be held at the end of the session.

As an indication of the depth of Japan in the weight class, even with the retirement of Tokyo Olympic champion Takuto OTOGURO, both Kiyooka and Tanabe had to get over tough hurdles to make the championship match.

In the semifinals, Kiyooka struggled to break through the defenses of two-time world U20 champion and current NSSU star Yuto NISHIUCHI. In the end, he used counters to great effect in an 8-1 win, scoring 4 by stepping over during a scramble and 2 more defending against a single leg.

"I'm not usually the type who scores big points," Kiyooka said. "But I have built myself up physically after the Olympics and I think the result was that I could get the big point."

In his opening match, Tanabe needed a stepout with 20 seconds left to get past Shinnosuke SUWAMA 5-4, before topping Ryuto SAKAKI 5-0 to make the final.

While Kiyooka is a bit unsettled about having a target on his back, he seems ready to face whatever comes his way.

"Up to now, it's always been the reverse situation," he said. "I never had the feeling that I was being chased. But I don't want to lose. As being among those who is aiming for the Los Angeles Olympics, I want to be a big barrier for the others. If you give them an opening, they will use it. I don't want to show them any gaps."

Sakura MOTOKI (JPN)Sakura MOTOKI pries over Shirin TAKEMOTO en route to a 10-0 win in their women's 62kg semifinal. (Photo: Takeo Yabuki / wrestling-spirits.jp)

As surprising as Kiyooka's run to gold in Paris was, the bigger shock likely came during the qualifying process when an underrated Motoki, who was "only" a world bronze medalist at 59kg, had the audacity to move up and challenge the highly touted Ozaki at 62kg.

But the 2022 world U20 champion believed in herself, and keeps making believers of others. She returned to competition earlier this year in order to qualify for the World U23 Championships.

Victories at the U23 and senior worlds will make her just the third person in history to achieve the "Golden Grand Slam" of Olympic gold combined with all four world age-group titles.

On Saturday, Motoki's toughest test in advancing to the final came in the opener, when she used a low single to score a takedown in each period of a 5-0 win over two-time world U23 champion Yuzuku INAGAKI.

"She has a good defense," Motoki said. "Being able to get through a tough match really boosts my confidence. When you're an Olympic champion, it's only natural that [opponents] try to come up with a strategy against you.

"In that light, I have to figure out a way to become stronger from the start of Olympic qualifying. That's still under development."

Like Kiyooka, Motoki will have to beat the Emperor's Cup champion twice to secure a place on the world team, and Ozaki won't make it easy.

"She's a really strong wrestler," Motoki said. "I will have to summon up all of my power and try my best."

Nao KUSAKA (JPN)Nao KUSAKA sets up a 4-point overhead lift of Naoki KADODE during their semifinal at Greco 77kg. (Photo: Takeo Yabuki / wrestling-spirits.jp)

At Greco 77kg, Kusaka chalked up a pair of technical falls to advance to the final, where he will face the Emperor's Cup champion in Kodai SAKURABA, a 2022 Asian bronze medalist whom he aced out in the qualifying for Paris.

In the semifinals, Kusaka romped to a 12-1 victory over Naoki KADODE. After giving up a stepout, he came back with three of his own. Then he got behind and dropped backwards for 4, then ended the match with a 4-point lift at 2:04.

In other weight classes that will finish with medal matches on Sunday, longtime rivals and former NSSU teammates Katsukai ENDO and Kyotaro SOGABE set up their latest clash in the final at Greco 67kg.

Asian bronze medalist Endo, the Emperor's Cup champion, defeated 2021 world bronze 63kg medalist Kensuke SHIMIZU 7-3 in the semifinals, while Paris Olympian Sogabe rallied for a 13-6 win over 2023 world U23 bronze medalist and fellow NSSU alum Haruto YABE.

With Paris bronze medalist Yui SUSAKI still on post-Olympic hiatus, Remina YOSHIMOTO remained on track for a shot at a second world title at women's 50kg when she stormed to 10-0 victories over a pair of teenagers. She will face Umi ITO in a repeat of the Emperor's Cup final, which she won 3-2.

Emperor's Cup champion Rin SAKAMOTO, who has taken the rare collegiate path of going to the United States to compete at Oklahoma State University, advanced to the final at Freestyle 57kg and a showdown with Kento YUMIYA.