#DigitalTransformation

United World Wrestling together with N3XT Sports begins the digital transformation process

Monday, July 18, 2022 - 11:26 By United World Wrestling Press

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COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem. 

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: “One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape. 

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada. 

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

#wrestlebishkek

Asian Championships Day 3 Women's Wrestling Finals Set

Saturday, April 13, 2024 - 04:33 By Ken Marantz & Vinay Siwach

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BISHKEK, Kyrgyzstan (April 13) -- Women's Wrestling at the Asian Championships with Japan hoping to win all five gold medals. Yui SUSAKI (JPN), Moe KIYOOKA (JPN), Risako KINJO (JPN), Nonoka OZAKI (JPN) and Yasuha MATSUYUKI (JPN) will be the five Japanese wrestlers in action.

WATCH LIVE | LIVE MATCH ORDER | DAY 2 REPORT

Here are the finals for tonight

50kg
Yui SUSAKI (JPN) vs. Ziqi FENG (CHN)

55kg
Moe KIYOOKA (JPN) vs. Kyong Ryong OH (PRK)

59kg
Qi ZHANG (CHN) vs. Anudari BATKHUYAG (MGL)

68kg
Nonoka OZAKI (JPN) vs. RADHIKA (IND)

76kg
Aiperi MEDET KYZY (KGZ) vs. Yuanyuan HUANG (CHN)

14:19: Aiperi MEDET KYZY (KGZ) avenges a loss from last year's final with a 5-1 victory over Elmira SYZDYKOVA (KAZ) in the 76kg semifinals in which she got some help from a Kazakhstan challenge. Medet Kyzy was leading 1-1 on criteria from a pair of activity points when she was put on the clock again. She scores a takedown much to the delight of the home crowd, then goes for a gut wrench. Medet Kyzy gets stopped midway through, and the Kazakh side challenges, thinking they should have gotten 2. Instead, Medet Kyzy is awarded 2 for exposure in a challenge "won" by the opponent.

14:16: Yuanyuan HUANG (CHN) with takedowns in each period to see off Yasuha MATSUYUKI (JPN) 4-0 and reach the 76kg final.

14:04: RADHIKA (IND) into the final at 68kg a fall over local star Gulnura TASHTANBEKOVA (KAZ). She gets Nonoka OZAKI (JPN) as her opponent for the gold medal.

14:04: Nonoka OZAKI (JPN) is having no trouble with the extra weight at 68kg, storming to a 10-0 victory in 1:28 over world silver medalist Delgermaa ENKHSAIKHAN (MGL) to make the final. She will be looking to add to the Asian gold she won at 62kg in 2022.

13:58: While the 14-3 score doesn't show it, Anudari BATKHUYAG (MGL) and Diana KAYUMOVA (KAZ) had a wild match in which the Kazakh wrestler kept trying to hit a four-pointer but it was Batkhuyag who got the big throws and points. The Mongolian wins 14-3 and advances to the 59kg final.

13:55: World champion Qi ZHANG (CHN) follows up her victory over Japanese star Risako KAWAI (JPN) with a 10-0 rout of  Dilfuza AIMBETOVA (UZB) to advance to the 59kg final. Zhang shrugs by Aimbetova for a takedown, which she follows with two gut wrenches. A snap-down takedown then sets her up for another gut wrench that ends the match after 1:06.

13:51: Moe KIYOOKA (JPN) advances to her first senior Asian final with a 10-0 win over Dulguun BOLORMAA (MGL) at 55kg. Kiyooka opens with a low single-leg takedown for the lone score of the first period. She continues to attack at ankle level and chalks up four more takedowns to finish off the match with 23 seconds to spare.

13:44: Into the final at 55kg is Kyong Ryong OH (PRK). She rolls to an 11-0 win over Zulfiya YAKHYAROVA (KAZ) and will face Moe KIYOOKA (JPN) for the gold medal.

13:36: Ziqi FENG (CHN) sets up a final against Yui SUSAKI (JPN) at 50kg after destroying world silver medalist Otgonjargal DOLGORJAV (MGL) 11-0 in the semifinal. A strong statement from Feng who lost 8-2 against Susaki in the World Championships semifinal.

13:33: World and Olympic champion Yui SUSAKI (JPN) will get a shot at her first Asian title since 2017 after cruising to a 10-0 win over Thi NGUYEN at 50kg. Susaki opens with a front headlock roll for 2, then adds a double-leg takedown. From there she applies a lace lock, and three quick rolls and it's all over in just over a minute. 

The semifinals in the women's wrestling will begin at 13:30 local time

13:00: Yasuha MATSUYUKI (JPN), a 2022 world U23 bronze medalist, scores a takedown with 20 seconds left to defeat Zagardulam NAIGALSUREN (MGL) 4-4 on criteria in their 76kg quarterfinal. Naigalsuren had gone ahead with a takedown just over a minute earlier.

12:51: World silver medalist and three-time Asian medalist Delgermaa ENKHSAIKHAN (MGL) wastes little time in disposing of Hyeongyeong PARK (KOR), scoring a takedown and arm-barring her over for a fall in 48 seconds and meeting with Nonoka OZAKI (JPN) in the 68kg semifinals.

