#DigitalTransformation

United World Wrestling together with N3XT Sports begins the digital transformation process

Monday, July 18, 2022 - 11:26 By United World Wrestling Press

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COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem. 

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: “One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape. 

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada. 

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

#wrestlebishkek

Asian Championships Day 5 Greco-Roman Finals Set

Monday, April 15, 2024 - 05:34 By Ken Marantz & Vinay Siwach

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BISHKEK, Kyrgyzstan (April 15) -- The Asian Championships moves on to Greco-Roman with five weight classes in action. All eyes will be on world champion and birthday boy Akzhol MAKHMUDOV (KGZ) who won his first Asian title in 2018 at the same arena.

WATCH LIVE | LIVE MATCH ORDER | DAY 4 REPORT

The finals for the five Greco-Roman weight class

55kg: Poya DAD MARZ (IRI) vs. Yu Chol RO (PRK)

63kg: Ayata SUZUKI (JPN) vs. Yerzhet ZHARLYKASSYN (KAZ)

77kg: Nao KUSAKA (JPN) vs. Akzhol MAKHMUDOV (KGZ)

87kg: Naser ALIZADEH (IRI) vs. Nursultan TURSYNOV (KAZ)

130kg: Amin MIRZAZADEH (IRI) vs. Lingzhe MENG (CHN) 

14:30: Minseok KIM (KOR) denies Lingzhe MENG (CHN) a shot against Amin MIRZAZADEH (IRI) as he wins the 130kg semifinals 1-1. Kim got the par terre advantage in the second period to lead 1-1 on criteria. Kim was warned for passivity but Meng asked to resume in standing. Meng failed to score despite Kim's extreme passive wrestling.

14:24: Once again, Amin MIRZAZADEH (IRI) showed the perils of allowing him the first shot at par terre. Erlan MANATBEKOV (KGZ) seemed helpless as the defending champion reeled off four rolls in succession to win their 130kg semifinal 9-0 in 1:44.

14:20: Naser ALIZADEH (IRI) sets up last year's final rematch with Nursultan TURSYNOV (KAZ) after beating Masato SUMI (JPN) 1-1 in the 87kg semifinals. Alizadeh got the par terre advantage in the second period to take the criteria win.

14:13: Nursultan TURSYNOV (KAZ), still going strong at 33, will get a chance to win an Asian gold at 87kg a decade after his last after executing two big throws from par terre for a 9-0 victory over Rahimjon UZOKOV (UZB). He will see in a few minutes if he will get a rematch with Naser ALIZADEH (IRI), who beat him in last year's final.

14:05: Nao KUSAKA (JPN) was surprised by Yeonghun NOH (KOR) with a headlock throw for four but he kept his calm and scored nine points via stepouts and fleeing and two takedowns to win 13-4 and set up a final against Akzhol MAKHMUDOV (KGZ).

14:04: Reigning champion Akzhol MAKHMUDOV (KGZ) gave the packed crowd what they came to see, spectacularly tossing Amir Ali ABDI (IRI) twice for 5 points in a 12-2 victory to make the 77kg final. Makhmudov was trailing 2-0 and in the bottom of par terre when he turned it all around, stepping over on a reverse body lift attempt by Abdi. From there he gained a reverse lock himself, and tossed the Iranian like a rag doll not once, but twice.

13:59: After taking home two bronze medals in 2021 and 2022, Ayata SUZUKI (JPN) will get a chance to fight for a gold after knocking off defending champion Iman MOHAMMADI (IRI) with a come-from-behind 11-4 victory in the 63kg semifinals. With Mohammadi leading 2-0, Suzuki attempts a front headlock throw, but Mohammadi isn't fooled and lands on top for 2 to take a 4-0 lead into the second period. Suzuki gets his chance at par terre and takes advantage, scoring three rolls. He later adds a takedown and a stepout, with a fleeing point tacked onto the latter.

13:50: A big arm throw from Yerzhet ZHARLYKASSYN (KAZ) to take a 4-0 lead against Chan KIM (PRK) and he adds a stepout in the second period to make it 5-0. Kim with a par terre and roll to cut it to 5-3 but fails to stop Zharlykassyn from winning.

13:42: Defending champion Poya DAD MARZ (IRI) with a gut wrench late in the second period to claim a 3-2 win over Taemin KIM (KOR). The first two par terre were awarded to Kim but Dad Marz got the third which has no points but an advantage on top.

13:39: Yu Chol RO (PRK) manhandles two-time world bronze medalist Jasurbek ORTIKBOEV (UZB) 10-1 to earn a place in the 55kg final.

The semifinals for the session begin at 13:30

13:17: Nursultan TURSYNOV (KAZ), the losing finalist at 87kg last year to Alizadeh, makes short work of Seunghwan LEE (KOR), storming into the semifinals with a 9-0 win in 1:31.

13:16: Two reigning champions from Iran post wins on adjacent mats to advance to the semifinals. World champion Amin MIRZAZADEH (IRI) scored three quick rolls from par terre to finish off an 8-0 victory Islomjon RAKHMATOV (UZB) in just under two minutes at 130kg, and a few minutes later, Naser ALIZADEH (IRI) topped Atabek AZISBEKOV (KGZ) 8-1 at 87kg.

13:08: Chan KIM (PRK) knocks off world 60kg bronze medalist Islomjon BAKHRAMOV (UZB) 3-1 to advance to the 63kg semifinals. Kim gets the gut wrench from par terre, then doesn't budge when he is put on the bottom.

