#DigitalTransformation

United World Wrestling together with N3XT Sports begins the digital transformation process

Monday, July 18, 2022 - 11:26 By United World Wrestling Press

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COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem. 

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: “One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape. 

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada. 

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

#wrestlebishkek

Asian Championships Freestyle Finals Set

Friday, April 12, 2024 - 04:33 By Ken Marantz & Vinay Siwach

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BISHKEK, Kyrgyzstan (April 12) -- The Asian Championships enters day two with five more Freestyle weights. World champion Amir Hossein ZARE (IRI) will lead the competition at 125kg as Iran looks to build on its three gold medals won on day one.

WATCH LIVE | LIVE MATCH ORDER | DAY 1 REPORT

14:32: Amir ZARE (IRI) is safely into the 125kg final with a 5-0 victory over Shamil SHARIPOV (BRN). Zare combined three stepouts with two activity clock points and was never in danger himself as the reigning world champion earned a chance for gold in his senior Asian Championships debut.

14:27: Two-time Olympian Aiaal LAZAREV (KGZ) enters the 125kg final after beating Odgerel BATKHISHIG (MGL) 10-0 in the semifinal. This is Lazarev's 10th Asian Championships, first being in 2009, and third final. He won gold in 2015 and was silver medalist in 2021.

14:22: At 74kg, Kota TAKAHASHI (JPN) notches perhaps the biggest win of his young career, scoring a takedown in each period to knock off Hossein ABOUZARI (IRI) 4-2 and earn a place in the final in his international senior debut. The 20-year-old Takahashi opens with a textbook double-leg takedown, but gives up a single-leg takedown to trail 2-2 on criteria. In the second period, the Japanese gets the winning takedown, and then fends off all desperate attacks by Abouzari.

14:20: Viktor RASSADIN (TJK) becomes the second wrestler from Tajikistan to enter the finals at the Asian Championships after he defeated Alp BEGENJOV (TKM) 14-4 in the 74kg semifinal. Incidentally, the first finalist -- Yusup ABDULSALAMOV (TJK) -- won at 74kg as well back in 2003.

14:10: Another heartbreak for Kyrgyzstan as Nurtilek KARYPBAEV (KGZ) goes down 5-3 against Sherzod POYONOV (UZB) in the 92kg semifinal. Karypbaev could not keep up with the pace of the bout and broke down.

14:08: Amirhossein FIROUZPOUR (IRI) gets a chance to add to his 2022 gold after bulling to a 10-0 victory over Magomed SHARIPOV (BRN) in the 92kg semifinals. Sharipov just couldn't stop the charge of Firouzpour, who had six stepouts, two of which got a caution point tacked on. Firouzpour's lone takedown of the match, off a single leg, ended it at 4:14.

13:57: Javrail SHAPIEV (UZB) scored a takedown in the first period and held on that 2-0 lead against Atai IZABEKOV (KGZ). He was cautioned for open fingers on Izabekov's face but that didn't stop Shapiev from winning 2-1 and entering the 86kg final against defending champion Azamat DALUETBEKOV (KAZ). Both wrestled in the 86kg bronze-medal bout at the World Championships which the Kazakh won. But Shapiev won the Asian Games quarterfinal in October.

13:55: Azamat DAULETBEKOV (KAZ) will get a shot at a third straight Asian gold at 86kg after putting on an arm drag clinic in an 11-0 victory over Peilong LI (CHN). Dauletbekov used the arm drag to set up five takedowns, the final one coming 27 seconds into the second period to end the match.

13:47: Taiyrbek ZHUMASHBEK UULU (KGZ) pulled off a miracle victory over Reza ATRI (IRI) in the 61kg semifinals, scoring a 4-point back trip in the final second for an 11-7 victory. Atri came back from a 5-point deficit to lead 7-6, mainly with a 4-point counter lift. A fleeing point tied the score, but Atri still led on criteria. Zhumashbek Uulu did little to build up his 5-0 lead in the first period, gaining an activity point, a penalty point for a hand to the face, a takedown while countering a throw, and then a point for an unsuccessful challenge after the Iranians thought the takedown should have been called a missed throw.

13:35: Assyl AITAKYN (KAZ) enters the 61kg final after beating Akash DAHIYA (IND) 11-0. A slow start to the semifinal but Aitakyn used a takedown and two turns in the second period to claim the victory.

The semifinals will begin at 13:30 local time

13:20: In the last quarterfinal of the morning session, Kota TAKAHASHI (JPN) blanks YASH (IND) 11-0. After a 4-0 lead in the first period, Takahashi scored a stepout in the second period and countered Yash's attack. He scored two exposures to enter the 74kg semifinal. 

13:15: Local star Aiaal LAZAREV (KGZ) breaks BUHEEERDUN (CHN) in the second period and overcomes a three-point deficit and wins the 125kg quarterfinal 10-6.

13:10: Either Turkmenistan or Tajikistan will be assured of taking home a medal after Alp BEGENJOV (TJM) and Viktor RASSIDIN (TJK) advanced to a semifinal clash against each other at 74kg. Begenjov recorded a fall over Fierre AFAN (PHI), and Rassidin followed with a 9-0 victory over Kanat KERIMBEKOV (KGZ) in their respective quarterfinal matches.