12:48: Moe KIYOOKA (JPN), the 2023 world U23 champion, takes out the reigning Asian U23 champion Min ZHANG (CHN) 5-1 to make the 55kg semifinals. Kiyooka gets an activity point in the first period. In the second, Zhang gets in deep on a single, but Kiyooka forces a stalemate. The Japanese comes back with a double-leg takedown, and Zhang responds with a stepout with a minute left. Kiyooka spins behind on a poor shot by Zhang to make it 5-1.

12:39: Dulgunn BOLORMAA (MGL), who completed the full set of Asian medals by winning the gold in 2021, posts a 4-0 victory over Madina USMONJONOVA (UZB) to advance to the 55kg semifinals.

12:39: Returning from her injury at the World Championships, Aiperi MEDET KYZY (KGZ) with a solid showing in the quarterfinal against Priya MALIK (IND) at 76kg. Malik was put on the activity clock in the first period before Medet Kyzy got the takedown to lead 3-0 at the break. Malik did get close to scoring a takedown thrice but failed to finish the move. Medet Kyzy moves into the semifinal with a 3-1 win.

12:30: World silver medalist Otgonjargal DOLGORJAV (MGL) trailed Irina ZHANIBEKOVA BORISSOVA (KAZ) 4-4 on criteria but Dolgorjav hits a four to take an 8-4 lead. Borissova with a reversal but loses her steam in the match to go down 12-5 at 50kg

12:29: Thi NGUYEN (VIE) scores a victory by fall over Miseon KWON (KOR) in their 50kg quarterfinal. Her reward is a clash with Susaki in the semifinals. 

12:25: Another thriller involving a Kyrgyz wrestler revs up the crowd, but ends up going the opposite way. In a back-and-forth match, Tancholpon KYBALBEKOVA (KGZ) scores a stepout against Dilfuza AIMBETOVA (UZB) with 10 seconds left for what appears to be a 6-6 win on criteria. But a challenge overturns the call and gives Aimbetova the point.

12:22: Did Yui SUSAKI (JPN) just survive a scare there? The world champion got a 2-0 lead after Yong Ok HWANG (PRK) was called passive in both periods. Hwang got attacking in the last minute but Susaki kept her at bay. With 12 seconds remaining on the clock, Hwang got a stepout and got Susaki in the zone but the Japanese got on her knees and stopped Hwang. A desperate attempt from Hwang for a front roll but Susaki blocks it to win 4-1 at 50kg.

12:21: Elmira SYZDYKOVA (KAZ) gets the defense of her 76kg title started by using a headlock trip to throw Seoyeon JONG (KOR) onto her back and score a quick fall to advance to the semifinals.

12:17: Returning bronze medalist and world bronze medalist Ziqi FENG (CHN) advances to the 50kg semifinals with a victory by fall over Shivani PAWAR (IND). She is in the opposite bracket as Yui SUSAKI (JPN).

12:13: RADHIKA (IND), a silver medalist at 65kg in 2022, rolls into the 68kg semifinals with a 12-2 victory over Albina KAIRGELDINOVA (KAZ)

12:12: Kyong Ryong OH (PRK) with a 10-0 win at 55kg against Aruuke KADYRBEK KYZY (KGZ). Next up on Mat C is Yui SUSAKI (JPN) at 50kg against Yong Ok HWANG (PRK)

12:08: In the marquis match of the session, two-time Olympic champion Risako KINJO (JPN) faces reigning world champion Qi ZHANG (CHN) in their opening match at 59kg. Kinjo (formerly KAWAI) gets an activity point for the lone score of the first period as neither takes any risks. In the second period, Zhang gets an activity point and then fends off Kinjo's attacks for a 1-1 victory. It was Kinjo's first international match since winning the 57kg gold at the Tokyo Olympics, after which she got married and gave birth. She moved up to 59kg after failing to make Japan's team to the Paris Olympics.

12:03: Gulnara TASHTANBEKOVA (KGZ) thrills the home crowd when trailing 6-1 to Po Gyong RI (PRK), she throws her to her back with a whirling back trip and records the fall for a spot in the 68kg semifinals.

12:00: A minute and seven seconds to win her international debut bout at 68kg for Nonoka OZAKI (JPN)! She rolls to a 10-0 win over Zelu LI (CHN).

11:58: Anudari BATKHUYAG (MGL) with a pin over Pushpa YADAV (IND) at 59kg. Yadav left it too late and broke down in the second period.

11:52: Moe KIYOOKA (JPN), the 2022 world U20 and U23 champion at 55kg, gets her campaign started in her first senior Asian Championships with a 9-0 victory over TAMANNA (IND), last year's Asian U23 silver medalist at 53kg. Kiyooka will next face the reigning Asian U23 champion Min ZHANG (CHN).

11:48: Priya MALIK (IND), the U20 world champion and returning bronze medalist, starts her Asian Championships with a 10-0 win over Valentina TORENIYAZOVA (UZB) at 76kg in just two minutes.

11:43: Shivanee PAWAR (IND), a 2021 world U23 silver medalist, falls into a surprising six-point hole against Samnang DIT (CAM) in her opening match at 50kg, but fights back to tie the score, then records a fall to advance to the quarterfinals.

11:40: On her comeback after five years, Yong HWANG (PRK) wins 4-0 against Jasmina IMMAEVA (UZB) at 50kg. Hwang is looking to better on the bronze medal she won at the 2019 Asian Championships in Xi'an. 

11:30: A late start to the third day of the Asian Championships as the number of matches is less today. Some of the biggest names in wrestling will be on the mat in a short while.