#DigitalTransformation

United World Wrestling together with N3XT Sports begins the digital transformation process

Monday, July 18, 2022 - 11:26 By United World Wrestling Press

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COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem. 

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: “One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape. 

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada. 

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

#WrestleBaku

Europe's best in Baku for Paris 2024 qualification in Greco-Roman

Thursday, April 4, 2024 - 11:01 By United World Wrestling Press

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BAKU, Azerbaijan (April 4) -- Europe qualified four wrestlers for the Paris Olympics at 87kg from the World Championships in Belgrade. That number is the highest for Europe in any Greco-Roman weight class.

Yet, some of the top wrestlers in the continent have not been able to earn a Paris 2024 spot. Those stars will clash at the European OG Qualifier in Baku from April 5 to 7 to earn the two quotas available at 87kg.

Leading the field at 87kg is newly minted European champion Aleksandr KOMAROV (SRB) who looked in top form at the European Championships. In the final, he even convincingly beat world champion Ali CENGIZ (TUR).

Islam ABBASOV (AZE) is seeded number one at 87kg and Komarov is number four resulting in the two falling on the same side of the bracket. The two met in the semifinal at the European Championships which Komarov won 3-1. European bronze medalist Kiyrl MASKEVICH (AIN) gets the second seed and Alex KESSIDIS (SWE) is third, putting them together on the lower side of the bracket.

Though they will be unseeded, former U23 world champion Milad ALIRZAEV (AIN) and former European champion Turpal BISULTANOV (DEN) will be roaring to go as the latter returns from injury. Former U23 world champion Exauce MUKUBU (NOR) also hopes to earn the quota.

A few other big clashes are expected in Baku, especially with wrestlers from non-Olympic weight classes moving to the Olympic ones.

Leri ABULADZE (GEO), a 63kg world champion, is moving down to 60kg to earn an Olympic quota. But it won't be easy for him. A two-time U23 world champion Anvar ALLAKHIAROV (AIN) and European champion Nihat MAMMADLI (AZE) will be the biggest challenges for the unseeded Abuladze.

Add to the line-up top seed and Tokyo Olympian Victor CIOBANU (MDA) who reached the final at the European Championships before losing to Mammadli. Ciobanu and Mammadli are separated by seeding and will not face each other in Baku. Leo TUDEZCA (FRA) enjoys the third seed and Jacopo SANDRON (ITA) will be seeded fourth.

Tokyo Olympic silver medalist Parviz NASIBOV (UKR) will be looking to return to the Olympics by winning a quota in Baku. He was at 72kg at the European Championships and won a bronze medal. The European champion at 72kg, Selcuk CAN (TUR), is dropping to 67kg.

Nasibov will be seeded number four in Baku which pits him on the same side as top seed Krisztian VANCZA (HUN). Mamadassa SYLLA (FRA) is seeded second with Mihai MIHUT (ROU) getting the third seed.

European bronze medalist Abu AMAEV (BUL) is entered for the tournament along with some hammers like Diego CHKHIKVADZE (GEO), Kristupas SLEIVA (LTU), Morten THORESEN (NOR), Gevorg SAHAKYAN (POL) and Niklas OEHLEN (SWE).

At 97kg, Magomed MURTAZALIEV (AIN) will look to build on his silver-medal finish at the European Championships and earn a spot for the Paris Games. He defeated Kiril MILOV (BUL) and Arvi SAVOLAINEN (FIN) before losing to Artur ALEKSANYAN (ARM).

Milov has pulled out due to an injury and will not be competing at the Paris Olympics. Savolainen will be in Baku and seeded number one for the competition followed by Mindaugas VENCKAITIS (LTU) at number two and Mihail KAJAIA (SRB) at three. Aleksandar STJEPANETIC (SWE) is seeded number four.

Alex SZOKE (HUN), Nikoloz KAKHELASHVILI (ITA), Tyrone STERKENBURG (NED) and Felix BALDAUF (NOR), among others, will be drawn randomly.

European champion and two-time Olympic medalist Sergei SEMENOV (AIN) has the best chance to earn a Paris 2024 spot. He stunned Riza KAYAALP (TUR) in the 130kg final, denying the legend a record-breaking 13th European title. Despite his gold, Semenov will be unseeded in Baku.

Romas FRIDRIKAS (LTU) is the top seed followed by 2012 London Olympic silver medalist Heiki NABI (EST) at second. Beka KANDELAKI (AZE) will be number three and Alin ALEXUC CIURARIU (ROU) is number four.

At 77kg, world champion at 72kg Ibrahim GHANEM (FRA), former world silver medalist Zoltan LEVAI (HUN), U23 world champion Alexandrin GUTU (MDA), Viktor NEMES (SRB) and former world champion Burhan AKBUDAK (TUR) will battle for the two spots.