12:58: World bronze medalist Poya DAD MARZ (IRI) moves a step closer to a second straight gold at 55kg, scoring three rolls with a front headlock from par terre in the first period, then hanging on for a 7-2 win when Sajjad ALBIDHAN (IRQ) tries the same technique in the second.

12:52: Lingzhe MENG (CHN), the losing finalist at 130kg last year, begins his campaign with a 6-0 victory over Ali AL SHARUEE (IRQ).

12:52: Minseok KIM (KOR) with a 5-1 victory over Ganzolboo BUYANTOGTOKH (MGL) to advance to the 130kg semifinals. He will face second seed Lingzhe MENG (CHN) for a spot in the final.

12:47: World 77kg bronze medalist Nao KUSAKA (JPN), aiming to eventually avenge a close semifinal loss to Makhmudov at the World Championships, finishes off a 10-0 victory over Doniyorkhon NAKIBOV (UZB) with a 4-point front body lock throw.

12:42: World champion Akzhol MAKHMUDOV (KGZ) dodges a bullet and Kyrgyzstan breathes a sigh of relief! In a battle of Asian champions from 2023, Makhmudov scores 2 with a lift in his second time in par terre to pull off a 3-3 victory over Ibragim MAGOMADOV (KAZ) in the 77kg quarterfinals. Makhmudov couldn't budge Magomadov, the 72kg champion last year, in par terre in the first period, while Magamadov got a gut wrench when it was his turn.

12:40: Yu Chol RO (PRK) got a huge throw over Ulan MURATBEK UULU (KGZ) for a 10-2 win at 55kg but Kyrgyzstan challenged for a leg four. A review confirms it but Ro ultimately gets a takedown and gut to win 10-2.

12:36: Asian Games silver medalist Ayata SUZUKI (JPN) powers to a 9-0 victory over Asian U23 champion Haodong TAN (CHN) to advance to the 63kg semifinals. Suzuki gets four points from par terre to take a 5-0 lead into the second period, where he scores a takedown and gut wrench to end it.

12:30: World bronze medalist Jasurbek ORTIKBOEV (UZB) starts his 55kg campaign with a 10-1 against Nurzat KABDYRAKHIMOV (KAZ). A solid show of gut wrenches from par terre in the second period.

12:29: Iman MOHAMMADI (IRI) gets the defense of his 63kg title off to a good start,  defeating Karrar ALBIDHAN (IRQ) 9-0 to advance to the semifinals. Mohammadi scores a takedown and gut wrench, a stepout and another takedown to lead 7-0 in the first period. He finishes it off with a takedown in the second.

12:23: Amir Ali ABDI (IRI) with six stepouts in his 8-0 win over SAJAN (IND) at 77kg. Relentless from Abdi!

12:23: Mansur SHADUKAYEV (KAZ) hits a nice lateral drop for such a big man, and comes out a 5-2 winner over Aybegshazada KURRAYEV (TKM) to advance at 130kg.

12:12: 40-year-old Eduard BABENOSHEV (TJK) managed to be on the mat and even lead 9-8 against Ganzolboo BUYANTOGTOKH (MGL) but he injured his foot and was ruled ineligible to continue at 130kg.

12:11: Islomjon BAKHRAMOV (UZB), looking to repeat a golden sibling double with brother Ilkhom that they accomplished in 2019, gives up the lead, but comes back with a takedown and stepout in the final minute to beat Dastan KADYROV (KGZ) 8-5 at 63kg. Bakhramov was leading 5-0 when Kadyrov scored a pair of gut wrenches to go ahead 5-5 on criteria.

12:09: Atabek AZISBEKOV (KGZ), a three-time medalist aiming for his first gold, rolls to a 9-0 victory over Turbold GANBOLD (MGL) at 87kg.  

12:07: Dokyung JUNG (KOR) got two points from par terre in the first period and Yerzhet ZHARLYKASSYN (KAZ) managed to throw Jung from par terre in the second for which he got four points. However, Jung challenged the call but lost as the judges confirmed the four-point move. Zharlykassyn led 6-4 with under two minutes left and he held on to that lead till time expired.

11:57: Sajjad ALBIDHAN (IRQ) storms to a quick 8-0 victory over two-time bronze medalist Arjun HALAKURKI (IND) at 55kg. He will next face defending champion Poya DAD MARZ (IRI).

11:55: Nurzat KABDYRAKHIMOV (KAZ) scores all of his points countering throws in a 8-7 victory over  Kagetora OKAMOTO (JPN) at 55kg. That included a 4-pointer that played a role as it was the key criteria when the Japanese came back from an 8-2 deficit but needed more than a stepout to win.

11:43: Yu Chol RO (PRK) comes out all guns blazing in his 55kg qualification bout against Baosheng HUANG (CHN) and gets a 10-2 win. He uses front headlock exposure to score his points

11:41: Ibragim MAGOMADOV (KAZ), the 2023 champion at 72kg, has the opening match on Mat B at 77kg. He fights off a headlock throw by Temuulen ENKHTUYA (MGL) for a takedown, then rolls twice for a 6-0 lead. The Mongolian challenges for a missed throw, but it is denied. There is no score in the second period, and Magamodov wins 7-0 to earn a place in the quarterfinals against defending champion Akzhol MAKHMUDOV (KGZ). 

11:30: After a memorable day with Aisuluu TYNYBEKOVA (KGZ) winning the gold medal, the Kyrgyzstan fans will be cheering for Akzhol MAKHMUDOV (KGZ) as Greco-Roman kicks off at the Asian Championships.