#DigitalTransformation

United World Wrestling together with N3XT Sports begins the digital transformation process

Monday, July 18, 2022 - 11:26 By United World Wrestling Press

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COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem. 

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: “One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape. 

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada. 

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

#WrestleSamokov

U20 World Championships Day 6 Greco-Roman Highlights

Friday, August 22, 2025 - 06:56 By Vinay Siwach

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U20 World Championships Live: The sixth day of the U20 World Championships will see only Greco-Roman action in the morning session. The weight classes in action are 55kg, 67kg, 72kg and 97kg.

WATCH LIVE | LIVE MATCH ORDER | DAY 6 RESULTS

14:20: Payam AHMADI BALOOTAKI (IRI) wins a thrilling 6-4 win over Ivan SOLOMIN (UWW) in the 55kg quarterfinals. Solomin was leading 4-4 on criteria but Ahmadi Balootaki get his head under Solomin's arm and gets the takedown in the final 10 seconds to win.

14:15: Mate VEGH (HUN) had a decent 5-2 lead over Arionas KOLITSOPOULOS (GRE) but falls 6-5 in the 72kg quarterfinals. Kolitsopoulos with a bodylock and throw for four. Hungary challenge for the points but clear four-pointer. Kolitsopoulos with the sword celebrations.  

14:05: Turan DASHDAMIROV (AZE) with two big four pointers from par terre in each period to beat Nazarii BABINSKYI (UKR) 10-0 and advance to the 55kg semifinals.

13:50: Yehor YAKUSHENKO (UKR) with a fall over Sebastian WARCHOL (POL) at 97kg after building a 9-0 lead. Yakushenko now faces Darius KIEFER (GER) in the semifinals. Yakushenko has a 2-1 head-to-head lead against Kiefer but lost their latest bout in the European U20 final

13:30: Erzu ZAKRIEV (UWW) is on a mission. He beats Mingun JEONG (KOR) via technical superiority and enters the 67kg final, chasing a second straight world U20 title.

13:12: 2024 world U17 champion Turan DASHDAMIROV (AZE) hangs on for a 9-9 criteria victory over Anil MOR (IND) in a wild 55kg bout. Dashdamirov scored a big four and then got two points for Mor's leg foul. Mor scored three takedowns and a turn to make it 9-8 and then got a par terre position to make it 9-9. But he can't break the criteria despite more than a minute remaining. Dashdamirov wins 9-9.

13:05: Ilia KOMAROV (UWW) has not trouble in turning Gor AYVAZYAN (ARM) three times from par terre and win his 97kg bout 8-0. Ayvazyan is injured and had to be carried off the mat.

12:55: Darius KIEFER (GER) with a four-pointer in his 10-0 win against Nurassyl AMANALY (KAZ) and enter the quarterfinal at 97kg.

12:30: Joel ADAMS (USA) can't repeat his heroics from his first match and drops his 1/8 final against Arionas KOLITSOPOULOS (GER), 4-1, at 72kg. Kolitsopoulos is looking to add a U20 world title to his U17 one.

12:25: Anri KHOZREVANIDZE (GEO) drops his 67kg 1/8 final against Gholamreza ABDOVALI (IRI) after a challenge costs him point. Khozrevanidze got the first par terre and Abdovali got the second. According to the new rule in Greco, Khozrevanidze had the criteria. However, Georgia challenged and lost and lost the criteria as well. Abdovali defended his 2-1 lead to win.

12:15: Erzu ZAKRIEV (UWW) with a headlock throw for four and then takedowns in the second period as he beats Takaku SUZUKI (JPN), 10-2, and advance to the quarterfinal at 67kg.

11:45: Anil MOR (IND), gold medal from the Ulaanbaatar Open Ranking Series, starts with an 8-0 win over Yordan TOPALOV (BUL). After a 4-0 lead, Mor hit a bodylock throw for four points to win at 55kg.

11:30: Defending 97kg champion at Yehor YAKUSHENKO (UKR) has no problem is seeing off Pavel SAVITSKI (UWW), 8-0, with three turns. He can face Darius KIEFER (GER) in the semifinals

11:15: Returning silver medalist and European U20 champion Darius KIEFER (GER) starts his 97kg campaign with 9-0 technical superiority victory over Salakhidin AKNAZAROV (KGZ). Kiefer lost to Yehor YAKUSHENKO (UKR) in the final last year.

11:10: Joel ADAMS (USA), a 2022 world U17 champion, mounts a comeback in the second period and beats Rabil ASKEROV (UWW), 12-4, and book a bout against 2023 world U17 champion at 71kg Arionas KOLITSOPOULOS (GRE) after the Greece wrestler beats Ahmadreza MOHAMADIAN (IRI), 3-1.

10:55: Zhantoro MIRZALIEV (KGZ), Asian U20 champion at 67kg, smashes Ihar ZVARYKIN (UWW), 9-0, and reaches the 1/8 final.

10:45: European U23 champion Anri KHOZREVANIDZE (GEO) hits a suplex from par terre and then a takedown in the second period to win 8-0 against Martin CICHY (CZE) and advance at 67kg.

10:35: World U20 champion at 63kg Erzu ZARIEV (UWW) starts his campaign at 67kg with a technical superiority win over Pavel ALEXE (ROU).

10:30: Faraim MUSTAFAYEV (AZE) breaks down Narek GRIGORIAN (AZE) and scores a takedown in the second period to win 3-1 at 67kg.

10:20: Takaku SUZUKI (JPN) did not get any  par terre position as Otto BLACK (USA) was awarded both. However, Suzuki, down 4-0, blocked a turn attempt from Black and then scored three trap-arm guts to win 8-4 at 67kg.