#DigitalTransformation

United World Wrestling together with N3XT Sports begins the digital transformation process

Monday, July 18, 2022 - 11:26 By United World Wrestling Press

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COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem. 

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: “One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape. 

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada. 

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

#WrestleBaku

Paris Olympic qualification bouts in Women's Wrestling set

Saturday, April 6, 2024 - 05:25 By United World Wrestling Press

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BAKU, Azerbaijan (April 6) -- Six Women's Wrestling weight classes will be in action at the European Olympic Games Qualifier in Baku, Azerbaijan on Saturday. To win the 12 Paris 2024 quotas, wrestlers have to win the semifinal in their respective weight classes.

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WATCH LIVE | LIVE MATCH ORDER | DAY 1 REPORT

Paris 2024 Qualification Bouts Line-Up

50kg
SF 1: Mariya STADNIK (AZE) vs. Oksana LIVACH (UKR)
SF 2: Nadezhda SOKOLOVA (AIN) vs. Anastasia BLAYVAS (GER)

53kg
SF 1: Annika WENDLE (GER) vs. Andreea ANA (ROU)
SF 2: Natalia MALYSHEVA (AIN) vs. Maria PREVOLARAKI (GRE)

57kg
SF 1: Elvira KAMALOGLU (TUR) vs. Sandra PARUSZEWSKI (GER)
SF 2: Alina HRUSHYNA AKOBIIA (UKR) vs. Iryna KURACHKINA (AIN)

62kg
SF 1: Bilyana DUDOVA (BUL) vs. Ameline DOUARRE (FRA)
SF 2: Mariana CHERDIVARA ESANU (MDA) vs. Alina KASABIEVA (AIN)

68kg
SF 1: Adela HANZLICKOVA (CZE) vs. Wiktoria CHOLUJ (POL)
SF 2: Khanum VELIEVA (AIN) vs. Manola SKOBELSKA (UKR)

76kg
SF 1: Pauline LECARPENTIER (FRA) vs. Bernadett NAGY (HUN)
SF 2: Martina KUENZ (AUT) vs. Yasemin ADAR (TUR)

13:10: In the final bout of the session, Nadezhda SOKOLOVA (AIN) denies Miglena SELISHKA (BUL) a spot in the semifinals at 50kg, beating the Bulgarian 5-4.

13:00: Yasemin ADAR (TUR) is in the semifinal at 76kg. She takes out Rita TALISMANOVAAA (AIN) 11-0 and will wrestle for a Paris spot in the evening session.

12:56: Down goes Tokyo Olympic bronze medalist and European silver medalist Evelina NIKOLOVA (BUL). Leading 2-1, Nikolova gave up a takedown and Sandra PARUSZEWSKI (GER) got the 3-2 lead. Nikolova tried to score a reversal but the clock expired. Bulgaria challenged but lost, adding one more point to Paruszewski's score.

12:55: Oksana LIVACH (UKR) takes out Julie SABATIE (FRA) 5-0 in the 50kg quarterfinals and sets up the semifinal against Mariya STADNIK (AZE) for a spot for the Paris Games.

12:53: Maria PREVOLARAKI (GRE) scores a late takedown to beat Mariana DRAGUTAN (MDA) 6-6 in the 53kg quarterfinals. She will face Natalia MALYSHEVA (AIN) in the semifinals. Malysheva defeated Zynep YETGIL (TUR) 11-0

12:45: Tokyo silver medalist Iryna KURACHKINA (AIN) scores a takedown with 10 seconds left on the clock to beat Olga KHOROSHAVTSEVA (AIN) 4-2 in the 57kg quarterfinals. Big win for Kurachkina. 

12:37: 51 seconds and we are done! Mariya STADNIK (AZE) rolls to a 10-0 technical superiority over Gabija DILYTE (LTU) in the 50kg quarterfinal. She will face the winner of Oksana LIVACH (UKR) and Julie SABATIE (FRA)

12:35: Moving into the semifinals at 57kg with another dominant victory is Alina HRUSHYNA (UKR). She rolls to a 10-0 win over Zhala ALIYEVA (AZE).

12:20: Dominance from Martina KUENZ (AUT). She beats the European Championships silver medalist Anastasiia OSNIACH SHUSTOVA (UKR) 10-0 in one minute and moves into the 76kg semifinals for tonight. Kuenz last competed at the Bishkek Ranking Series in June 2023.

12:15: European champion at 55kg Andreea ANA (ROU) moves into the 53kg semifinals with a technical superiority 11-0 win over Veronika RJABOVOLOVA (MKD).

12:05: Annika WENDLE (GER) takes out Sztalvira ORSUS (HUN) 2-1 at 53kg. No action points were scored but Wendle got the technical points to move into the semifinals

11:55: How did that happen? Mimi HRITSOVA (BUL) was leading 8-0 when Manola SKOBELSKA (UKR) got her in a cradle and pinned Hritsova! The Bulgarian is shellshocked.

11:50: European champion Yasemin ADAR (TUR) with a strong gut game to beat Epp MAE (EST) 12-1 at 76kg. Mae will have to try to qualify for the Paris Olympics in Istanbul now.

11:45: Bilyana DUDOVA (BUL) doesn't let Johanna LINDBORG (SWE) to take any advantage this time. She avenges her European Championships loss and moves into the semifinals at 62kg with a 9-0 win.

11:35: European silver medalist Anastasiia SHUSTOVA (UKR) was trailing 8-8 on criteria against Vanesa GEORGIEVA (BUL) but came back to beat her 14-8 at 76kg. She moves into the quarterfinals.

11:30: Alina HRUSHYNA (UKR) with a fall over Othelie HOEIE (NOR) in her first bout since the World Championships. Hrushyna was out due to an injury but looks fully recovered 

11:15: Zeynep YETGIL (TUR) sees off Liliia MALANCHUK (UKR) 7-1 and moves on at 53kg. She will face Natalia MALYSHEVA (AIN) for a semifinal spot.

11:10: Annika WENDLE (GER), down 3-1 with 15 seconds remaining, hits a front headlock for four and gets the win over Jowita WRZESIEN (POL). Wendle avoided an attempted big throw from Wrzesien as well.  

11:00: In a battle of two Tokyo Olympians, Mimi HRITSOVA (BUL) holds off Elis MANOLOVA (AZE) 4-2 to advance at 68kg. Alexandra ANGHEL (ROU) beats Tindra SJOEBERG (SWE) 10-3 at 68kg.

10:50: Wiktoria CHOLUJ (POL), who is down at 68kg from her usual 72kg weight class, rolls to an 11-0 win over Ilana KRATYSH (ISR). At the same weight, Tokyo Olympian Khanum VELIEVA (AIN) beats Elma ZEIDLERE (LAT) 10-0 in a minute and 15 seconds. 

10:40: Johanna LINDBORG (SWE) gets her campaign underway with a 4-1 win over Eniko ELEKES (HUN) at 62kg. She will now face Bilyana DUDOVA (BUL) in the quarterfinals. Lindborg defeated Dudova at the European Championships in February

10:30: Welcome to Women's Wrestling day at the European OG Qualifier in Baku. Can Mariya STADNIK (AZE) be the first woman wrestler to qualify for five Olympics? Will Yasemin ADAR (TUR) earn a qualifying or will we see some historic moments?