13:02: Hossein ABOUZARI (IRI) stays on track to the final by crushing Yong Nam SO (PRK) 12-1 in the 74kg quarterfinals.

12:57: World champion Amir ZARE (IRI) begins his campaign with a 10-0 victory over Anirudh KUMAR (IND) in the 125kg quarterfinals. Zare took a 6-0 lead into the second period and wasted little time finishing up the technical fall.

12:55: The home crowd seems to spur on 2022 Asian U23 silver medalist Nurtilek KARYBAEV (KGZ) in the second period, when he scores three takedowns to forge a 6-1 victory over Issa AL OBAIDI (IRQ) and advances to the 92kg semifinals.

12:55: Magomed SHARIPOV (BRN) manages to keep himself from touching the mat on three points and avoids being taken down. He beats Adilet DAVLUMBAYEV (KAZ) 7-4 to advance to the semifinals at 92kg.

12:45: Javrail SHAPIEV (UZB), an Asian Games bronze medalist and fifth-place finisher at both the Olympics and World Championships, holds on for a 4-1 victory over Tatsuya SHIRAI (JPN) to advance to the 86kg semifinals. Shapiev scored a first-period takedown, and Shirai cut the gap with a stepout a minute into the second period. Shapiev clinches the win with a takedown in the final seconds off a counter from a desperate attack by the Japanese.

12:44: Amirhossein FIROUZPOUR (IRI) books his place in the 92kg semifinals with an 11-0 rout of Suhe GANG (CHN).

12:34: In one of the featured matches of the midday session, defending champion and two-time world bronze medalist Azamat DAULETBEKOV (KAZ) scores an early single-leg takedown against Hadi VAFAEIPOUR (IRI) in their 86kg quarterfinal, but the Iranian responds with a stepout. That is where the scoring ends, although Vafaeipour ended the match in deep on a single that he just couldn't finish off. The Iranians naturally challenged, but it was denied to give Dauletbekov a 3-1 win and the Iranian side its first loss of the day.

12:25: Reza ATRI (IRI) moves a step closer to his third career Asian medal and possibly second gold with a workmanlike 5-0 victory over Dzhamashed SHARIFOV (TJK) in the 61kg quarterfinals. 

12:00: Kota TAKAHASHI (JPN) with a takedown in the final 10 seconds to claim a 9-9 criteria win over Syrbaz TALGAT (KAZ) at 74kg.

11:58: Hossein ABOUZARI (IRI) scores his fourth takedown with 13 seconds left to complete a 10-0 win over Zafarbek OTAKHONOV (UZB) at 74kg to become Iran's fifth wrestler out of five in the quarterfinals. Otakhonov was the silver medalist a year ago at 70kg.

11:52: Returning bronze medalist BUHEEERDUN (CHN) moves on at 125kg with a 5-2 win over Koki YAMAMOTO (JPN). Apart from the one time he got stuck in a fall position, Buheeerdun controlled the bout.

11:48: Anirudh KUMAR (IND), a returning bronze medalist at 125kg, has no trouble in posting a safe 3-0 victory over Zaman ANWAR (PAK). He will next face world champion Amir ZARE (IRI).
 
11:38: Another Iranian is over the first hurdle as 2022 champion Amirhossein FIROUZPOUR (IRI) cruises to an 11-0 victory over Satoshi MIURA (JPN) at 92kg.

11:36: Tatsuya SHIRAI (JPN), the world U23 silver medalist after winning the gold in 2022, scores four stepouts in muscling to a 5-0 victory over Sandeep MANN (IND) at 86kg.

11:30: Not to be for Mustafa AL OBAIDI (IRI) as Peilong LI (CHN) storms back after trailing 3-3 on criteria. Li pins Al Obaidi to win the 86kg bout.

11:28: Hadi VAFAEIPOUR (IRI), making his debut in a major tournament for Iran, easily gets past VUTHY HENG (CAM) in his opening match at 86kg, scoring a 10-0 win in 2:39. Among Vafaeipour's accolades is a victory last year on the Beach Wrestling circuit. 

11:20: In a thriller at 61kg, Akash DAHIYA (IND) twice scored exposure points in the second period while Dzhamshed SHARIFOV (UZB) was trying to turn him over, the final time to clinch a 10-8 victory.

11:12: Assyl AITAKYN (KAZ), a two-time world U23 bronze medalist, starts the action on Mat B with a 7-0 victory over Ali ABURAMAILA (PLE) at 61kg.

11:10: Kaisei TANABE (JPN), whose father Chikara was a bronze medalist in 55kg at the 2004 Athens Olympics, squanders a 4-0 lead and drops his bout against Reza ATRI (IRI) 4-4.

11:04: In the opening match on Mat A, Kum Chol Ri (PRK), an Asian cadet champion in 2014, marks his return to the international scene with a quick 10-0 win over Ibrahim GUZAN (YEM) at 61kg

11:00: Another Freestyle day at the Asian Championships in Bishkek. Wrestlers in 61kg, 74kg, 86kg, 92kg and 125kg to wrestle for the five gold medals on offer.